Arab League Scientist and University Rankings 2025
Arab League Business & Management 756 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 17, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (910.673) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing Analytics
Neuromarketing
Consumer Neuroscience
Business Efficiency
Bibliometric Networks
Metrics
H-Index
i10 Index
Citation Counts
42
83
9,065
* Total H IndexRankings
Ranking Based On Selection: 2
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Metrics
H-Index
i10 Index
Citation Counts
40
77
9,006
* Total H IndexRankings
Ranking Based On Selection: 3
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
Metrics
H-Index
i10 Index
Citation Counts
40
67
6,743
* Total H IndexRankings
Ranking Based On Selection: 4
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
81
4,070
* Total H IndexRankings
Ranking Based On Selection: 5
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
52
11,960
* Total H IndexRankings
Ranking Based On Selection: 6
Digital Marketing
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
37
57
3,981
* Total H IndexRankings
Ranking Based On Selection: 7
Marketing
e-business
strategy
consumer behaviour
Metrics
H-Index
i10 Index
Citation Counts
36
71
7,214
* Total H IndexRankings
Ranking Based On Selection: 8
Digital marketing
consumer behavior
branding
Metrics
H-Index
i10 Index
Citation Counts
35
51
8,583
* Total H IndexRankings
Ranking Based On Selection: 9
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
Metrics
H-Index
i10 Index
Citation Counts
34
40
14,790
* Total H IndexRankings
Ranking Based On Selection: 10
Technology Adoption
Social Marketing
Digital Marketing
Business Marketing
Information System
Metrics
H-Index
i10 Index
Citation Counts
34
45
3,654
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* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Quantitative Methods
Applications in Tourism
Hospitality Management
Metrics
H-Index
i10 Index
Citation Counts
32
43
6,000
* Total H IndexRankings
Ranking Based On Selection: 12
Digital Marketing
Marketing and Performance
SEO and CRM
Research Methods & PLS
Service Marketing
Metrics
H-Index
i10 Index
Citation Counts
31
52
2,282
* Total H IndexRankings
Ranking Based On Selection: 13
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Metrics
H-Index
i10 Index
Citation Counts
31
37
6,941
* Total H IndexRankings
Ranking Based On Selection: 14
Marketing digital
Metrics
H-Index
i10 Index
Citation Counts
31
67
3,270
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing strategy
Personal selling & sales management
& environmental marketing
Metrics
H-Index
i10 Index
Citation Counts
31
38
4,573
* Total H IndexRankings
Ranking Based On Selection: 16
consumer behavior
marketing
business
Metrics
H-Index
i10 Index
Citation Counts
30
49
4,800
* Total H IndexRankings
Ranking Based On Selection: 17
B2B
Internationalization
SMEs
NPD
Family Innovation
Metrics
H-Index
i10 Index
Citation Counts
29
40
3,421
* Total H IndexRankings
Ranking Based On Selection: 18
customer satisfaction and loyalty
Metrics
H-Index
i10 Index
Citation Counts
29
38
4,907
* Total H IndexRankings
Ranking Based On Selection: 19
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
Metrics
H-Index
i10 Index
Citation Counts
28
44
6,356
* Total H IndexRankings
Ranking Based On Selection: 20
Marketing
Services Marketing
customers relationship management
front line employees- customers interaction
Metrics
H-Index
i10 Index
Citation Counts
26
31
3,235
* Total H IndexRankings
Ranking Based On Selection: 21
Marketing
Export Behaviour
Service Marketing
Marketing Innovations
Metrics
H-Index
i10 Index
Citation Counts
26
45
2,463
* Total H IndexRankings
Ranking Based On Selection: 22
Services Marketing
Strategic Management
Sales
Marketing Strategy
Customer Satisfaction & Loyalty
Metrics
H-Index
i10 Index
Citation Counts
26
42
4,111
* Total H IndexRankings
Ranking Based On Selection: 23
droit des affaires
Metrics
H-Index
i10 Index
Citation Counts
