Nieves Villaseñor Román

Nieves Villaseñor Román

Universidad Autónoma de Madrid - Madrid / Spain
Business & Management / Marketing
AD Scientific Index ID: 1278216
Autonomous University of Madrid
person_outline Nieves Villaseñor Román's MOST POPULAR ARTICLES
1-) Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food productsRubio, Oubiña, VillaseñorFood Quality and Preference 32, 289-298, 20142252014
2-) Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand nameN Rubio, N Villaseñor, MJ YagüeJournal of Retailing and Consumer Services 34, 358-368, 20171652017
3-) Destination brand personality: An application to Spanish tourismA Gomez Aguilar, MJ Yaguee Guillen, N Villasenor RomanInternational Journal of Tourism Research 18 (3), 210-219, 2016912016
4-) consumer identification with store brands: differences between consumers according to their brand loyaltyO Rubio, VillasenorBRQ Business Research Quartely 18 (2), 111-126, 201564*2015
5-) The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyaltyN Rubio, N Villaseñor, M YagüeJournal of product & brand management 29 (1), 124-138, 2020432020