Subject Rankings
Europe Business & Management / Marketing Subject Rankings 2025
AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 24, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation Counts
102
257
52,339
* Total H IndexRankings
Ranking Based On Selection
:2
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
101
187
257,931
* Total H IndexRankings
Ranking Based On Selection
:3
consumer electronics
computer vision
biometrics
deep learning
edge computing
Metrics
H-Index
i10 Index
Citation Counts
101
371
27,526
* Total H IndexRankings
Ranking Based On Selection
:4
consumer behaviour
marketing
food science
Metrics
H-Index
i10 Index
Citation Counts
99
324
41,540
* Total H IndexRankings
Ranking Based On Selection
:5
International Marketing
Measurement Theory
Quantitative Methods
Metrics
H-Index
i10 Index
Citation Counts
95
177
59,011
* Total H IndexRankings
Ranking Based On Selection
:6
Marketing
Metrics
H-Index
i10 Index
Citation Counts
92
177
122,638
* Total H IndexRankings
Ranking Based On Selection
:7
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Metrics
H-Index
i10 Index
Citation Counts
89
177
25,727
* Total H IndexRankings
Ranking Based On Selection
:8
digital business
omni-channel
customer experience
big data
sustainability
Metrics
H-Index
i10 Index
Citation Counts
85
146
59,005
* Total H IndexRankings
Ranking Based On Selection
:9
Supply Chain Management
Metrics
H-Index
i10 Index
Citation Counts
82
169
67,821
* Total H IndexRankings
Ranking Based On Selection
:10
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
79
129
28,570
* Total H IndexRankings
Ranking Based On Selection
:11
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metrics
H-Index
i10 Index
Citation Counts
78
298
23,283
* Total H IndexRankings
Ranking Based On Selection
:12
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
78
151
33,878
* Total H IndexRankings
Ranking Based On Selection
:13
Relationship marketing
CSR
Corporate social responsibility
Genealogy
Metrics
H-Index
i10 Index
Citation Counts
71
163
20,973
* Total H IndexRankings
Ranking Based On Selection
:14
marketing
Metrics
H-Index
i10 Index
Citation Counts
71
198
23,955
* Total H IndexRankings
Ranking Based On Selection
:15
Corporate Identity
Branding
Marketing
Metrics
H-Index
i10 Index
Citation Counts
70
168
19,127
* Total H IndexRankings
Ranking Based On Selection
:16
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation Counts
69
199
27,224
* Total H IndexRankings
Ranking Based On Selection
:17
Technology Management
Information Systems
Marketing
Metrics
H-Index
i10 Index
Citation Counts
68
149
26,702
* Total H IndexRankings
Ranking Based On Selection
:18
Marketing
Service
CX
Customer Experience
Service Innovation
Metrics
H-Index
i10 Index
Citation Counts
68
134
33,266
* Total H IndexRankings
Ranking Based On Selection
:19
Design
Design Science
Brand Management
Research Methods
Information Systems
Metrics
H-Index
i10 Index
Citation Counts
67
128
100,611
* Total H IndexRankings
Ranking Based On Selection
:20
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Metrics
H-Index
i10 Index
Citation Counts
66
129
37,547
* Total H IndexRankings
Ranking Based On Selection
:21
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
65
108
14,502
* Total H IndexRankings
Ranking Based On Selection
:22
marketing
consumer behavior
tourism
health sciences
Metrics
H-Index
i10 Index
Citation Counts
65
172
27,324
* Total H IndexRankings
Ranking Based On Selection
:23
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Metrics
H-Index
i10 Index
Citation Counts
65
146
25,519
* Total H IndexRankings
Ranking Based On Selection
:24
Marketing & International Management
Metrics
H-Index
i10 Index
Citation Counts
65
104
23,772
* Total H IndexRankings
Ranking Based On Selection
:25
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Metrics
H-Index
i10 Index
Citation Counts
65
174
17,232
Ko De Ruyter
King's College London
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
102
257
52,339
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Metrics
H-Index
i10-Index
Citation Counts
101
187
257,931
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Peter Corcoran
Metrics
H-Index
i10-Index
Citation Counts
101
371
27,526
consumer electronics
computer vision
biometrics
deep learning
edge computing
Klaus G Grunert
Aarhus University
Aarhus, Denmark
Metrics
H-Index
i10-Index
Citation Counts
99
324
41,540
consumer behaviour
marketing
food science
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
95
177
59,011
International Marketing
Measurement Theory
Quantitative Methods
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
92
177
122,638
Osman Mübin Karatepe
Metrics
H-Index
i10-Index
Citation Counts
89
177
25,727
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Pc Verhoef
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
85
146
59,005
digital business
omni-channel
customer experience
big data
sustainability
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
82
169
67,821
Lloyd C. Harris
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
79
129
28,570
Demetris Vrontis
University of Nicosia
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
78
298
23,283
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Carlos Flavián
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
78
151
33,878
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Adam Lindgreen
Copenhagen Business School
Frederiksberg, Denmark
Metrics
H-Index
i10-Index
Citation Counts
71
163
20,973
Relationship marketing
CSR
Corporate social responsibility
Genealogy
Patrick De Pelsmacker
University of Antwerp
Antwerp, Belgium
Metrics
H-Index
i10-Index
Citation Counts
71
198
23,955
TC Melewar
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
70
168
19,127
Corporate Identity
Branding
Marketing
bernard cova
Metrics
H-Index
i10-Index
Citation Counts
69
199
27,224
Heikki Karjaluoto
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
68
149
26,702
Technology Management
Information Systems
Marketing
Anders Gustafsson
Metrics
H-Index
i10-Index
Citation Counts
68
134
33,266
Marketing
Service
CX
Customer Experience
Service Innovation
Jörg Henseler
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
67
128
100,611
Design
Design Science
Brand Management
Research Methods
Information Systems
Martin Wetzels
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
66
129
37,547
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Puneet Kaur
University of Bergen
Bergen, Norway
Metrics
H-Index
i10-Index
Citation Counts
65
108
14,502
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Metin Kozak
Kadir Has University
İstanbul, Türkiye
Metrics
H-Index
i10-Index
Citation Counts
65
172
27,324
marketing
consumer behavior
tourism
health sciences
Stuart J Barnes
King's College London
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
65
146
25,519
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Constantine S Katsikeas
Metrics
H-Index
i10-Index
Citation Counts
65
104
23,772
Marketing & International Management
Philip Kitchen
Metrics
H-Index
i10-Index
Citation Counts
65
174
17,232
Marketing
Commmunications
Branding
Globalisation
Marketing Theory