26
37
2,451
* Total H IndexRankings
Ranking Based On Selection: 24
project management
digital construction
engineering management
construction sustainability
Metrics
H-Index
i10 Index
Citation Counts
26
53
2,250
* Total H IndexRankings
Ranking Based On Selection: 25
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI
Metrics
H-Index
i10 Index
Citation Counts
25
43
1,942
Mohamed M Mostafa
Metrics
H-Index
i10-Index
Citation Counts
42
83
9,065
Marketing Analytics
Neuromarketing
Consumer Neuroscience
Business Efficiency
Bibliometric Networks
Jalal Hanaysha
Metrics
H-Index
i10-Index
Citation Counts
40
77
9,006
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Riyad Eid
Metrics
H-Index
i10-Index
Citation Counts
40
67
6,743
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
Gamal SA Khalifa
Fayoum University
Faiyum, Egypt
Metrics
H-Index
i10-Index
Citation Counts
38
81
4,070
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
George Christodoulides
Metrics
H-Index
i10-Index
Citation Counts
38
52
11,960
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Mohammed T Nuseir
Metrics
H-Index
i10-Index
Citation Counts
37
57
3,981
Digital Marketing
Social Media Marketing
M Sadiq Sohail
Metrics
H-Index
i10-Index
Citation Counts
36
71
7,214
Marketing
e-business
strategy
consumer behaviour
Khaldoon Nusair
Sultan Qaboos University
Muscat, Oman
Metrics
H-Index
i10-Index
Citation Counts
35
51
8,583
Digital marketing
consumer behavior
branding
Ali Abdallah Alalwan
Metrics
H-Index
i10-Index
Citation Counts
34
40
14,790
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
Mahmoud Alghizzawi
Metrics
H-Index
i10-Index
Citation Counts
34
45
3,654
Technology Adoption
Social Marketing
Digital Marketing
Business Marketing
Information System
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Guy Assaker
Lebanese American University
Beirut, Lebanon
Metrics
H-Index
i10-Index
Citation Counts
32
43
6,000
Marketing
Quantitative Methods
Applications in Tourism
Hospitality Management
Jassim Al-Gasawneh
Metrics
H-Index
i10-Index
Citation Counts
31
52
2,282
Digital Marketing
Marketing and Performance
SEO and CRM
Research Methods & PLS
Service Marketing
Jamid Ul Islam
Prince Sultan University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
31
37
6,941
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Houda El Khaldi
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10-Index
Citation Counts
31
67
3,270
Shahid Bhuian
Sultan Qaboos University
Muscat, Oman
Metrics
H-Index
i10-Index
Citation Counts
31
38
4,573
Marketing strategy
Personal selling & sales management
& environmental marketing
Rajan Nataraajan
Metrics
H-Index
i10-Index
Citation Counts
30
49
4,800
consumer behavior
marketing
business
Mumin Dayan
Metrics
H-Index
i10-Index
Citation Counts
29
40
3,421
B2B
Internationalization
SMEs
NPD
Family Innovation
Earl Naumann
Metrics
H-Index
i10-Index
Citation Counts
29
38
4,907
Mohamed Battour
Metrics
H-Index
i10-Index
Citation Counts
28
44
6,356
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
Mohammad Ahmad Al-Hawari
Metrics
H-Index
i10-Index
Citation Counts
26
31
3,235
Marketing
Services Marketing
customers relationship management
front line employees- customers interaction
Hani Al Dmour
University of Jordan
Amman, Jordan
Metrics
H-Index
i10-Index
Citation Counts
26
45
2,463
Marketing
Export Behaviour
Service Marketing
Marketing Innovations
Mamoun Akroush
Metrics
H-Index
i10-Index
Citation Counts
26
42
4,111
Services Marketing
Strategic Management
Sales
Marketing Strategy
Customer Satisfaction & Loyalty
Lynda Chambi
Université d'Alger 1
Algiers, Algeria
Metrics
H-Index
i10-Index
Citation Counts
26
37
2,451
Christopher Nigel Preece
Abu Dhabi University
Abu Dhabi, United Arab Emirates
Metrics
H-Index
i10-Index
Citation Counts
26
53
2,250
project management
digital construction
engineering management
construction sustainability
Amir Zaib Abbasi
Metrics
H-Index
i10-Index
Citation Counts
25
43
1,942
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI