Subject Rankings

BRICS Business & Management Subject Rankings 2025

AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 11, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (887.258) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]

* Total H IndexRankings
Ranking Based On Selection :1
V Kumar
Marketing
Marketing Research
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation Counts
106
184
67,067
* Total H IndexRankings
Ranking Based On Selection :2
Praveen Kumar
Nucleon decay
Neutrino physics
Detectors
Metrics
H-Index
i10 Index
Citation Counts
82
919
40,068
* Total H IndexRankings
Ranking Based On Selection :4
Ipkin Anthony Wong
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
Metrics
H-Index
i10 Index
Citation Counts
53
139
9,036
* Total H IndexRankings
Ranking Based On Selection :5
MS Balaji Sathyaprakash Balaji Makam
Sustainability Marketing
Retailing
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
47
77
9,002
* Total H IndexRankings
Ranking Based On Selection :7
Thomaz Wood Jr
Management
Organization Studies
Metrics
H-Index
i10 Index
Citation Counts
46
91
7,318
* Total H IndexRankings
Ranking Based On Selection :8
Игорь Кублин
цифровизация
экономика
маркетинг
Metrics
H-Index
i10 Index
Citation Counts
44
70
3,433
* Total H IndexRankings
Ranking Based On Selection :9
Valerii L. Muzykant Валерий Леонидович Музыкант
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
Metrics
H-Index
i10 Index
Citation Counts
39
118
9,962
* Total H IndexRankings
Ranking Based On Selection :10
Kim-Shyan Fam
Marketing - advertising
sales promotion
Asian values and religion
Metrics
H-Index
i10 Index
Citation Counts
36
78
6,017
* Total H IndexRankings
Ranking Based On Selection :11
Xinyue Zhou
consumer behavior
social cognition
Metrics
H-Index
i10 Index
Citation Counts
35
53
6,495
* Total H IndexRankings
Ranking Based On Selection :13
Gurinder Singh
Cross Culture Management
Psychology
Marketing
Finance
Metrics
H-Index
i10 Index
Citation Counts
34
124
4,583
* Total H IndexRankings
Ranking Based On Selection :14
Valter Afonso Vieira
marketing
sales
retail
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
34
79
5,110
* Total H IndexRankings
Ranking Based On Selection :18
Jignesh Vidani
Marketing
Entrepreneurship development
International Business
Metrics
H-Index
i10 Index
Citation Counts
31
45
1,578
* Total H IndexRankings
Ranking Based On Selection :19
Tonoy Dass
Sales & Marketing
Metrics
H-Index
i10 Index
Citation Counts
31
72
4,353
* Total H IndexRankings
Ranking Based On Selection :20
Mohammad Aslam Khan
Management
Marketing
Metrics
H-Index
i10 Index
Citation Counts
30
150
7,949
* Total H IndexRankings
Ranking Based On Selection :21
Mercy Mpinganjira
Digital Marketing and Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
30
67
3,126
* Total H IndexRankings
Ranking Based On Selection :22
Subhadip Roy
Marketing
Advertising
Brand Management
Metrics
H-Index
i10 Index
Citation Counts
30
54
2,885
* Total H IndexRankings
Ranking Based On Selection :25
Gérson Tontini
Customer Satisfaction
Customer Needs
Market Research
Maturity Model
Service Quality
Metrics
H-Index
i10 Index
Citation Counts
30
54
3,098
* Total H Index Rankings
Rankings
Ranking Based On Selection: 1
V Kumar
Metrics
H-Index
i10-Index
Citation Counts
106
184
67,067
Marketing
Marketing Research
Customer Relationship Management
* Total H Index Rankings
Rankings
Ranking Based On Selection: 2
Praveen Kumar
Metrics
H-Index
i10-Index
Citation Counts
