Subject Rankings
Arab League Business & Management / Marketing Subject Rankings 2025
AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 23, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Marketing Analytics
Neuromarketing
Consumer Neuroscience
Business Efficiency
Bibliometric Networks
Metrics
H-Index
i10 Index
Citation Counts
42
82
8,843
* Total H IndexRankings
Ranking Based On Selection
:2
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Metrics
H-Index
i10 Index
Citation Counts
40
77
8,601
* Total H IndexRankings
Ranking Based On Selection
:3
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
81
3,975
* Total H IndexRankings
Ranking Based On Selection
:4
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
Metrics
H-Index
i10 Index
Citation Counts
38
66
6,480
* Total H IndexRankings
Ranking Based On Selection
:5
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
52
11,710
* Total H IndexRankings
Ranking Based On Selection
:6
Digital Marketing
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
36
56
3,682
* Total H IndexRankings
Ranking Based On Selection
:7
Marketing
e-business
strategy
consumer behaviour
Metrics
H-Index
i10 Index
Citation Counts
36
71
7,099
* Total H IndexRankings
Ranking Based On Selection
:8
Digital marketing
consumer behavior
branding
Metrics
H-Index
i10 Index
Citation Counts
35
51
8,355
* Total H IndexRankings
Ranking Based On Selection
:9
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
Metrics
H-Index
i10 Index
Citation Counts
34
40
13,995
* Total H IndexRankings
Ranking Based On Selection
:10
Technology Adoption
Social Marketing
Digital Marketing
Business Marketing
Information System
Metrics
H-Index
i10 Index
Citation Counts
33
43
3,463
* Total H IndexRankings
Ranking Based On Selection
:11
Marketing
Quantitative Methods
Applications in Tourism
Hospitality Management
Metrics
H-Index
i10 Index
Citation Counts
32
43
5,839
* Total H IndexRankings
Ranking Based On Selection
:12
Marketing digital
Metrics
H-Index
i10 Index
Citation Counts
31
67
3,214
* Total H IndexRankings
Ranking Based On Selection
:13
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Metrics
H-Index
i10 Index
Citation Counts
30
36
6,416
* Total H IndexRankings
Ranking Based On Selection
:14
consumer behavior
marketing
business
Metrics
H-Index
i10 Index
Citation Counts
30
48
4,716
* Total H IndexRankings
Ranking Based On Selection
:15
Marketing strategy
Personal selling & sales management
& environmental marketing
Metrics
H-Index
i10 Index
Citation Counts
30
38
4,525
* Total H IndexRankings
Ranking Based On Selection
:16
Digital Marketing
Marketing and Performance
SEO and CRM
Research Methods & PLS
Service Marketing
Metrics
H-Index
i10 Index
Citation Counts
29
51
2,136
* Total H IndexRankings
Ranking Based On Selection
:17
B2B
Internationalization
SMEs
NPD
Family Innovation
Metrics
H-Index
i10 Index
Citation Counts
29
40
3,354
* Total H IndexRankings
Ranking Based On Selection
:18
customer satisfaction and loyalty
Metrics
H-Index
i10 Index
Citation Counts
29
38
4,858
* Total H IndexRankings
Ranking Based On Selection
:19
Marketing Management
Business
Human Resource Management
Theory Organization
PLS-SEM
Metrics
H-Index
i10 Index
Citation Counts
27
53
2,349
* Total H IndexRankings
Ranking Based On Selection
:20
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
Metrics
H-Index
i10 Index
Citation Counts
27
43
6,114
* Total H IndexRankings
Ranking Based On Selection
:21
Marketing
Export Behaviour
Service Marketing
Marketing Innovations
Metrics
H-Index
i10 Index
Citation Counts
26
45
2,362
* Total H IndexRankings
Ranking Based On Selection
:22
Marketing
Services Marketing
customers relationship management
front line employees- customers interaction
Metrics
H-Index
i10 Index
Citation Counts
26
31
3,141
* Total H IndexRankings
Ranking Based On Selection
:23
Services Marketing
Strategic Management
Sales
Marketing Strategy
Customer Satisfaction & Loyalty
Metrics
H-Index
i10 Index
Citation Counts
26
42
