World Scientist and University Rankings 2025
Canada Business & Management 311 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Metrics
H-Index
i10 Index
Citation Counts
86
217
35,798
* Total H IndexRankings
Ranking Based On Selection: 2
marketing
management information systems
marketing strategy
brands
Metrics
H-Index
i10 Index
Citation Counts
84
301
36,270
* Total H IndexRankings
Ranking Based On Selection: 3
Consumer Behavior
Creativity
Social Influence
Innovation
Metrics
H-Index
i10 Index
Citation Counts
68
102
20,168
* Total H IndexRankings
Ranking Based On Selection: 4
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
Metrics
H-Index
i10 Index
Citation Counts
67
160
19,016
* Total H IndexRankings
Ranking Based On Selection: 5
marketing research
communication
retailing
store atmospherics
Metrics
H-Index
i10 Index
Citation Counts
66
134
19,308
* Total H IndexRankings
Ranking Based On Selection: 6
Decision making
Consumer Behavior
Social psychology
Metrics
H-Index
i10 Index
Citation Counts
61
83
36,691
* Total H IndexRankings
Ranking Based On Selection: 7
new product innovation
new product portfolio
global new product development
Metrics
H-Index
i10 Index
Citation Counts
55
67
31,486
* Total H IndexRankings
Ranking Based On Selection: 8
Dynamic Games
cooperation
environmental economics
quantitative marketing
Differential Games
Metrics
H-Index
i10 Index
Citation Counts
49
172
10,972
* Total H IndexRankings
Ranking Based On Selection: 9
Marketing
Country image
Sponsorship
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
49
99
12,004
* Total H IndexRankings
Ranking Based On Selection: 10
marketing and international business
Metrics
H-Index
i10 Index
Citation Counts
48
85
14,373
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* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Psychology
social psychology
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
45
54
15,941
* Total H IndexRankings
Ranking Based On Selection: 12
nonprofit management
nonprofit marketing
philanthropy
nonprofit brand
volunteerism
Metrics
H-Index
i10 Index
Citation Counts
45
81
6,860
* Total H IndexRankings
Ranking Based On Selection: 13
Marketing
International Business
Entrepreneurship
Networks
Metrics
H-Index
i10 Index
Citation Counts
44
63
24,424
* Total H IndexRankings
Ranking Based On Selection: 14
consumer behavior - decision making - psychology - marketing - information systems
Metrics
H-Index
i10 Index
Citation Counts
39
60
9,942
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing
Advertising
Tobacco Control
Metrics
H-Index
i10 Index
Citation Counts
39
67
9,684
* Total H IndexRankings
Ranking Based On Selection: 16
Marketing
Consumer Behavior
Culture
Cross-Culture
Identity
Metrics
H-Index
i10 Index
Citation Counts
38
55
8,427
* Total H IndexRankings
Ranking Based On Selection: 17
digital marketing
consumer behavior
marketing
consumer neuroscience
Metrics
H-Index
i10 Index
Citation Counts
37
112
8,730
* Total H IndexRankings
Ranking Based On Selection: 18
collaborative economy
product lifetimes
responsible marketing
pro-environmental behavior
Metrics
H-Index
i10 Index
Citation Counts
36
83
5,093
* Total H IndexRankings
Ranking Based On Selection: 19
consumer psychology
consumer behavior
evolutionary psychology
decision making
marketing
Metrics
H-Index
i10 Index
Citation Counts
36
58
5,161
* Total H IndexRankings
Ranking Based On Selection: 20
Luxury brand management
Asian studies
Aesthetic consumption
Anthropology
Metrics
H-Index
i10 Index
Citation Counts
36
57
6,605
* Total H IndexRankings
Ranking Based On Selection: 21
marketing
Metrics
H-Index
i10 Index
Citation Counts
35
47
11,536
* Total H IndexRankings
Ranking Based On Selection: 22
Consumer Choice and Models
Innovation Diffusion
Metrics
H-Index
i10 Index
Citation Counts
35
53
6,159
* Total H IndexRankings
Ranking Based On Selection: 23
marketing
Metrics
H-Index
i10 Index
Citation Counts
34
47
24,756
* Total H IndexRankings
Ranking Based On Selection: 24
cultural theories of marketing
sociology of consumption
Metrics
H-Index
i10 Index
Citation Counts
33
