Asia Scientist and University Rankings 2025
Asia Business & Management / Marketing 5.867 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing
Marketing Research
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation Counts
106
184
68,261
* Total H IndexRankings
Ranking Based On Selection: 2
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
96
182
51,726
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Metrics
H-Index
i10 Index
Citation Counts
85
226
18,657
* Total H IndexRankings
Ranking Based On Selection: 4
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
Metrics
H-Index
i10 Index
Citation Counts
74
194
16,417
* Total H IndexRankings
Ranking Based On Selection: 5
marketing
customer satisfaction
service
Metrics
H-Index
i10 Index
Citation Counts
70
157
84,425
* Total H IndexRankings
Ranking Based On Selection: 6
New technology-based services
Metrics
H-Index
i10 Index
Citation Counts
67
142
12,904
* Total H IndexRankings
Ranking Based On Selection: 7
marketing
Metrics
H-Index
i10 Index
Citation Counts
66
123
14,964
* Total H IndexRankings
Ranking Based On Selection: 8
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
Metrics
H-Index
i10 Index
Citation Counts
65
328
20,696
* Total H IndexRankings
Ranking Based On Selection: 9
marketing
Metrics
H-Index
i10 Index
Citation Counts
61
132
30,481
* Total H IndexRankings
Ranking Based On Selection: 10
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
Metrics
H-Index
i10 Index
Citation Counts
57
104
16,584
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* Total H IndexRankings
Ranking Based On Selection: 11
Inovasi dan Digitalisasi Organisasi
Metrics
H-Index
i10 Index
Citation Counts
56
74
5,864
* Total H IndexRankings
Ranking Based On Selection: 12
Fashion Marketing
Luxury Brand Management
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
56
128
17,310
* Total H IndexRankings
Ranking Based On Selection: 13
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
Metrics
H-Index
i10 Index
Citation Counts
55
143
12,592
* Total H IndexRankings
Ranking Based On Selection: 14
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
Metrics
H-Index
i10 Index
Citation Counts
54
141
9,438
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
Metrics
H-Index
i10 Index
Citation Counts
54
105
20,991
* Total H IndexRankings
Ranking Based On Selection: 16
Tourism
Recreation
Hospitality
Leisure
Metrics
H-Index
i10 Index
Citation Counts
52
94
10,899
* Total H IndexRankings
Ranking Based On Selection: 17
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscience
Metrics
H-Index
i10 Index
Citation Counts
50
99
13,729
* Total H IndexRankings
Ranking Based On Selection: 18
Consumer Behavior
Marketing
Management
Business International
Brand Management
Metrics
H-Index
i10 Index
Citation Counts
49
86
6,236
* Total H IndexRankings
Ranking Based On Selection: 19
International Marketing
Internet Marketing
Islamic Marketing and Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
49
212
10,537
* Total H IndexRankings
Ranking Based On Selection: 20
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
Metrics
H-Index
i10 Index
Citation Counts
48
100
16,529
* Total H IndexRankings
Ranking Based On Selection: 21
Synthesis of 2D Materials
Metrics
H-Index
i10 Index
Citation Counts
48
193
7,843
* Total H IndexRankings
Ranking Based On Selection: 22
Sustainability Marketing
Retailing
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
48
77
9,381
* Total H IndexRankings
Ranking Based On Selection: 23
Retailing & Marketing
Metrics
H-Index
i10 Index
Citation Counts
47
84
7,711
* Total H IndexRankings
Ranking Based On Selection: 24
marketing
Metrics
H-Index
i10 Index
Citation Counts
46
285
10,874
* Total H IndexRankings
Ranking Based On Selection: 25
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
Metrics
H-Index
i10 Index
Citation Counts
43
57
23,534
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Metrics
H-Index
i10-Index
Citation Counts
106
184
68,261
Marketing
Marketing Research
Customer Relationship Management
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10-Index
Citation Counts
96
182
51,726
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Hapzi Ali
Metrics
H-Index
i10-Index
Citation Counts
85
226
18,657
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Rong Jong Wai
Metrics
H-Index
i10-Index
Citation Counts
74
194
16,417
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
Youjae Yi
Metrics
H-Index
i10-Index
Citation Counts
70
157
84,425
marketing
customer satisfaction
service
Jinsoo Hwang
Sejong University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
67
142
12,904
Aviv Shoham
University of Haifa
Haifa, Israel
Metrics
H-Index
i10-Index
Citation Counts
66
123
14,964
Piyush Sharma
Metrics
H-Index
i10-Index
Citation Counts
65
328
20,696
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
Rajendra Srivastava
Indian School of Business Hyderabad
Haydarabad, India
Metrics
H-Index
i10-Index
Citation Counts
61
132
30,481
Garry Tan Wei Han
UCSI University
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
57
104
16,584
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
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Muhammad Yusuf
Metrics
H-Index
i10-Index
Citation Counts
56
74
5,864
Eunju Ko
Yonsei University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
56
128
17,310
Fashion Marketing
Luxury Brand Management
Social Media Marketing
Norazah Mohd Suki
Metrics
H-Index
i10-Index
Citation Counts
55
143
12,592
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
Ipkin Anthony Wong
Sun Yat Sen University
Guangzhou, China
Metrics
H-Index
i10-Index
Citation Counts
54
141
9,438
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
Zhilin Yang 楊志林|Forrest Yang
City University of Hong Kong
Kowloon, Hong Kong
Metrics
H-Index
i10-Index
Citation Counts
54
105
20,991
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
Sheng Hshiung Tsaur
National Chiayi University
Chiayi, Taiwan
Metrics
H-Index
i10-Index
Citation Counts
52
94
10,899
Tourism
Recreation
Hospitality
Leisure
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscience
Aditya Halim Perdana Kusuma Putra
Metrics
H-Index
i10-Index
Citation Counts
49
86
6,236
Consumer Behavior
Marketing
Management
Business International
Brand Management
AKM Ahasanul Haque
International Islamic University of Malaysia
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
49
212
10,537
International Marketing
Internet Marketing
Islamic Marketing and Consumer Behaviour
Hiram Ting
UCSI University
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
48
100
16,529
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
Sajjad Hussain
University of Sahiwal
Punjab, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
48
193
7,843
MS Balaji Sathyaprakash Balaji Makam
Metrics
H-Index
i10-Index
Citation Counts
48
77
9,381
Sustainability Marketing
Retailing
Services Marketing
Jungkun Park
Hanyang University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
47
84
7,711
Subhadip Roy
Metrics
H-Index
i10-Index
Citation Counts
46
285
10,874
David Tse
University of Hong Kong
Pokfulam, Hong Kong
Metrics
H-Index
i10-Index
Citation Counts
43
57
23,534
China marketing
international marketing
consumer satisfaction
marketing in emerging economies