World Scientist and University Rankings 2025
Germany Business & Management / Marketing 276 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 30, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
103
190
271,591
* Total H IndexRankings
Ranking Based On Selection: 2
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Metrics
H-Index
i10 Index
Citation Counts
60
183
15,272
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing Communication
Marketing
Meta-Analysis
Metrics
H-Index
i10 Index
Citation Counts
59
109
13,389
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing
social media
digitalization
entertainment industries
metaverse
Metrics
H-Index
i10 Index
Citation Counts
58
109
40,942
* Total H IndexRankings
Ranking Based On Selection: 5
Marketing
Brand Management
Consumer Behaviour
Communication Research
Metrics
H-Index
i10 Index
Citation Counts
53
183
15,242
* Total H IndexRankings
Ranking Based On Selection: 6
Consumer Research
Food Economics
Metrics
H-Index
i10 Index
Citation Counts
47
100
8,433
* Total H IndexRankings
Ranking Based On Selection: 7
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
Metrics
H-Index
i10 Index
Citation Counts
46
67
17,339
* Total H IndexRankings
Ranking Based On Selection: 8
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
Metrics
H-Index
i10 Index
Citation Counts
46
74
29,243
* Total H IndexRankings
Ranking Based On Selection: 9
Customer management
channel management
sales management
Metrics
H-Index
i10 Index
Citation Counts
46
100
17,089
* Total H IndexRankings
Ranking Based On Selection: 10
Marketing
Sales Management
New Products
Metrics
H-Index
i10 Index
Citation Counts
46
119
8,633
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* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
Metrics
H-Index
i10 Index
Citation Counts
45
96
9,184
* Total H IndexRankings
Ranking Based On Selection: 12
Marketing
Branding
Digital Social Media
Metrics
H-Index
i10 Index
Citation Counts
44
81
8,279
* Total H IndexRankings
Ranking Based On Selection: 13
International Marketing
Consumer Psychology
Ethical Consumption
Sustainable Consumption
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
43
87
6,421
* Total H IndexRankings
Ranking Based On Selection: 14
Customer management
key account management
pricing
digitalisation
sustainability
Metrics
H-Index
i10 Index
Citation Counts
42
87
7,122
* Total H IndexRankings
Ranking Based On Selection: 15
Service Marketing
Corporate Social Responsibility
Sustainability
AI in Marketing
Metrics
H-Index
i10 Index
Citation Counts
41
73
8,245
* Total H IndexRankings
Ranking Based On Selection: 16
Marketing
Services
Brand Management
Customer Management
Service Marketing
Metrics
H-Index
i10 Index
Citation Counts
40
86
6,270
* Total H IndexRankings
Ranking Based On Selection: 17
Consumer Behaviour in Sport and Tourism
Sport Management
Sport Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
67
6,052
* Total H IndexRankings
Ranking Based On Selection: 18
Marketing
Consumer research
Metrics
H-Index
i10 Index
Citation Counts
38
91
6,363
* Total H IndexRankings
Ranking Based On Selection: 19
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
Metrics
H-Index
i10 Index
Citation Counts
38
77
6,442
* Total H IndexRankings
Ranking Based On Selection: 20
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
Metrics
H-Index
i10 Index
Citation Counts
37
87
6,040
* Total H IndexRankings
Ranking Based On Selection: 21
Metrics
H-Index
i10 Index
Citation Counts
36
100
3,837
* Total H IndexRankings
Ranking Based On Selection: 22
Metrics
H-Index
i10 Index
Citation Counts
35
74
7,347
* Total H IndexRankings
Ranking Based On Selection: 23
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
33
59
29,331
* Total H IndexRankings
Ranking Based On Selection: 24
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