3,987
* Total H IndexRankings
Ranking Based On Selection
:24
droit des affaires
Metrics
H-Index
i10 Index
Citation Counts
26
36
2,397
* Total H IndexRankings
Ranking Based On Selection
:25
Marketing Strategy
Ethics & Sustainability
Sales Performance
Technology
Industrial Marketing
Metrics
H-Index
i10 Index
Citation Counts
25
33
3,356
Mohamed M Mostafa
Metrics
H-Index
i10-Index
Citation Counts
42
82
8,843
Marketing Analytics
Neuromarketing
Consumer Neuroscience
Business Efficiency
Bibliometric Networks
Jalal Hanaysha
Metrics
H-Index
i10-Index
Citation Counts
40
77
8,601
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Gamal SA Khalifa
Fayoum University
Faiyum, Egypt
Metrics
H-Index
i10-Index
Citation Counts
38
81
3,975
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
Riyad Eid
Metrics
H-Index
i10-Index
Citation Counts
38
66
6,480
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
George Christodoulides
Metrics
H-Index
i10-Index
Citation Counts
38
52
11,710
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Mohammed T Nuseir
Metrics
H-Index
i10-Index
Citation Counts
36
56
3,682
Digital Marketing
Social Media Marketing
M Sadiq Sohail
Metrics
H-Index
i10-Index
Citation Counts
36
71
7,099
Marketing
e-business
strategy
consumer behaviour
Khaldoon Nusair
Sultan Qaboos University
Muscat, Oman
Metrics
H-Index
i10-Index
Citation Counts
35
51
8,355
Digital marketing
consumer behavior
branding
Ali Abdallah Alalwan
Metrics
H-Index
i10-Index
Citation Counts
34
40
13,995
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
Mahmoud Alghizzawi
Metrics
H-Index
i10-Index
Citation Counts
33
43
3,463
Technology Adoption
Social Marketing
Digital Marketing
Business Marketing
Information System
Guy Assaker
Lebanese American University
Beirut, Lebanon
Metrics
H-Index
i10-Index
Citation Counts
32
43
5,839
Marketing
Quantitative Methods
Applications in Tourism
Hospitality Management
Houda El Khaldi
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10-Index
Citation Counts
31
67
3,214
Jamid Ul Islam
Prince Sultan University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
30
36
6,416
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Rajan Nataraajan
Metrics
H-Index
i10-Index
Citation Counts
30
48
4,716
consumer behavior
marketing
business
Shahid Bhuian
Sultan Qaboos University
Muscat, Oman
Metrics
H-Index
i10-Index
Citation Counts
30
38
4,525
Marketing strategy
Personal selling & sales management
& environmental marketing
Jassim Al-Gasawneh
Metrics
H-Index
i10-Index
Citation Counts
29
51
2,136
Digital Marketing
Marketing and Performance
SEO and CRM
Research Methods & PLS
Service Marketing
Mumin Dayan
Metrics
H-Index
i10-Index
Citation Counts
29
40
3,354
B2B
Internationalization
SMEs
NPD
Family Innovation
Earl Naumann
Metrics
H-Index
i10-Index
Citation Counts
29
38
4,858
Bestoon Abdulmaged Othman
University of Raparin
Rania, Iraq
Metrics
H-Index
i10-Index
Citation Counts
27
53
2,349
Marketing Management
Business
Human Resource Management
Theory Organization
PLS-SEM
Mohamed Battour
Metrics
H-Index
i10-Index
Citation Counts
27
43
6,114
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
Hani Al Dmour
University of Jordan
Amman, Jordan
Metrics
H-Index
i10-Index
Citation Counts
26
45
2,362
Marketing
Export Behaviour
Service Marketing
Marketing Innovations
Mohammad Ahmad Al-Hawari
Metrics
H-Index
i10-Index
Citation Counts
26
31
3,141
Marketing
Services Marketing
customers relationship management
front line employees- customers interaction
Mamoun Akroush
Metrics
H-Index
i10-Index
Citation Counts
26
42
3,987
Services Marketing
Strategic Management
Sales
Marketing Strategy
Customer Satisfaction & Loyalty
Lynda Chambi
Université d'Alger 1
Algiers, Algeria
Metrics
H-Index
i10-Index
Citation Counts
26
36
2,397
Omar S Itani|Omar Itani, Omar S Itani
Lebanese American University
Beirut, Lebanon
Metrics
H-Index
i10-Index
Citation Counts
25
33
3,356
Marketing Strategy
Ethics & Sustainability
Sales Performance
Technology
Industrial Marketing