Jikyung Jeanne Kim

Jikyung Jeanne Kim

Instituto de Empresa Business School - Madrid / Spain
Business & Management / Marketing
AD Scientific Index ID: 5040834
Business School Institute
person_outline Jikyung Jeanne Kim's MOST POPULAR ARTICLES
1-) Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry W Jo, J Kim, J Choi Asia Pacific Journal of Marketing and Logistics 33 (1), 250-274, 2020 382020
2-) Sentiment change and negative herding: Evidence from microblogging and news JJ Kim, H Dong, J Choi, SR Chang Journal of Business Research 142, 364-376, 2022 192022
3-) Channel stickiness in the shopping journey for electronics: Evidence from China and South KoreaJJ Kim, H Song, J Choi, Y Kim, J HongJournal of Business Research 130, 506-516, 2021212021
4-) Linking online niche sales to offline brand conditionsJ Son, JJ Kim, J Choi, M KimJournal of Business Research 70, 74-84, 2017232017
5-) The effect of social media apps on shopping appsJY Yoon, C Lee, J Choi, SR Chang, J KimJournal of Business Research 148, 23-32, 2022192022