Kanupriya Katyal

Kanupriya Katyal

Goa Institute of Management - Sanquelim / India
Business & Management / Marketing
AD Scientific Index ID: 5218013
गोवा प्रबंधन संस्थान
person_outline Kanupriya Katyal's MOST POPULAR ARTICLES
1-) “Can you do something about the price?”–Exploring the Indian deal and bargaining-prone customerJ Dawra, K Katyal, V GuptaJournal of Consumer Marketing, 2015312015
2-) What is a fair fare? Exploring the differences between perceived price fairness and perceived price unfairnessK Katyal, V Kanetkar, S PatroJournal of Revenue and Pricing Management 18, 133-146, 2019272019
3-) The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?K Katyal, J Dawra, N SoniJournal of Business Research 152, 191-204, 2022112022
4-) Brand–Celebrity ConformanceJ Dawra, K KatyalThe ICFAI Journal of Brand Management 3 (2), 6, 200652006
5-) Capturing heterogeneity in preference for a real estate offering using a hierarchical Bayesian regression modelK Katyal, J DawraJournal of Real Estate Research 38 (2), 291-320, 201642016