Subject Rankings
Bangladesh Business & Management / Marketing Subject Rankings 2025
Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings along with their 197 sub-branches, can be analyzed at global, national, and regional levels. You can also evaluate them based on the i10 index and citation numbers. As of Sep 18, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (1.014.193) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Research Methods
Services Marketing
Quality in Higher Education
Patient Satisfaction and Public Health
Metrics
H-Index
i10 Index
Citation Counts
32
38
9,002
* Total H IndexRankings
Ranking Based On Selection
:2
Online Marketing
Machine learning
Self-Service Technology
Artificial Intelligence
Customer
Metrics
H-Index
i10 Index
Citation Counts
17
33
1,156
* Total H IndexRankings
Ranking Based On Selection
:3
Innovation
Strategy
Leadership
Service Research
Metrics
H-Index
i10 Index
Citation Counts
17
26
1,100
* Total H IndexRankings
Ranking Based On Selection
:4
Services Marketing
Technology Adoption in Services
Post adoption behavior of consumer
Metrics
H-Index
i10 Index
Citation Counts
14
18
1,206
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing Management
Marketing Research
Integrated Marketing Communications
Green Marketing Strategies and Green Consumption/
Metrics
H-Index
i10 Index
Citation Counts
13
15
472
* Total H IndexRankings
Ranking Based On Selection
:6
Marketing
Education Branding
IMC
Metrics
H-Index
i10 Index
Citation Counts
12
13
656
* Total H IndexRankings
Ranking Based On Selection
:7
Marketing
Consumer Behavior
Digital Marketing & Analytics
Metrics
H-Index
i10 Index
Citation Counts
11
15
632
* Total H IndexRankings
Ranking Based On Selection
:8
Consumer behavior
Relationship marketing
branding & service quality
Metrics
H-Index
i10 Index
Citation Counts
11
12
672
* Total H IndexRankings
Ranking Based On Selection
:9
Supply Chain Management
Marketing
HRM
Statistics
Structural Equation Modeling
Metrics
H-Index
i10 Index
Citation Counts
11
13
441
* Total H IndexRankings
Ranking Based On Selection
:10
international business & marketing
Metrics
H-Index
i10 Index
Citation Counts
11
12
369
* Total H IndexRankings
Ranking Based On Selection
:11
Information Technology Mgt
Healthcare Analytics
SCM
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,261
* Total H IndexRankings
Ranking Based On Selection
:12
Anthropomorphic Artificial Intelligence
Sustainable Consumption Behavior
Customer technology adopt
Metrics
H-Index
i10 Index
Citation Counts
10
10
536
* Total H IndexRankings
Ranking Based On Selection
:13
Marketing/Management/HRM/Consumer Behavior/Technology/Retailing/Brand/Tourism & Hospitality
Metrics
H-Index
i10 Index
Citation Counts
10
10
321
* Total H IndexRankings
Ranking Based On Selection
:14
Digital Marketing
Digital Entrepreneurship
Social Entrepreneurship
Women Entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
9
9
419
* Total H IndexRankings
Ranking Based On Selection
:15
Entrepreneurship Development
Consumer behaviour
green marketing
supply chain management
Digital marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
379
* Total H IndexRankings
Ranking Based On Selection
:16
Service Marketing
Human Resources Management
Metrics
H-Index
i10 Index
Citation Counts
9
8
489
* Total H IndexRankings
Ranking Based On Selection
:17
Marketing and Business Management
Metrics
H-Index
i10 Index
Citation Counts
9
9
183
* Total H IndexRankings
Ranking Based On Selection
:18
Innovation
Marketing
Smart/Hospitality
Experience
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
9
9
279
* Total H IndexRankings
Ranking Based On Selection
:19
Metrics
H-Index
i10 Index
Citation Counts
8
8
285
* Total H IndexRankings
Ranking Based On Selection
:20
sustainable consumer behavior
green consumerism
climate change
digital marketing
technology
Metrics
H-Index
i10 Index
Citation Counts
8
8
272
* Total H IndexRankings
Ranking Based On Selection
:21
e-Health
Consumer Behavior
Health Information Systems
Technology adoption and diffusion
Metrics
H-Index
i10 Index
Citation Counts
8
7
516
* Total H IndexRankings
Ranking Based On Selection
:22
Tourists temporal decision-making process
Big data analytics
Consumer behaviour
Gig economy
Social Business and sustainable
Metrics
H-Index
i10 Index
Citation Counts
8
8
228
* Total H IndexRankings
Ranking Based On Selection
:23
Consumer Behavior
Tourism Marketing
Relationship Marketing
Entrepreneurship
