The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 30, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metrics
H-Index
i10 Index
Citation Counts
81
311
24,771
* Total H IndexRankings
Ranking Based On Selection: 2
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Metrics
H-Index
i10 Index
Citation Counts
64
106
23,490
* Total H IndexRankings
Ranking Based On Selection: 3
innovation
entrepreneurship
marketing
Metrics
H-Index
i10 Index
Citation Counts
37
66
7,481
* Total H IndexRankings
Ranking Based On Selection: 4
Internal Marketing
Corporate Social Responsibility
Branding
Integrated Marketing Communications
Metrics
H-Index
i10 Index
Citation Counts
28
42
4,043
* Total H IndexRankings
Ranking Based On Selection: 5
service operations
Metrics
H-Index
i10 Index
Citation Counts
23
26
2,837
* Total H IndexRankings
Ranking Based On Selection: 6
Advertising
Consumer Behavior
Gender Advertising
Organic Food Marketing
Political Marketing
Metrics
H-Index
i10 Index
Citation Counts
22
35
4,169
* Total H IndexRankings
Ranking Based On Selection: 7
Marketing
Integrated Marketing Communications
Consumer Behavior
Public Relations
Metrics
H-Index
i10 Index
Citation Counts
20
25
1,442
* Total H IndexRankings
Ranking Based On Selection: 8
International Marketing
Metrics
H-Index
i10 Index
Citation Counts
19
21
4,409
* Total H IndexRankings
Ranking Based On Selection: 9
Marketing
Metrics
H-Index
i10 Index
Citation Counts
17
19
1,709
* Total H IndexRankings
Ranking Based On Selection: 10
Marketing and production interface
product positioning methods
multistage production systems
Metrics
H-Index
i10 Index
Citation Counts
13
16
798
* Total H IndexRankings
Ranking Based On Selection: 11
Chartering
Shipping Marketing
Metrics
H-Index
i10 Index
Citation Counts
11
13
573
* Total H IndexRankings
Ranking Based On Selection: 12
CSR
ESG
customer experience
consumer behavior
tourism management
Metrics
H-Index
i10 Index
Citation Counts
11
13
447
* Total H IndexRankings
Ranking Based On Selection: 13
Marketing
entrepreneurship
consumption
ethics
wellbeing
Metrics
H-Index
i10 Index
Citation Counts
7
7
455
* Total H IndexRankings
Ranking Based On Selection: 14
Customer relationship management
Customer experience
Customer engagement
Customer Value Creation & Co-creation
Brand Equity
Metrics
H-Index
i10 Index
Citation Counts
6
5
142
* Total H IndexRankings
Ranking Based On Selection: 15
consumption
gender
identity
media
popular culture
Metrics
H-Index
i10 Index
Citation Counts
6
5
125
* Total H IndexRankings
Ranking Based On Selection: 16
Consumer behavior
Identity
Heritage Consumption
Metrics
H-Index
i10 Index
Citation Counts
6
4
316
* Total H IndexRankings
Ranking Based On Selection: 17
Marketing
social media marketing
digital marketing
Metrics
H-Index
i10 Index
Citation Counts
5
2
68
* Total H IndexRankings
Ranking Based On Selection: 18
Sponsorship
Sport Marketing
Sport Governance
Metrics
H-Index
i10 Index
Citation Counts
4
2
105
* Total H IndexRankings
Ranking Based On Selection: 19
Service Science
Information Systems
Strategy
Marketing
Mobility Services
Metrics
H-Index
i10 Index
Citation Counts
3
2
374
* Total H IndexRankings
Ranking Based On Selection: 20
Marketing
Metrics
H-Index
i10 Index
Citation Counts
3
0
14
* Total H IndexRankings
Ranking Based On Selection: 21
Marketing
Marketing Communications
Metrics
H-Index
i10 Index
Citation Counts
2
1
45
* Total H IndexRankings
Ranking Based On Selection: 22
word-of-mouth
digital marketing
natural language processing
movie trailers
box office
Metrics
H-Index
i10 Index
Citation Counts
2
1
31
* Total H IndexRankings
Ranking Based On Selection: 23
marketing
internal marketing
organizational behavior
advertising
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
2
0
12
* Total H IndexRankings
Ranking Based On Selection: 24
HRM
Organizational behavior
Management
Metrics
H-Index
i10 Index
Citation Counts
2
0
12
Demetris Vrontis
University of Nicosia
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
81
311
24,771
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Leonidas C Leonidou
University of Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
64
106
23,490
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Michael Christofi
Cyprus University of Technology
Limassol, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
37
66
7,481
innovation
entrepreneurship
marketing
Ioanna Papasolomou
University of Nicosia
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
28
42
4,043
Internal Marketing
Corporate Social Responsibility
Branding
Integrated Marketing Communications
Andreas Soteriou
University of Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
23
26
2,837
Yorgos Zotos
Cyprus University of Technology
Limassol, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
22
35
4,169
Advertising
Consumer Behavior
Gender Advertising
Organic Food Marketing
Political Marketing
George Panigyrakis
Cyprus University of Technology
Limassol, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
20
25
1,442
Marketing
Integrated Marketing Communications
Consumer Behavior
Public Relations
Marios Theodosiou
University of Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
19
21
4,409
Yioula Melanthiou
Cyprus University of Technology
Limassol, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
17
19
1,709
Hadjinicola George
University of Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
13
16
798
Marketing and production interface
product positioning methods
multistage production systems
Evi Plomaritou
Frederick University
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
11
13
573
Alexander Pakhalov
University of Nicosia
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
11
13
447
CSR
ESG
customer experience
consumer behavior
tourism management
Sofia Daskou
Neapolis University of Pafos
Paphos, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
7
7
455
Marketing
entrepreneurship
consumption
ethics
wellbeing
Myria Ioannou
European University Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
6
5
142
Customer relationship management
Customer experience
Customer engagement
Customer Value Creation & Co-creation
Brand Equity
Christiana Tsaousi
Cyprus University of Technology
Limassol, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
6
5
125
consumption
gender
identity
media
popular culture
Dino Domic
European University Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
6
4
316
Consumer behavior
Identity
Heritage Consumption
Lycourgos Hadjiphanis
European University Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
5
2
68
Marketing
social media marketing
digital marketing
Mary Charalambous-Papamiltiades
European University Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
4
2
105
Sponsorship
Sport Marketing
Sport Governance
Georgia D Katsifaraki
University of Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
3
2
374
Service Science
Information Systems
Strategy
Marketing
Mobility Services
Marilia Kountouridou
European University Cyprus
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
3
0
14
Athanasia Tziortzi
Frederick University
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
2
1
45
word-of-mouth
digital marketing
natural language processing
movie trailers
box office
Evdoxia Kyriacou
Cyprus University of Technology
Limassol, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
2
0
12
marketing
internal marketing
organizational behavior
advertising
consumer behavior
Syed Rahat Ali
Cyprus Institute of Marketing
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
2
0
12
HRM
Organizational behavior
Management