Linli Xu

Linli Xu

University of Minnesota Twin Cities - Minneapolis / United States
Business & Management / Marketing
AD Scientific Index ID: 5984242
person_outline Linli Xu's MOST POPULAR ARTICLES
1-) Correcting audience externalities in television advertisingKC Wilbur, L Xu, D KempeMarketing Science 32 (6), 892-912, 2013762013
2-) Immediate responses of online brand search and price search to TV adsRY Du, L Xu, KC WilburJournal of Marketing 83 (4), 81-100, 201973*2019
3-) Can your advertising really buy earned impressions? The effect of brand advertising on word of mouthMJ Lovett, R Peres, L XuQuantitative Marketing and Economics 17, 215-255, 201947*2019
4-) Price advertising by manufacturers and dealersL Xu, KC Wilbur, S Siddarth, JM Silva-RissoManagement Science 60 (11), 2816-2834, 2014372014
5-) An efficiency paradox of uberizationK Zhang, H Chen, S Yao, L Xu, J Ge, X Liu, M NieAvailable at SSRN 3462912, 2019282019