EECA Scientist and University Rankings 2025
EECA Social Sciences and Humanities 2.612 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
International Marketing
Measurement Theory
Quantitative Methods
Metrics
H-Index
i10 Index
Citation Counts
96
178
60,092
* Total H IndexRankings
Ranking Based On Selection: 2
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metrics
H-Index
i10 Index
Citation Counts
81
311
24,771
* Total H IndexRankings
Ranking Based On Selection: 3
marketing
consumer behavior
tourism
health sciences
Metrics
H-Index
i10 Index
Citation Counts
66
175
27,918
* Total H IndexRankings
Ranking Based On Selection: 4
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Metrics
H-Index
i10 Index
Citation Counts
64
106
23,490
* Total H IndexRankings
Ranking Based On Selection: 5
Customer engagement
Metrics
H-Index
i10 Index
Citation Counts
62
108
35,706
* Total H IndexRankings
Ranking Based On Selection: 6
Green marketing
Green brand
Green washing
Green investments
Metrics
H-Index
i10 Index
Citation Counts
60
139
9,137
* Total H IndexRankings
Ranking Based On Selection: 7
Sales Force Management
Frontline Service Employees
Market Focused Management
Multi-Level Modeling
Metrics
H-Index
i10 Index
Citation Counts
52
71
16,082
* Total H IndexRankings
Ranking Based On Selection: 8
цифровизация
экономика
маркетинг
Metrics
H-Index
i10 Index
Citation Counts
44
70
3,447
* Total H IndexRankings
Ranking Based On Selection: 9
Retail Marketing
Retail
Consumer Behaviour
Artificial Intelligence
Academy of Romanian Scientists
Metrics
H-Index
i10 Index
Citation Counts
42
104
7,390
* Total H IndexRankings
Ranking Based On Selection: 10
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
Metrics
H-Index
i10 Index
Citation Counts
39
120
10,099
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
* Total H IndexRankings
Ranking Based On Selection: 11
Services Marketing
Tourist Behavior
Tourism & Hospitality Marketing
Service Failures
Intercultural Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
74
5,952
* Total H IndexRankings
Ranking Based On Selection: 12
Marketing
Retail
Logistics
Supply Chain Management
Operations Management
Metrics
H-Index
i10 Index
Citation Counts
38
64
6,682
* Total H IndexRankings
Ranking Based On Selection: 13
consumption
markets
culture
globalization
Metrics
H-Index
i10 Index
Citation Counts
38
54
9,324
* Total H IndexRankings
Ranking Based On Selection: 14
innovation
entrepreneurship
marketing
Metrics
H-Index
i10 Index
Citation Counts
37
66
7,481
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing
Consumer Behavior
Marketing Strategy
Marketing communication
Metrics
H-Index
i10 Index
Citation Counts
37
81
16,054
* Total H IndexRankings
Ranking Based On Selection: 16
pazarlama
sinir bilim
davranışsal ekonomi
Metrics
H-Index
i10 Index
Citation Counts
35
51
4,318
* Total H IndexRankings
Ranking Based On Selection: 17
marketing
marketing communications
tourism
Metrics
H-Index
i10 Index
Citation Counts
34
68
8,071
* Total H IndexRankings
Ranking Based On Selection: 18
international marketing strategy
consumer behavior across cultures
exporting
interfirm relationships
psychic distance
Metrics
H-Index
i10 Index
Citation Counts
34
46
4,232
* Total H IndexRankings
Ranking Based On Selection: 19
Marketing ethics
Marketing history
Social marketing
Marketing and society
Qualitative research
Metrics
H-Index
i10 Index
Citation Counts
34
82
5,626
* Total H IndexRankings
Ranking Based On Selection: 20
Corporate communication
corporate & brand identification
marketing
public relations
management
Metrics
H-Index
i10 Index
Citation Counts
33
49
4,999
* Total H IndexRankings
Ranking Based On Selection: 21
Marketing
Innovation
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
32
43
12,601
* Total H IndexRankings
Ranking Based On Selection: 22
Marketing
Metrics
H-Index
i10 Index
Citation Counts
32
49
5,590
* Total H IndexRankings
Ranking Based On Selection: 23
маркетинг
менеджмент
економіка
технологічний аудит
брендінг
Metrics
H-Index
i10 Index
Citation Counts
32
84
4,238
* Total H IndexRankings
Ranking Based On Selection: 24
Sport marketing
sport sponsorship
health marketing
sport consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
31
69
3,768
* Total H IndexRankings
Ranking Based On Selection: 25
consumer´s preferences
shopping behavior and retail management
