Geetha M

Geetha M

Indian Institute of Management Kozhikode - Kunnamangalam / India
Business & Management / Strategic Management
AD Scientific Index ID: 462802
ভারতীয় ব্যবস্থাপনা প্রতিষ্ঠান, কালিকট
person_outline Geetha M's MOST POPULAR ARTICLES
1-) Impact of store environment on impulse buying behaviorG Mohan, B Sivakumaran, P SharmaEuropean Journal of marketing, 20135802013
2-) Store environment\'s impact on variety seeking behaviorG Mohan, B Sivakumaran, P SharmaJournal of Retailing and Consumer Services 19 (4), 419-428, 20121512012
3-) Analysis of Churn Behavior of Consumers In Indian Telecom SectorJ Geetha, M and Jensolin Abitha KumariJournal of Indian Business Research, 4 (1), pp.24 – 35., 2012182012
4-) Attributes and retail format preference for branded pulsesM Geetha, G NaiduSouth Asian Journal of Global Business Research 3 (2), 190-208, 201462014
5-) Cosmetic surgery intent in emerging economies–evidence from IndiaM Geetha, S PriyadarshiniInternational Journal of Business and Emerging Markets 5 (2), 183-196, 201312013