Shreya Kankanhalli

Shreya Kankanhalli

Cornell University - Ithaca / United States
Business & Management / Marketing
AD Scientific Index ID: 5218919
person_outline Shreya Kankanhalli's MOST POPULAR ARTICLES
1-) Modernizing retailers in an emerging market: Investigating externally focused and internally focused approachesSJ Anderson, L Iacovone, S Kankanhalli, S NarayananJournal of Marketing Research 59 (3), 472-496, 2022102022
2-) The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural IndiaV Narayan, S KankanhalliJournal of Marketing 85 (6), 63-82, 202132021
3-) Fintech Failure: Examining B2B and B2C Solutions for Two-Sided Platform AdoptionS Kankanhalli, S Anderson‐Macdonald, L Iacovone, S Narayananhttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=4712007, 20232023
4-) Modernizing Retailers in Emerging Markets: Investigating Externally-Focused and Internally-Focused ApproachesSA KankanhalliProQuest Dissertations Publishing, 20212021