44
6,230
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing
Metrics
H-Index
i10 Index
Citation Counts
33
58
7,575
Michel Laroche
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
86
217
35,798
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Leyland Pitt
Simon Fraser University
Burnaby, Canada
Metrics
H-Index
i10-Index
Citation Counts
84
301
36,270
marketing
management information systems
marketing strategy
brands
Darren Dahl
University of British Columbia
Vancouver, Canada
Metrics
H-Index
i10-Index
Citation Counts
68
102
20,168
Consumer Behavior
Creativity
Social Influence
Innovation
Laurette Dubé
McGill University
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
67
160
19,016
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
Jean Charles William Chebat
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
66
134
19,308
marketing research
communication
retailing
store atmospherics
Dale Wesley Griffin
University of British Columbia
Vancouver, Canada
Metrics
H-Index
i10-Index
Citation Counts
61
83
36,691
Decision making
Consumer Behavior
Social psychology
Elko Kleinschmidt
McMaster University
Hamilton, Canada
Metrics
H-Index
i10-Index
Citation Counts
55
67
31,486
new product innovation
new product portfolio
global new product development
G Zaccour
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
49
172
10,972
Dynamic Games
cooperation
environmental economics
quantitative marketing
Differential Games
Alain D Astous
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
49
99
12,004
Marketing
Country image
Sponsorship
Consumer Behavior
Nicolas Papadopoulos
Carleton University
Ottawa, Canada
Metrics
H-Index
i10-Index
Citation Counts
48
85
14,373
marketing and international business
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Katherine White
University of British Columbia
Vancouver, Canada
Metrics
H-Index
i10-Index
Citation Counts
45
54
15,941
Marketing
Psychology
social psychology
consumer behavior
Walter Wymer
University of Lethbridge
Lethbridge, Canada
Metrics
H-Index
i10-Index
Citation Counts
45
81
6,860
nonprofit management
nonprofit marketing
philanthropy
nonprofit brand
volunteerism
Nicole E Coviello
Wilfrid Laurier University
Waterloo, Canada
Metrics
H-Index
i10-Index
Citation Counts
44
63
24,424
Marketing
International Business
Entrepreneurship
Networks
Gerald HäUbl
University of Alberta
Edmonton, Canada
Metrics
H-Index
i10-Index
Citation Counts
39
60
9,942
consumer behavior - decision making - psychology - marketing - information systems
Richard W Pollay
University of British Columbia
Vancouver, Canada
Metrics
H-Index
i10-Index
Citation Counts
39
67
9,684
Marketing
Advertising
Tobacco Control
Mark Cleveland
Western University Canada
London, Canada
Metrics
H-Index
i10-Index
Citation Counts
38
55
8,427
Marketing
Consumer Behavior
Culture
Cross-Culture
Identity
Sylvain Senecal
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
37
112
8,730
digital marketing
consumer behavior
marketing
consumer neuroscience
Myriam Ertz
Université du Québec Chicoutimi
Chicoutimi, Canada
Metrics
H-Index
i10-Index
Citation Counts
36
83
5,093
collaborative economy
product lifetimes
responsible marketing
pro-environmental behavior
Gad Saad
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
36
58
5,161
consumer psychology
consumer behavior
evolutionary psychology
decision making
marketing
Annamma Joy
University of British Columbia
Vancouver, Canada
Metrics
H-Index
i10-Index
Citation Counts
36
57
6,605
Luxury brand management
Asian studies
Aesthetic consumption
Anthropology
Riadh Ladhari
Université Laval
Québec, Canada
Metrics
H-Index
i10-Index
Citation Counts
35
47
11,536
Towhidul Islam
University of Guelph
Guelph, Canada
Metrics
H-Index
i10-Index
Citation Counts
35
53
6,159
Consumer Choice and Models
Innovation Diffusion
Judith Lynne Zaichkowsky
Simon Fraser University
Burnaby, Canada
Metrics
H-Index
i10-Index
Citation Counts
34
47
24,756
cultural theories of marketing
sociology of consumption
Adam Finn
University of Alberta
Edmonton, Canada
Metrics
H-Index
i10-Index
Citation Counts
33
58
7,575