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Melinda Andrews Mclelland
University of Southern Mississippi - Hattiesburg / United States
Business & Management / Marketing
AD Scientific Index ID: 1625870
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Melinda Andrews Mclelland's MOST POPULAR ARTICLES
1-)
Retail atmospherics: The impact of a brand dictated themeJ Foster, MA McLellandJournal of Retailing and consumer services 22, 195-205, 20151792015
2-)
Revitalising suffering multinational brands: an empirical studyM Andrews, D KimInternational marketing review, 2007822007
3-)
The effect of incentives on customer evaluations of service bundlesML Andrews, RL Benedicktus, MK BradyJournal of Business Research 63 (1), 71-76, 2010722010
4-)
Brand avatars: Impact of social interaction on consumer–brand relationshipsJK Foster, MA McLelland, LK WallaceJournal of Research in Interactive Marketing 16 (2), 237-258, 2022502022
5-)
Building trust with consensus information: The effects of valence and sequence directionRL Benedicktus, ML AndrewsJournal of interactive advertising 6 (2), 3-25, 2006372006
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