Joonheui Bae

Joonheui Bae

Kyungpook National University - Daegu / South Korea
Others
AD Scientific Index ID: 4564062
경북대학교
person_outline Joonheui Bae's MOST POPULAR ARTICLES
1-) The effect of environmental cues on the purchase intention of sustainable productsEJ Lee, J Bae, KH KimJournal of Business Research 120, 425-433, 2020372020
2-) Servitization experience measurement and the effect of servitization experience on brand resonance and customer retentionKK Jang, J Bae, KH KimJournal of Business Research 130, 384-397, 2021392021
3-) Human likeness and attachment effect on the perceived interactivity of AI speakersJ Kim, S Kang, J BaeJournal of Business Research 144, 797-804, 2022602022
4-) The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused on need for uniqueness, self-monitoring and self-construalM Lee, J Bae, DM KooAsia Pacific Journal of Marketing and Logistics 33 (3), 869-887, 2021592021
5-) Lemons problem in collaborative consumption platforms: Different decision heuristics chosen by consumers with different cognitive stylesJ Bae, DM KooInternet Research 28 (3), 746-766, 2018572018