Igor Piatrov

Igor Piatrov

University of St Cyril and Methodius of Trnava - Trnava / Slovakia
Business & Management / Marketing
AD Scientific Index ID: 5894874
University of Ss. Cyril and Methodius in Trnava
person_outline Igor Piatrov's MOST POPULAR ARTICLES
1-) Perception of global environmental problems by Generation C and its marketing communication preferencesA Kusá, I PiatrovSHS Web of Conferences 74, 01021, 2020122020
2-) Innovative approach to consumer segmentation in a digital age and their attitude to environmental issuesI Piatrov, A KusáEuropean Conference on Innovation and Entrepreneurship, 788-XXIII, 201952019
3-) AKO VNÍMAJÚ HODNOTU ZNAČKY SPOTREBITELIA V SEGMENTE GENERÁCIE Y HOW IS BRAND EQUITY PERCEIVED BY CONSUMERS IN GENERATION Y SEGMENTA Kusá, P Grešková, I PiatrovPodniková ekonomika, 64, 0