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Wendy Liu
University of California San Diego - San Diego / United States
Business & Management / Marketing
AD Scientific Index ID: 1772546
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Wendy Liu's MOST POPULAR ARTICLES
1-)
The happiness of giving: The time-ask effectW Liu, J AakerJournal of consumer research 35 (3), 543-557, 20085342008
2-)
Variety, vice, and virtue: How assortment size influences option choiceA Sela, J Berger, W LiuJournal of Consumer Research 35 (6), 941-951, 20093882009
3-)
Focusing on desirability: The effect of decision interruption and suspension on preferencesW LiuJournal of consumer research 35 (4), 640-652, 20081542008
4-)
Do you look to the future or focus on today? The impact of life experience on intertemporal decisionsW Liu, J AakerOrganizational Behavior and Human Decision Processes 102 (2), 212-225, 20071422007
5-)
Bringing us together or driving us apart: The effect of soliciting consumer input on consumers’ propensity to transact with an organizationW Liu, D GalJournal of Consumer Research 38 (2), 242-259, 20111212011
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