Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings along with their 197 sub-branches, can be analyzed at global, national, and regional levels. You can also evaluate them based on the i10 index and citation numbers. As of Sep 18, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (1.014.193) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Metrics
H-Index
i10 Index
Citation Counts
174
906
168,557
* Total H IndexRankings
Ranking Based On Selection
:2
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Metrics
H-Index
i10 Index
Citation Counts
115
305
171,929
* Total H IndexRankings
Ranking Based On Selection
:3
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Metrics
H-Index
i10 Index
Citation Counts
89
272
28,530
* Total H IndexRankings
Ranking Based On Selection
:4
phycology
algal biotechnology
ecology
algae culture
commercialisation
Metrics
H-Index
i10 Index
Citation Counts
78
155
24,206
* Total H IndexRankings
Ranking Based On Selection
:5
consumer decision-making
perceived value
personal values
Metrics
H-Index
i10 Index
Citation Counts
77
197
40,133
* Total H IndexRankings
Ranking Based On Selection
:6
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
Metrics
H-Index
i10 Index
Citation Counts
66
185
19,811
* Total H IndexRankings
Ranking Based On Selection
:7
Consumer behaviour
perceived risk
confusion
ethics
Metrics
H-Index
i10 Index
Citation Counts
65
132
22,647
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing and business modeling
branding
service science and management
Metrics
H-Index
i10 Index
Citation Counts
64
188
26,029
* Total H IndexRankings
Ranking Based On Selection
:9
Marketing
CRM
Relationship Marketing
Co-creation
Metrics
H-Index
i10 Index
Citation Counts
63
103
36,437
* Total H IndexRankings
Ranking Based On Selection
:10
Strategic Marketing
Dynamic Capabilities
Tourism
Business-to- Business
Metrics
H-Index
i10 Index
Citation Counts
62
113
16,963
* Total H IndexRankings
Ranking Based On Selection
:11
Service Research
Service Science
Customer Experience Management
Health Service
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
61
92
19,133
* Total H IndexRankings
Ranking Based On Selection
:12
marketing
Metrics
H-Index
i10 Index
Citation Counts
61
143
15,323
* Total H IndexRankings
Ranking Based On Selection
:13
marketing
Metrics
H-Index
i10 Index
Citation Counts
59
128
31,325
* Total H IndexRankings
Ranking Based On Selection
:14
Behaviour change Social marketing
Metrics
H-Index
i10 Index
Citation Counts
58
176
13,480
* Total H IndexRankings
Ranking Based On Selection
:15
Consumer Behavioral Psychology
Marketing
Tourism
Hospitality Management
Wine Business
Metrics
H-Index
i10 Index
Citation Counts
58
120
11,232
* Total H IndexRankings
Ranking Based On Selection
:16
marketing
word of mouth
value
customer cocreation of value
Metrics
H-Index
i10 Index
Citation Counts
57
84
30,005
* Total H IndexRankings
Ranking Based On Selection
:17
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
Metrics
H-Index
i10 Index
Citation Counts
57
100
32,481
* Total H IndexRankings
Ranking Based On Selection
:18
Tourism
marketing
consumer behaviour
Metrics
H-Index
i10 Index
Citation Counts
57
97
19,352
* Total H IndexRankings
Ranking Based On Selection
:19
Marketing
Consumer
Services
International
Culture
Metrics
H-Index
i10 Index
Citation Counts
52
110
10,303
* Total H IndexRankings
Ranking Based On Selection
:20
Marketing
wine marketing
Metrics
H-Index
i10 Index
Citation Counts
51
127
11,731
* Total H IndexRankings
Ranking Based On Selection
:21
CRM
marketing
relationship marketing
word of mouth
complaints management
Metrics
H-Index
i10 Index
Citation Counts
51
74
20,904
* Total H IndexRankings
Ranking Based On Selection
:22
gambling
children
advertising
commercial and political determinants
climate crisis
Metrics
H-Index
i10 Index
Citation Counts
50
120
7,800
* Total H IndexRankings
Ranking Based On Selection
:23
Consumer behaviour
Retailing
Tourism
Marketing
Choice Modelling
Metrics
H-Index
i10 Index
Citation Counts
49
96
8,673
* Total H IndexRankings
Ranking Based On Selection
:24
Vulnerable
Social marketing
