Katherine Jane Baxter

Katherine Jane Baxter

Liverpool Hope University - Liverpool / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5218442
person_outline Katherine Jane Baxter's MOST POPULAR ARTICLES
1-) Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UKK Baxter, B Czarnecka, B Schivinski, MR MassaroPlos one 17 (10), e0273927, 202222022
2-) Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours-the effectiveness of local versus …B Czarnecka, K BaxterThe International Congress on Public and Nonprofit Marketing, 202212022
3-) Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future TrendsEV Yaroson, K Baxter, AK NiCorporate Branding in Logistics and Transportation, 7-25, 20242024
4-) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging IssuesNAA Rahman, TC Melewar, P Foroudi, S GuptaTaylor & Francis, 20242024
5-) Immersive technologies for skills and capabilities development: measuring the effect of enhanced immersive experiences and performance outcomes among Generation Z consumers.WH Rodrigo Perez Vega, Katherine Baxter, Fabio OliveiraAcademy of Marketing, July 2024, 20242024