Ramzan Sama

Ramzan Sama

Narsee Monjee Institute of Management Studies - Mumbai / India
Business & Management / Marketing
AD Scientific Index ID: 4612786
नरसी मोनजी प्रबंधन संस्थान
person_outline Ramzan Sama's MOST POPULAR ARTICLES
1-) The effect of influencer marketing on consumers’ brand admiration and online purchase intentions: An emerging market perspectiveJ Trivedi, R SamaJournal of Internet Commerce 19 (1), 103-124, 20201422020
2-) Impact of media advertisements on consumer behaviourR SamaJournal of Creative Communications 14 (1), 54-68, 20191032019
3-) Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand loveJ Trivedi, R SamaJournal of Consumer Behaviour 20 (3), 748-761, 2021392021
4-) Factors affecting consumers\' loyalty towards halal cosmetics: an emerging market perspectiveR Sama, JP TrivediInternational Journal of Business and Emerging Markets 11 (3), 254-273, 2019492019
5-) Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shoppingVV Patel, R Pandit, R SamaJournal of Fashion Marketing and Management: An International Journal 28 (3 …, 202482024