metropolization processes and sustainable urban environment
special interest tourism and energy landscape
Metrics
H-Index
i10 Index
Citation Counts
31
81
3,981
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
96
178
60,092
International Marketing
Measurement Theory
Quantitative Methods
Demetris Vrontis
University of Nicosia
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
81
311
24,771
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metin Kozak
Kadir Has University
İstanbul, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
66
175
27,918
marketing
consumer behavior
tourism
health sciences
Leonidas C Leonidou
University of Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
64
106
23,490
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Linda D. Hollebeek
Vilnius University
Vilnius, Lithuania
Metrics
H-Index
i10-Index
Citation Counts
62
108
35,706
Тетяна Пімоненко, Tetyana Pimonenko|Тетяна Пімоненко
Sumy State University
Sumy, Ukraine
Metrics
H-Index
i10-Index
Citation Counts
60
139
9,137
Green marketing
Green brand
Green washing
Green investments
Bülent Mengüç
Özyeğin University
İstanbul, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
52
71
16,082
Sales Force Management
Frontline Service Employees
Market Focused Management
Multi-Level Modeling
Игорь Кублин
Metrics
H-Index
i10-Index
Citation Counts
44
70
3,447
Dan-Cristian Dabija
University Babes Bolyai
Cluj-Napoca, Romania
Metrics
H-Index
i10-Index
Citation Counts
42
104
7,390
Retail Marketing
Retail
Consumer Behaviour
Artificial Intelligence
Academy of Romanian Scientists
Valerii L. Muzykant Валерий Леонидович Музыкант
Metrics
H-Index
i10-Index
Citation Counts
39
120
10,099
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Erdoğan Koç
Bahçeşehir University
İstanbul, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
38
74
5,952
Services Marketing
Tourist Behavior
Tourism & Hospitality Marketing
Service Failures
Intercultural Marketing
Christoph Teller
Metrics
H-Index
i10-Index
Citation Counts
38
64
6,682
Marketing
Retail
Logistics
Supply Chain Management
Operations Management
Güliz Ger
Metrics
H-Index
i10-Index
Citation Counts
38
54
9,324
consumption
markets
culture
globalization
Michael Christofi
Cyprus University of Technology
Limassol, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
37
66
7,481
innovation
entrepreneurship
marketing
Remzi Altunişik
Sakarya University
Sakarya, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
37
81
16,054
Marketing
Consumer Behavior
Marketing Strategy
Marketing communication
Kemal Can Yeşilova
Marmara University
İstanbul, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
35
51
4,318
pazarlama
sinir bilim
davranışsal ekonomi
Vesna Žabkar
University of Ljubljana
Ljubljana, Slovenia
Metrics
H-Index
i10-Index
Citation Counts
34
68
8,071
marketing
marketing communications
tourism
Irena Vida
University of Ljubljana
Ljubljana, Slovenia
Metrics
H-Index
i10-Index
Citation Counts
34
46
4,232
international marketing strategy
consumer behavior across cultures
exporting
interfirm relationships
psychic distance
Ömer Torlak
İstanbul Ticaret University
İstanbul, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
34
82
5,626
Marketing ethics
Marketing history
Social marketing
Marketing and society
Qualitative research
Klement Podnar
University of Ljubljana
Ljubljana, Slovenia
Metrics
H-Index
i10-Index
Citation Counts
33
49
4,999
Corporate communication
corporate & brand identification
marketing
public relations
management
Martin Schreier
Wirtschaftsuniversität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
32
43
12,601
Marketing
Innovation
Consumer Behavior
Cengiz Yılmaz
Metrics
H-Index
i10-Index
Citation Counts
32
49
5,590
Зозульов Олександр Вікторович Oleksandr Zozul`ov Alexandr Zozulyov Зозулёв А.В.
Metrics
H-Index
i10-Index
Citation Counts
32
84
4,238
маркетинг
менеджмент
економіка
технологічний аудит
брендінг
Metin Argan
Eskişehir Technical University
Eskişehir, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
31
69
3,768
Sport marketing
sport sponsorship
health marketing
sport consumer behavior
Josef Kunc
Metrics
H-Index
i10-Index
Citation Counts
31
81
3,981
consumer´s preferences
shopping behavior and retail management
metropolization processes and sustainable urban environment
special interest tourism and energy landscape