Michael Fiifi Nkrumah

Michael Fiifi Nkrumah

University of Leeds - Leeds / United Kingdom
Business & Management / Strategic Management
AD Scientific Index ID: 5302738
person_outline Michael Fiifi Nkrumah's MOST POPULAR ARTICLES
1-) Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from GhanaC Blankson, MF Nkrumah, G Opare, S KetronThunderbird International Business Review 60 (4), 535-548, 2018232018
2-) 15 Developing Customer Loyalty in HealthcareK Osei-Frimpong, K Asante, M Nkrumah, N Owusu-FrimpongHealth Service Marketing Management in Africa, 201972019
3-) 14 Physical Evidence and Healthcare Service Quality ManagementRE Hinson, M NkrumahHealth Service Marketing Management in Africa, 201932019
4-) When a Brand Faces Crisis, who you gonna call? Corporate Reputation, Brand Crisis, and Customer LoyaltyG Opare, C Blankson, M Nkrumah7th Conference on Marketing in Emerging Economies, 11-13, 201722017
5-) How Retailers in Ghana Position ThemselvesM Nkrumah, G Osae-Addo, C Blankson, S KetronCelebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 201612016