Pornchanoke Tipgomut

Pornchanoke Tipgomut

Auckland University of Technology - Auckland / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 5462613
person_outline Pornchanoke Tipgomut's MOST POPULAR ARTICLES
1-) The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysisHH Wu, P Tipgomut, HFL Chung, WK ChuAsia Pacific Journal of Marketing and Logistics 32 (2), 575-588, 2020262020
2-) Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: insights, gaps and agenda for future researchR De Villiers, P TipgomutAustralasian marketing journal 26 (4), 317-337, 2018162018
3-) International market segmentation across consumption and communication categories: Identity, demographics, and consumer decisions and online habitsR De Villiers, P Tipgomut, A FranklinIntechOpen, 2020102020
4-) Beauty types of female advertising models in AsiaP Tipgomut, LJ Paas, A McNaughtInternational Journal of Market Research 64 (6), 799-821, 202242022
5-) The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literatureR De Villiers, P Tipgomut, AC HessJournal of Global Scholars of Marketing Science 32 (2), 198-221, 202212022