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
8
6
180
* Total H IndexRankings
Ranking Based On Selection
:24
Digital marketing
Electronic Commerce
Augmented Reality
Metrics
H-Index
i10 Index
Citation Counts
8
7
988
* Total H IndexRankings
Ranking Based On Selection
:25
Responsible Marketing
Influencer Marketing
Marketing Strategy
Internationalization Strategy
Metrics
H-Index
i10 Index
Citation Counts
7
7
232
Saad Andaleeb
BRAC University
Dhaka, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
32
38
9,002
Research Methods
Services Marketing
Quality in Higher Education
Patient Satisfaction and Public Health
Md Shamim Hossain
Metrics
H-Index
i10-Index
Citation Counts
17
33
1,156
Online Marketing
Machine learning
Self-Service Technology
Artificial Intelligence
Customer
Md Shah Azam
Rajshahi University
Rajshahi, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
17
26
1,100
Innovation
Strategy
Leadership
Service Research
Mohammad Zahedul Alam
Metrics
H-Index
i10-Index
Citation Counts
14
18
1,206
Services Marketing
Technology Adoption in Services
Post adoption behavior of consumer
Sm Sohel Rana
Metrics
H-Index
i10-Index
Citation Counts
13
15
472
Marketing Management
Marketing Research
Integrated Marketing Communications
Green Marketing Strategies and Green Consumption/
Md Abdul Momen
Metrics
H-Index
i10-Index
Citation Counts
12
13
656
Md Nazmul Hossain
University of Dhaka
Dhaka, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
11
15
632
Marketing
Consumer Behavior
Digital Marketing & Analytics
Mustafa Manir Chowdhury
Metrics
H-Index
i10-Index
Citation Counts
11
12
672
Consumer behavior
Relationship marketing
branding & service quality
Mohitul Ameen Ahmed Mustafi
Khwaja Yunus Ali University
Enayetpur, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
11
13
441
Supply Chain Management
Marketing
HRM
Statistics
Structural Equation Modeling
Hamidullah Bhuiyan
Metrics
H-Index
i10-Index
Citation Counts
11
12
369
Zapan Barua
University of Chittagong
Chittagong, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
10
10
1,261
Information Technology Mgt
Healthcare Analytics
SCM
Consumer Behavior
Md Al Amin
Metrics
H-Index
i10-Index
Citation Counts
10
10
536
Anthropomorphic Artificial Intelligence
Sustainable Consumption Behavior
Customer technology adopt
Md Zahir Uddin Arif|M. Z. U. Arif, Zahiruddin Arif, Zahir Uddin Arif
Jagannath University
Dhaka, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
10
10
321
Marketing/Management/HRM/Consumer Behavior/Technology/Retailing/Brand/Tourism & Hospitality
Ayeasha Akhter Sheuly
Metrics
H-Index
i10-Index
Citation Counts
9
9
419
Digital Marketing
Digital Entrepreneurship
Social Entrepreneurship
Women Entrepreneurship
Mohammad Solaiman
Comilla University
Comilla, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
9
9
379
Entrepreneurship Development
Consumer behaviour
green marketing
supply chain management
Digital marketing
Md Shariful Alam
Metrics
H-Index
i10-Index
Citation Counts
9
8
489
Service Marketing
Human Resources Management
Wahiduzzaman Khan
Metrics
H-Index
i10-Index
Citation Counts
9
9
183
Mohammad Shahidul Islam
BRAC University
Dhaka, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
9
9
279
Innovation
Marketing
Smart/Hospitality
Experience
Sustainability
Md Alauddin
Metrics
H-Index
i10-Index
Citation Counts
8
8
285
Md Mahiuddin Sabbir
Barisal University
Barisal, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
8
8
272
sustainable consumer behavior
green consumerism
climate change
digital marketing
technology
Md Abdul Kaium
Barisal University
Barisal, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
8
7
516
e-Health
Consumer Behavior
Health Information Systems
Technology adoption and diffusion
Arifur Rahman
University of Dhaka
Dhaka, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
8
8
228
Tourists temporal decision-making process
Big data analytics
Consumer behaviour
Gig economy
Social Business and sustainable
Shah Alam Kabir Pramanik
Islamic University Kushtia
Kushtia, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
8
6
180
Consumer Behavior
Tourism Marketing
Relationship Marketing
Entrepreneurship
Sustainability
Musfiq Mannan Choudhury
University of Dhaka
Dhaka, Bangladesh
Metrics
H-Index
i10-Index
Citation Counts
8
7
988
Digital marketing
Electronic Commerce
Augmented Reality
Tayeenul Hoque
Metrics
H-Index
i10-Index
Citation Counts
7
7
232
Responsible Marketing
Influencer Marketing
Marketing Strategy
Internationalization Strategy