Europe Scientist and University Rankings 2025
Europe Business & Management 5.722 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 30, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation Counts
104
263
53,613
* Total H IndexRankings
Ranking Based On Selection: 2
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
103
190
271,591
* Total H IndexRankings
Ranking Based On Selection: 3
consumer electronics
computer vision
biometrics
deep learning
edge computing
Metrics
H-Index
i10 Index
Citation Counts
101
377
28,013
* Total H IndexRankings
Ranking Based On Selection: 4
consumer behaviour
marketing
food science
Metrics
H-Index
i10 Index
Citation Counts
100
326
42,112
* Total H IndexRankings
Ranking Based On Selection: 5
International Marketing
Measurement Theory
Quantitative Methods
Metrics
H-Index
i10 Index
Citation Counts
96
178
60,092
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Metrics
H-Index
i10 Index
Citation Counts
93
176
123,906
* Total H IndexRankings
Ranking Based On Selection: 7
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Metrics
H-Index
i10 Index
Citation Counts
91
180
26,415
* Total H IndexRankings
Ranking Based On Selection: 8
digital business
omni-channel
customer experience
big data
sustainability
Metrics
H-Index
i10 Index
Citation Counts
85
146
60,737
* Total H IndexRankings
Ranking Based On Selection: 9
Supply Chain Management
Metrics
H-Index
i10 Index
Citation Counts
82
171
68,648
* Total H IndexRankings
Ranking Based On Selection: 10
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metrics
H-Index
i10 Index
Citation Counts
81
311
24,771
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* Total H IndexRankings
Ranking Based On Selection: 11
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
81
153
35,901
* Total H IndexRankings
Ranking Based On Selection: 12
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
79
130
28,998
* Total H IndexRankings
Ranking Based On Selection: 13
marketing
Metrics
H-Index
i10 Index
Citation Counts
72
198
24,382
* Total H IndexRankings
Ranking Based On Selection: 14
Relationship marketing
CSR
Corporate social responsibility
Genealogy
Metrics
H-Index
i10 Index
Citation Counts
72
164
21,363
* Total H IndexRankings
Ranking Based On Selection: 15
Corporate Identity
Branding
Marketing
Metrics
H-Index
i10 Index
Citation Counts
71
171
19,601
* Total H IndexRankings
Ranking Based On Selection: 16
Technology Management
Information Systems
Marketing
Metrics
H-Index
i10 Index
Citation Counts
69
152
27,628
* Total H IndexRankings
Ranking Based On Selection: 17
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation Counts
69
202
27,533
* Total H IndexRankings
Ranking Based On Selection: 18
Design
Design Science
Brand Management
Research Methods
Information Systems
Metrics
H-Index
i10 Index
Citation Counts
68
128
104,876
* Total H IndexRankings
Ranking Based On Selection: 19
Marketing
Service
CX
Customer Experience
Service Innovation
Metrics
H-Index
i10 Index
Citation Counts
68
135
34,209
* Total H IndexRankings
Ranking Based On Selection: 20
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
67
111
15,623
* Total H IndexRankings
Ranking Based On Selection: 21
relationship marketing
tech VR AR AI
tourism
Metrics
H-Index
i10 Index
Citation Counts
67
168
17,193
* Total H IndexRankings
Ranking Based On Selection: 22
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Metrics
H-Index
i10 Index
Citation Counts
67
148
26,014
* Total H IndexRankings
Ranking Based On Selection: 23
marketing
consumer behavior
tourism
health sciences
Metrics
H-Index
i10 Index
Citation Counts
66
175
27,918
* Total H IndexRankings
Ranking Based On Selection: 24
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Metrics
H-Index
i10 Index
Citation Counts
66
130
38,277
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Metrics
H-Index
i10 Index
Citation Counts
66
174
17,567
Ko De Ruyter
King's College London
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
104
263
53,613
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Metrics
H-Index
i10-Index
Citation Counts
103
190
271,591
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Peter Corcoran
Metrics
H-Index
i10-Index
Citation Counts
101
377
28,013
consumer electronics
computer vision
biometrics
deep learning
edge computing
Klaus G Grunert
Aarhus University
Aarhus, Denmark
Metrics
H-Index
i10-Index
Citation Counts
100
326
42,112
consumer behaviour
marketing
food science
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
96
178
60,092
International Marketing
Measurement Theory
Quantitative Methods
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
93
176
123,906
Osman Mübin Karatepe
Metrics
H-Index
i10-Index
Citation Counts
91
180
26,415
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Pc Verhoef
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
85
146
60,737
digital business
omni-channel
customer experience
big data
sustainability
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
82
171
68,648
Demetris Vrontis
University of Nicosia
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
81
311
24,771
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
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Carlos Flavián
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
81
153
35,901
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Lloyd C. Harris
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
79
130
28,998
Patrick De Pelsmacker
University of Antwerp
Antwerp, Belgium
Metrics
H-Index
i10-Index
Citation Counts
72
198
24,382
Adam Lindgreen
Copenhagen Business School
Frederiksberg, Denmark
Metrics
H-Index
i10-Index
Citation Counts
72
164
21,363
Relationship marketing
CSR
Corporate social responsibility
Genealogy
TC Melewar
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
71
171
19,601
Corporate Identity
Branding
Marketing
Heikki Karjaluoto
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
69
152
27,628
Technology Management
Information Systems
Marketing
bernard cova
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
69
202
27,533
Jörg Henseler
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
68
128
104,876
Design
Design Science
Brand Management
Research Methods
Information Systems
Anders Gustafsson
Metrics
H-Index
i10-Index
Citation Counts
68
135
34,209
Marketing
Service
CX
Customer Experience
Service Innovation
Puneet Kaur
University of Bergen
Bergen, Norway
Metrics
H-Index
i10-Index
Citation Counts
67
111
15,623
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Sandra Loureiro
Metrics
H-Index
i10-Index
Citation Counts
67
168
17,193
relationship marketing
tech VR AR AI
tourism
Stuart J Barnes
King's College London
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
67
148
26,014
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Metin Kozak
Kadir Has University
İstanbul, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
66
175
27,918
marketing
consumer behavior
tourism
health sciences
Martin Wetzels
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
66
130
38,277
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Philip Kitchen
Metrics
H-Index
i10-Index
Citation Counts
66
174
17,567
Marketing
Commmunications
Branding
Globalisation
Marketing Theory