Man Ling Chang

Man Ling Chang

National Chung Hsing University - Taichung City / Taiwan
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 432120
國立中興大學
person_outline Man Ling Chang's MOST POPULAR ARTICLES
1-) Promoting innovation through the accumulation of intellectual capital, social capital, and entrepreneurial orientationWY Wu, ML Chang, CW ChenR&d Management 38 (3), 265-277, 20085202008
2-) Strategies for reward-based crowdfunding campaignsS Kraus, C Richter, A Brem, CF Cheng, ML ChangJournal of Innovation & Knowledge 1 (1), 13-23, 20162312016
3-) Configural paths to successful product innovationCF Cheng, ML Chang, CS LiJournal of Business Research 66 (12), 2561-2573, 20132192013
4-) Revisiting perceived risk in the context of online shopping: An alternative perspective of decision‐making stylesML Chang, WY WuPsychology & Marketing 29 (5), 378-400, 20121862012
5-) Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approachJG Covin, F Eggers, S Kraus, CF Cheng, ML ChangJournal of Business Research 69 (12), 5620-5627, 20161412016