Pedro Cuesta-Valiño

Pedro Cuesta-Valiño

Universidad de Alcalá - Alcalá de Henares / Spain
Business & Management / Marketing
AD Scientific Index ID: 4333394
University of Alcalá
person_outline Pedro Cuesta-Valiño's MOST POPULAR ARTICLES
1-) Nuevas tendencias en comunicación estratégica Esic Editorial, 2017
2-) A PLS-SEM approach to understanding E-SQ, e-satisfaction and e-loyalty for fashion e-retailers in Spain Journal of Retailing and Consumer Services 57, 102201, 2020
3-) The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy Corporate Social Responsibility and Environmental Management 26 (4), 761-769, 2019
4-) The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion Corporate Governance: The International Journal of Business in Society 22 (3 …, 2022
5-) Rural tourism and the sustainable development goals. A study of the variables that most influence the behavior of the tourist Frontiers in Psychology 12, 722973, 2021