Karen Russo Donovan

Karen Russo Donovan

Duquesne University - Pittsburgh / United States
Business & Management / Marketing
AD Scientific Index ID: 1342713
person_outline Karen Russo Donovan's MOST POPULAR ARTICLES
1-) Mental accounting and changes in price: The frame dependence of reference dependenceTB Heath, S Chatterjee, KR FranceJournal of consumer research 22 (1), 90-97, 19953791995
2-) Delivering graduate marketing education: An analysis of face-to-face versus distance educationTG Ponzurick, KR France, CM LogarJournal of Marketing education 22 (3), 180-187, 20002392000
3-) Package graphics and consumer product beliefsPF Bone, KR FranceJournal of Business and Psychology 15 (3), 467-489, 20011532001
4-) The differential processing of price in gains and losses: The effects of frame and need for cognitionS Chatterjee, TB Heath, SJ Milberg, KR FranceJournal of behavioral decision making 13 (1), 61-75, 20001482000
5-) What is the health care product?KR France, R GroverMarketing Health Services 12 (2), 31, 1992991992