services marketing
behaviour change
service design
Metrics
H-Index
i10 Index
Citation Counts
48
119
21,023
* Total H IndexRankings
Ranking Based On Selection
:25
Marketing science
media models
Metrics
H-Index
i10 Index
Citation Counts
47
81
10,378
Adrian Bauman
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
174
906
168,557
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Jordan Louviere
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
115
305
171,929
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Sara Dolnicar
University of Queensland
St Lucia, Australia
Metrics
H-Index
i10-Index
Citation Counts
89
272
28,530
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Michael Borowitzka
Murdoch University
Murdoch, Australia
Metrics
H-Index
i10-Index
Citation Counts
78
155
24,206
phycology
algal biotechnology
ecology
algae culture
commercialisation
Geoffrey Soutar
University of Western Australia
Crawley, Australia
Metrics
H-Index
i10-Index
Citation Counts
77
197
40,133
consumer decision-making
perceived value
personal values
Michael Jay Polonsky
Deakin University
Geelong, Australia
Metrics
H-Index
i10-Index
Citation Counts
66
185
19,811
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
Vincent Mitchell
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
65
132
22,647
Consumer behaviour
perceived risk
confusion
ethics
Les Johnson
Swinburne University of Technology
Hawthorn, Australia
Metrics
H-Index
i10-Index
Citation Counts
64
188
26,029
Marketing and business modeling
branding
service science and management
Adrian Payne
Metrics
H-Index
i10-Index
Citation Counts
63
103
36,437
Marketing
CRM
Relationship Marketing
Co-creation
Felix T Mavondo
Monash University
Clayton, Australia
Metrics
H-Index
i10-Index
Citation Counts
62
113
16,963
Strategic Marketing
Dynamic Capabilities
Tourism
Business-to- Business
Janet R McColl Kennedy
University of Queensland
St Lucia, Australia
Metrics
H-Index
i10-Index
Citation Counts
61
92
19,133
Service Research
Service Science
Customer Experience Management
Health Service
Services Marketing
Michael Ewing
Deakin University
Geelong, Australia
Metrics
H-Index
i10-Index
Citation Counts
61
143
15,323
John R Rossiter
University of Wollongong
Wollongong, Australia
Metrics
H-Index
i10-Index
Citation Counts
59
128
31,325
Sharyn Rundle Thiele
Griffith University
Brisbane, Australia
Metrics
H-Index
i10-Index
Citation Counts
58
176
13,480
Johan Bruwer
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
58
120
11,232
Consumer Behavioral Psychology
Marketing
Tourism
Hospitality Management
Wine Business
Jill Sweeney
University of Western Australia
Crawley, Australia
Metrics
H-Index
i10-Index
Citation Counts
57
84
30,005
marketing
word of mouth
value
customer cocreation of value
Paul Patterson
Metrics
H-Index
i10-Index
Citation Counts
57
100
32,481
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
Beverley Sparks
Griffith University
Brisbane, Australia
Metrics
H-Index
i10-Index
Citation Counts
57
97
19,352
Tourism
marketing
consumer behaviour
Piyush Sharma
Curtin University
Bentley, Australia
Metrics
H-Index
i10-Index
Citation Counts
52
110
10,303
Marketing
Consumer
Services
International
Culture
Lawrence Lockshin
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
51
127
11,731
Francis Buttle
Macquarie University
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
51
74
20,904
CRM
marketing
relationship marketing
word of mouth
complaints management
Samantha Thomas
Deakin University
Geelong, Australia
Metrics
H-Index
i10-Index
Citation Counts
50
120
7,800
gambling
children
advertising
commercial and political determinants
climate crisis
Harmen Oppewal
Monash University
Clayton, Australia
Metrics
H-Index
i10-Index
Citation Counts
49
96
8,673
Consumer behaviour
Retailing
Tourism
Marketing
Choice Modelling
Rebekah Russell-Bennett
Queensland University of Technology
Brisbane, Australia
Metrics
H-Index
i10-Index
Citation Counts
48
119
21,023
Vulnerable
Social marketing
services marketing
behaviour change
service design
Peter J Danaher
Monash University
Clayton, Australia
Metrics
H-Index
i10-Index
Citation Counts
47
81
10,378