World Scientist and University Rankings 2025

Bulgaria Business & Management / Marketing 58 Scientists Subject Rankings - 2025

The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 yearsAs of Feb 15, 2025, the rankings are determined according to the Total H IndexBETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (888.752) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].

* Total H IndexRankings
Ranking Based On Selection: 1
Diana Antonova
Marketing
Economy and Management
Knowledge management
Microeconomy
Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
11
13
362
* Total H IndexRankings
Ranking Based On Selection: 2
Milena Tepavicharova
управление
маркетинг
Metrics
H-Index
i10 Index
Citation Counts
11
12
419
* Total H IndexRankings
Ranking Based On Selection: 3
Мария Рохова Maria Rohova
health inequities
access to health services
health system analysis
health reforms
health care and pharmaceutical marketing
Metrics
H-Index
i10 Index
Citation Counts
10
11
1,652
* Total H IndexRankings
Ranking Based On Selection: 5
Todorka Kostadinova
Strategic Management
Social and Health Marketing
Integrated Care
Risk Management
Social Entrepreneurship and Innovations
Metrics
H-Index
i10 Index
Citation Counts
9
9
449
* Total H IndexRankings
Ranking Based On Selection: 6
Vesselin Blagoev
Marketing
Management
Cross-Cultural Studies
Leadership
Metrics
H-Index
i10 Index
Citation Counts
9
8
498
* Total H IndexRankings
Ranking Based On Selection: 7
Ердоан Хаджиев
безопасност
мениджмънт и маркетинг в транспорта
Metrics
H-Index
i10 Index
Citation Counts
9
8
275
* Total H IndexRankings
Ranking Based On Selection: 8
Vyara Kyurova
маркетинг
предприемачество
статистика
Metrics
H-Index
i10 Index
Citation Counts
8
7
261
* Total H IndexRankings
Ranking Based On Selection: 9
Bistra Vassileva
Marketing Communications
Marketing Research
International Marketing
Digital Marketing
Global Branding
Metrics
H-Index
i10 Index
Citation Counts
7
6
334
* Total H IndexRankings
Ranking Based On Selection: 10
Antoaneta Tsvetkova
Health Economics
HTA
Pharmacoeconomics
Pharmaceutical Marketing
Metrics
H-Index
i10 Index
Citation Counts
7
5
134

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* Total H IndexRankings
Ranking Based On Selection: 11
Доц. Evgeni Genchev, Marketing|Евгени Росенов Генчев
маркетинг
оценка на дейността на фирмата
стратегии
Metrics
H-Index
i10 Index
Citation Counts
7
3
230
* Total H IndexRankings
Ranking Based On Selection: 12
Mihail Draganov
Marketing
marketing research
Smart city
Artificial Intelligence
Metrics
H-Index
i10 Index
Citation Counts
6
5
152
* Total H IndexRankings
Ranking Based On Selection: 13
Blagovesta Koyundzhiyska-Davidkova
Family business Family entrepreneurship Management and Marketing
Metrics
H-Index
i10 Index
Citation Counts
6
3
177
* Total H IndexRankings
Ranking Based On Selection: 14
Dinka Zlateva
Marketing
Advertising
Digital Marketing
Digital Advertising
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
6
3
95
* Total H IndexRankings
Ranking Based On Selection: 16
Milanka Slavova
Research Policy
Innovation Management
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
6
5
294
* Total H IndexRankings
Ranking Based On Selection: 18
Иванка Янкова
библиотечен мениджмънт
маркетинг
законодателство
българско възраждане
Metrics
H-Index
i10 Index
Citation Counts
6
1
126
* Total H IndexRankings
Ranking Based On Selection: 20
Boyan Durankev
Global Development
Globalization
Global issues and solutions
Marketing
Metrics
H-Index
i10 Index
Citation Counts
6
2
81
* Total H IndexRankings
Ranking Based On Selection: 21
Лина Анастасова
маркетинг
маркетингови изследвания
маркетинг в туризма и услугите
маркетинг на взаимовръзките
Metrics
H-Index
i10 Index
Citation Counts
6
3
94
* Total H IndexRankings
Ranking Based On Selection: 22
Maria Kehayova-Stoycheva
consumer behavior
marketing research
marketing
sustainability marketing
Metrics
H-Index
i10 Index
Citation Counts
5
4
303
* Total H IndexRankings
Ranking Based On Selection: 23
Teofana Dimitrova
marketing
marketing management
brand management
Metrics
H-Index
i10 Index
Citation Counts
5
4
173
* Total H IndexRankings
Ranking Based On Selection: 24
Nikola Vangelov
advertising
marketing
marketing communications
semiotics
Metrics
H-Index
i10 Index
Citation Counts
5
2
62
* Total H IndexRankings
Ranking Based On Selection: 25
Проф. Д-Р Христо Иванов Катранджиев
маркетинг
реклама
бранд мениджмънт
позициониране
визуален
Metrics
H-Index
i10 Index
Citation Counts
5
4
221
* Total H Index Rankings
Rankings
Ranking Based On Selection: 1
Diana Antonova
Metrics
H-Index
i10-Index
Citation Counts
11
13
362
Marketing
Economy and Management
Knowledge management
Microeconomy
Consumer Behaviour
* Total H Index Rankings
Rankings
Ranking Based On Selection: 2
Milena Tepavicharova
Metrics
H-Index
i10-Index
Citation Counts
11
12
419
* Total H Index Rankings
Rankings
Ranking Based On Selection: 3
health inequities
access to health services
health system analysis
health reforms
health care and pharmaceutical marketing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 4
industrial dynamics
marketing and competitiveness
* Total H Index Rankings
Rankings
Ranking Based On Selection: 5
Todorka Kostadinova
Metrics
H-Index
i10-Index
Citation Counts
9
9
449
Strategic Management
Social and Health Marketing
Integrated Care
Risk Management
Social Entrepreneurship and Innovations
* Total H Index Rankings
Rankings
Ranking Based On Selection: 6
Vesselin Blagoev
Metrics
H-Index
i10-Index
Citation Counts
9
8
498
Marketing
Management
Cross-Cultural Studies
Leadership
* Total H Index Rankings
Rankings
Ranking Based On Selection: 7
Ердоан Хаджиев
Metrics
H-Index
i10-Index
Citation Counts
9
8
275
безопасност
мениджмънт и маркетинг в транспорта
* Total H Index Rankings
Rankings
Ranking Based On Selection: 8
Vyara Kyurova
Metrics
H-Index
i10-Index
Citation Counts
8
7
261
маркетинг
предприемачество
статистика
* Total H Index Rankings
Rankings
Ranking Based On Selection: 9
Bistra Vassileva
Metrics
H-Index
i10-Index
Citation Counts
7
6
334
Marketing Communications
Marketing Research
International Marketing
Digital Marketing
Global Branding
* Total H Index Rankings
Rankings
Ranking Based On Selection: 10
Antoaneta Tsvetkova
Metrics
H-Index
i10-Index
Citation Counts
7
5
134
Health Economics
HTA
Pharmacoeconomics
Pharmaceutical Marketing

