Syahida Abd Aziz

Syahida Abd Aziz

Universiti Teknologi MARA - Shah Alam / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 6099381
Universiti Teknologi MARA UiTM
person_outline Syahida Abd Aziz's MOST POPULAR ARTICLES
1-) The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyaltyS Abd Aziz, MS Jusoh, MH AmlusInternational Journal of Internet Marketing and Advertising 12 (3), 270-289, 2018162018
2-) Does fear of new car technologies influence brand loyalty relationshipS Abd AzizJournal of Marketing Management 4 (1), 125-136, 2016152016
3-) Investigating critical success factors of brand loyalty: A Meta-Data analysis approachS Abd Aziz, MS Jusoh, MH AmlusInternational Review of Management and Marketing 7 (3), 233-237, 2017122017
4-) An investigation on the mediating effect of brand trust on the relationship between elements of brand management and brand loyalty: A literature reviewS Abd Aziz, MS Jusoh, MH AmlusMiddle-East Journal of Scientific Research 26 (1), 27-34, 201882018
5-) The effects of technology anxiety and brand trust on the relationship between brand management\'s elements and brand loyalty: Malaysian car consumer\'s perspectiveS Abd AzizSchool of Business Innovation & Technopreneurship, 201712017