82
919
40,068
* Total H Index Rankings
Rankings
Ranking Based On Selection: 3
Rajendra Srivastava
Metrics
H-Index
i10-Index
Citation Counts
60
131
30,114
* Total H Index Rankings
Rankings
Ranking Based On Selection: 4
Ipkin Anthony Wong
Metrics
H-Index
i10-Index
Citation Counts
53
139
9,036
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
* Total H Index Rankings
Rankings
Ranking Based On Selection: 5
MS Balaji Sathyaprakash Balaji Makam
Metrics
H-Index
i10-Index
Citation Counts
47
77
9,002
Sustainability Marketing
Retailing
Services Marketing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 6
Subhadip Roy
Metrics
H-Index
i10-Index
Citation Counts
46
274
10,411
* Total H Index Rankings
Rankings
Ranking Based On Selection: 7
Thomaz Wood Jr
Metrics
H-Index
i10-Index
Citation Counts
46
91
7,318
* Total H Index Rankings
Rankings
Ranking Based On Selection: 8
Игорь Кублин
Metrics
H-Index
i10-Index
Citation Counts
44
70
3,433
цифровизация
экономика
маркетинг
* Total H Index Rankings
Rankings
Ranking Based On Selection: 9
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
* Total H Index Rankings
Rankings
Ranking Based On Selection: 10
Kim-Shyan Fam
Metrics
H-Index
i10-Index
Citation Counts
36
78
6,017
Marketing - advertising
sales promotion
Asian values and religion
* Total H Index Rankings
Rankings
Ranking Based On Selection: 11
Xinyue Zhou
Metrics
H-Index
i10-Index
Citation Counts
35
53
6,495
* Total H Index Rankings
Rankings
Ranking Based On Selection: 12
Claudio Hoffmann Sampaio
Metrics
H-Index
i10-Index
Citation Counts
35
80
4,484
* Total H Index Rankings
Rankings
Ranking Based On Selection: 13
Gurinder Singh
Metrics
H-Index
i10-Index
Citation Counts
34
124
4,583
Cross Culture Management
Psychology
Marketing
Finance
* Total H Index Rankings
Rankings
Ranking Based On Selection: 14
Valter Afonso Vieira
Metrics
H-Index
i10-Index
Citation Counts
34
79
5,110
* Total H Index Rankings
Rankings
Ranking Based On Selection: 15
Baohong Sun
Metrics
H-Index
i10-Index
Citation Counts
34
44
5,748
* Total H Index Rankings
Rankings
Ranking Based On Selection: 16
* Total H Index Rankings
Rankings
Ranking Based On Selection: 17
Nic S. Terblanche
Metrics
H-Index
i10-Index
Citation Counts
32
60
3,627
* Total H Index Rankings
Rankings
Ranking Based On Selection: 18
Jignesh Vidani
Metrics
H-Index
i10-Index
Citation Counts
31
45
1,578
Marketing
Entrepreneurship development
International Business
* Total H Index Rankings
Rankings
Ranking Based On Selection: 19
Tonoy Dass
Metrics
H-Index
i10-Index
Citation Counts
31
72
4,353
* Total H Index Rankings
Rankings
Ranking Based On Selection: 20
Mohammad Aslam Khan
Metrics
H-Index
i10-Index
Citation Counts
30
150
7,949
* Total H Index Rankings
Rankings
Ranking Based On Selection: 21
Mercy Mpinganjira
Metrics
H-Index
i10-Index
Citation Counts
30
67
3,126
* Total H Index Rankings
Rankings
Ranking Based On Selection: 22
Subhadip Roy
Metrics
H-Index
i10-Index
Citation Counts
30
54
2,885
* Total H Index Rankings
Rankings
Ranking Based On Selection: 23
Janaina De Moura Engracia Giraldi
Metrics
H-Index
i10-Index
Citation Counts
30
89
3,290
* Total H Index Rankings
Rankings
Ranking Based On Selection: 24
Giancarlo Medeiros Pereira
Metrics
H-Index
i10-Index
Citation Counts
30
61
3,110
* Total H Index Rankings
Rankings
Ranking Based On Selection: 25
Gérson Tontini
Metrics
H-Index
i10-Index
Citation Counts
30
54
3,098
Customer Satisfaction
Customer Needs
Market Research
Maturity Model
Service Quality