Maximize your institution's potential with our 360° Institutional Analysis Subscription and Institutional Exclusive Package, offering comprehensive insights and strategic advantages.

* Total H Index Rankings
Rankings
Ranking Based On Selection: 11
маркетинг
оценка на дейността на фирмата
стратегии
* Total H Index Rankings
Rankings
Ranking Based On Selection: 12
Mihail Draganov
Metrics
H-Index
i10-Index
Citation Counts
6
5
152
Marketing
marketing research
Smart city
Artificial Intelligence
* Total H Index Rankings
Rankings
Ranking Based On Selection: 13
Blagovesta Koyundzhiyska-Davidkova
Metrics
H-Index
i10-Index
Citation Counts
6
3
177
Family business Family entrepreneurship Management and Marketing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 14
Dinka Zlateva
Metrics
H-Index
i10-Index
Citation Counts
6
3
95
Marketing
Advertising
Digital Marketing
Digital Advertising
Social Media Marketing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 15
Vladimir Zhechev
Metrics
H-Index
i10-Index
Citation Counts
6
5
463
* Total H Index Rankings
Rankings
Ranking Based On Selection: 16
Milanka Slavova
Metrics
H-Index
i10-Index
Citation Counts
6
5
294
Research Policy
Innovation Management
Digital Marketing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 17
Lyubomir Lyubenov
Metrics
H-Index
i10-Index
Citation Counts
6
2
136
* Total H Index Rankings
Rankings
Ranking Based On Selection: 18
библиотечен мениджмънт
маркетинг
законодателство
българско възраждане
* Total H Index Rankings
Rankings
Ranking Based On Selection: 19
Невяна Кръстева
Metrics
H-Index
i10-Index
Citation Counts
6
1
90
* Total H Index Rankings
Rankings
Ranking Based On Selection: 20
Boyan Durankev
Metrics
H-Index
i10-Index
Citation Counts
6
2
81
Global Development
Globalization
Global issues and solutions
Marketing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 21
Лина Анастасова
Metrics
H-Index
i10-Index
Citation Counts
6
3
94
маркетинг
маркетингови изследвания
маркетинг в туризма и услугите
маркетинг на взаимовръзките
* Total H Index Rankings
Rankings
Ranking Based On Selection: 22
Maria Kehayova-Stoycheva
Metrics
H-Index
i10-Index
Citation Counts
5
4
303
consumer behavior
marketing research
marketing
sustainability marketing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 23
Teofana Dimitrova
Metrics
H-Index
i10-Index
Citation Counts
5
4
173
marketing
marketing management
brand management
* Total H Index Rankings
Rankings
Ranking Based On Selection: 24
Nikola Vangelov
Metrics
H-Index
i10-Index
Citation Counts
5
2
62
advertising
marketing
marketing communications
semiotics
* Total H Index Rankings
Rankings
Ranking Based On Selection: 25
маркетинг
реклама
бранд мениджмънт
позициониране
визуален
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