The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 04, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.057) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Metrics
H-Index
i10 Index
Citation Counts
176
924
174,705
* Total H IndexRankings
Ranking Based On Selection: 2
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Metrics
H-Index
i10 Index
Citation Counts
116
307
177,998
* Total H IndexRankings
Ranking Based On Selection: 3
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Metrics
H-Index
i10 Index
Citation Counts
93
277
30,324
* Total H IndexRankings
Ranking Based On Selection: 4
consumer decision-making
perceived value
personal values
Metrics
H-Index
i10 Index
Citation Counts
80
202
42,078
* Total H IndexRankings
Ranking Based On Selection: 5
phycology
algal biotechnology
ecology
algae culture
commercialisation
Metrics
H-Index
i10 Index
Citation Counts
79
157
24,833
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
Metrics
H-Index
i10 Index
Citation Counts
69
190
20,726
* Total H IndexRankings
Ranking Based On Selection: 7
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Metrics
H-Index
i10 Index
Citation Counts
68
136
35,578
* Total H IndexRankings
Ranking Based On Selection: 8
Marketing and business modeling
branding
service science and management
Metrics
H-Index
i10 Index
Citation Counts
66
191
27,312
* Total H IndexRankings
Ranking Based On Selection: 9
Consumer behaviour
perceived risk
confusion
ethics
Metrics
H-Index
i10 Index
Citation Counts
66
133
23,382
* Total H IndexRankings
Ranking Based On Selection: 10
Marketing
CRM
Relationship Marketing
Co-creation
Metrics
H-Index
i10 Index
Citation Counts
64
104
37,858
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* Total H IndexRankings
Ranking Based On Selection: 11
Strategic Marketing
Dynamic Capabilities
Tourism
Business-to- Business
Metrics
H-Index
i10 Index
Citation Counts
63
116
17,778
* Total H IndexRankings
Ranking Based On Selection: 12
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Metrics
H-Index
i10 Index
Citation Counts
62
135
19,617
* Total H IndexRankings
Ranking Based On Selection: 13
marketing
Metrics
H-Index
i10 Index
Citation Counts
62
143
15,928
* Total H IndexRankings
Ranking Based On Selection: 14
Behaviour change Social marketing
Metrics
H-Index
i10 Index
Citation Counts
60
185
14,455
* Total H IndexRankings
Ranking Based On Selection: 15
Service Research
Service Science
Customer Experience Management
Health Service
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
60
93
20,117
* Total H IndexRankings
Ranking Based On Selection: 16
marketing
Metrics
H-Index
i10 Index
Citation Counts
60
132
32,268
* Total H IndexRankings
Ranking Based On Selection: 17
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Metrics
H-Index
i10 Index
Citation Counts
59
109
102,710
* Total H IndexRankings
Ranking Based On Selection: 18
Consumer Behavioral Psychology
Marketing
Tourism
Hospitality Management
Wine Business
Metrics
H-Index
i10 Index
Citation Counts
59
121
11,719
* Total H IndexRankings
Ranking Based On Selection: 19
marketing
word of mouth
value
customer cocreation of value
Metrics
H-Index
i10 Index
Citation Counts
58
86
31,439
* Total H IndexRankings
Ranking Based On Selection: 20
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
Metrics
H-Index
i10 Index
Citation Counts
58
101
33,731
* Total H IndexRankings
Ranking Based On Selection: 21
Tourism
marketing
consumer behaviour
Metrics
H-Index
i10 Index
Citation Counts
57
97
20,080
* Total H IndexRankings
Ranking Based On Selection: 22
Marketing
Consumer
Services
International
Culture
Metrics
H-Index
i10 Index
Citation Counts
56
115
11,221
* Total H IndexRankings
Ranking Based On Selection: 23
sport
marketing
media
Metrics
H-Index
i10 Index
Citation Counts
52
220
11,405
* Total H IndexRankings
Ranking Based On Selection: 24
gambling
children
advertising
commercial and political determinants
climate crisis
Metrics
H-Index
i10 Index
Citation Counts
51
131
8,352
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing
wine marketing
Metrics
H-Index
i10 Index
Citation Counts
51
131
12,148
Adrian Bauman
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
176
924
174,705
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Jordan Louviere
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
116
307
177,998
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Sara Dolnicar
University of Queensland
St Lucia, Australia
Metrics
H-Index
i10-Index
Citation Counts
93
277
30,324
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Geoffrey Soutar
University of Western Australia
Crawley, Australia
Metrics
H-Index
i10-Index
Citation Counts
80
202
42,078
consumer decision-making
perceived value
personal values
Michael Borowitzka
Murdoch University
Murdoch, Australia
Metrics
H-Index
i10-Index
Citation Counts
79
157
24,833
phycology
algal biotechnology
ecology
algae culture
commercialisation
Michael Jay Polonsky
Deakin University
Geelong, Australia
Metrics
H-Index
i10-Index
Citation Counts
69
190
20,726
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
Roderick J Brodie
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
68
136
35,578
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Les Johnson
Swinburne University of Technology
Hawthorn, Australia
Metrics
H-Index
i10-Index
Citation Counts
66
191
27,312
Marketing and business modeling
branding
service science and management
Vincent Mitchell
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
66
133
23,382
Consumer behaviour
perceived risk
confusion
ethics
Adrian Payne
Metrics
H-Index
i10-Index
Citation Counts
64
104
37,858
Marketing
CRM
Relationship Marketing
Co-creation
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Felix T Mavondo
Monash University
Clayton, Australia
Metrics
H-Index
i10-Index
Citation Counts
63
116
17,778
Strategic Marketing
Dynamic Capabilities
Tourism
Business-to- Business
Girish Prayag
University of Canterbury
Christchurch, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
62
135
19,617
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Michael Ewing
Deakin University
Geelong, Australia
Metrics
H-Index
i10-Index
Citation Counts
62
143
15,928
Sharyn Rundle Thiele
Griffith University
Brisbane, Australia
Metrics
H-Index
i10-Index
Citation Counts
60
185
14,455
Janet R McColl Kennedy
University of Queensland
St Lucia, Australia
Metrics
H-Index
i10-Index
Citation Counts
60
93
20,117
Service Research
Service Science
Customer Experience Management
Health Service
Services Marketing
John R Rossiter
University of Wollongong
Wollongong, Australia
Metrics
H-Index
i10-Index
Citation Counts
60
132
32,268
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
59
109
102,710
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Johan Bruwer
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
59
121
11,719
Consumer Behavioral Psychology
Marketing
Tourism
Hospitality Management
Wine Business
Jill Sweeney
University of Western Australia
Crawley, Australia
Metrics
H-Index
i10-Index
Citation Counts
58
86
31,439
marketing
word of mouth
value
customer cocreation of value
Paul Patterson
Metrics
H-Index
i10-Index
Citation Counts
58
101
33,731
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
Beverley Sparks
Griffith University
Brisbane, Australia
Metrics
H-Index
i10-Index
Citation Counts
57
97
20,080
Tourism
marketing
consumer behaviour
Piyush Sharma
Curtin University
Bentley, Australia
Metrics
H-Index
i10-Index
Citation Counts
56
115
11,221
Marketing
Consumer
Services
International
Culture
Paul Turner
Deakin University
Geelong, Australia
Metrics
H-Index
i10-Index
Citation Counts
52
220
11,405
Samantha Thomas
Deakin University
Geelong, Australia
Metrics
H-Index
i10-Index
Citation Counts
51
131
8,352
gambling
children
advertising
commercial and political determinants
climate crisis
Lawrence Lockshin
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
51
131
12,148