Syed Hassan Raza|Hassan Raza Syed

Syed Hassan Raza|Hassan Raza Syed

Bahauddin Zakariya University - Multan / Pakistan
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4500415
بہاؤالدین زکریا یونیورسٹی
person_outline Syed Hassan Raza|Hassan Raza Syed's MOST POPULAR ARTICLES
1-) Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing OutU Zaman, I Koo, S Abbasi, SH Raza, MG QureshiSustainability 14 (11), 6441, 2022712022
2-) Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from PakistanQ Jin, SH Raza, M Yousaf, U Zaman, JMLD SiangVaccines 9 (7), 757, 2021712021
3-) Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19 Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge TravelU Zaman, SH Raza, S Abbasi, M Aktan, P FaríasSustainability 13 (22), 12834, 2021592021
4-) The effects of advertising appeals on consumers’ behavioural intention towards global brands The mediating role of attitude and the moderating role of uncertainty avoidanceSH Raza, H Abu Bakar, B MohamadJournal of Islamic Marketing 11 (2), 440-460, 2019612019
5-) Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural normSH Raza, HA Bakar, B MohamadJournal of Business and Retail Management Research 12 (2), 185-193, 2018562018