Metrics
H-Index
i10 Index
Citation Counts
33
59
7,881
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing Management
Sustainabiltity Marketing
Branding
Crossmedia
E-Commerce
Metrics
H-Index
i10 Index
Citation Counts
32
79
13,920
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Metrics
H-Index
i10-Index
Citation Counts
103
190
271,591
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Klaus Peter Wiedmann
Universität Hannover
Hannover, Germany
Metrics
H-Index
i10-Index
Citation Counts
60
183
15,272
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Martin Eisend
Metrics
H-Index
i10-Index
Citation Counts
59
109
13,389
Marketing Communication
Marketing
Meta-Analysis
Thorsten Hennig Thurau
Universität Münster
Münster, Germany
Metrics
H-Index
i10-Index
Citation Counts
58
109
40,942
Marketing
social media
digitalization
entertainment industries
metaverse
Franz Rudolf Esch
European Business School Schloss Reichartshausen
Oestrich-Winkel, Germany
Metrics
H-Index
i10-Index
Citation Counts
53
183
15,242
Marketing
Brand Management
Consumer Behaviour
Communication Research
Jutta Roosen
Metrics
H-Index
i10-Index
Citation Counts
47
100
8,433
Philipp A Rauschnabel|Philipp Rauschnabel
Universität der Bundeswehr München
Neubiberg, Germany
Metrics
H-Index
i10-Index
Citation Counts
46
67
17,339
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
Werner J Reinartz
Universität zu Köln
Köln, Germany
Metrics
H-Index
i10-Index
Citation Counts
46
74
29,243
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
Manfred Krafft
Universität Münster
Münster, Germany
Metrics
H-Index
i10-Index
Citation Counts
46
100
17,089
Customer management
channel management
sales management
Soenke Albers
Kühne Logistics University
Hamburg, Germany
Metrics
H-Index
i10-Index
Citation Counts
46
119
8,633
Marketing
Sales Management
New Products
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Martin Spann
Metrics
H-Index
i10-Index
Citation Counts
45
96
9,184
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
Henrik Sattler
Universität Hamburg
Hamburg, Germany
Metrics
H-Index
i10-Index
Citation Counts
44
81
8,279
Marketing
Branding
Digital Social Media
Stefan Hoffmann
Metrics
H-Index
i10-Index
Citation Counts
43
87
6,421
International Marketing
Consumer Psychology
Ethical Consumption
Sustainable Consumption
Digital Marketing
Björn Sven Ivens
Metrics
H-Index
i10-Index
Citation Counts
42
87
7,122
Customer management
key account management
pricing
digitalisation
sustainability
Maik Hammerschmidt
Georg-August-Universität Göttingen
Göttingen, Germany
Metrics
H-Index
i10-Index
Citation Counts
41
73
8,245
Service Marketing
Corporate Social Responsibility
Sustainability
AI in Marketing
Anton Meyer
Metrics
H-Index
i10-Index
Citation Counts
40
86
6,270
Marketing
Services
Brand Management
Customer Management
Service Marketing
Kirstin Hallmann
Metrics
H-Index
i10-Index
Citation Counts
38
67
6,052
Consumer Behaviour in Sport and Tourism
Sport Management
Sport Marketing
Klaus Menrad
Hochschule Weihenstephan-Triersdorf
Freising, Germany
Metrics
H-Index
i10-Index
Citation Counts
38
91
6,363
Daniel Baier
Universität Bayreuth
Bayreuth, Germany
Metrics
H-Index
i10-Index
Citation Counts
38
77
6,442
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
Herbert Woratschek
Universität Bayreuth
Bayreuth, Germany
Metrics
H-Index
i10-Index
Citation Counts
37
87
6,040
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
Michel Clement
Universität Hamburg
Hamburg, Germany
Metrics
H-Index
i10-Index
Citation Counts
36
100
3,837
Hanna Schramm Klein
Universität Siegen
Siegen, Germany
Metrics
H-Index
i10-Index
Citation Counts
35
74
7,347
Marc Oliver Opresnik
Technische Hochschule Lübeck
Lübeck, Germany
Metrics
H-Index
i10-Index
Citation Counts
33
59
29,331
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
Martin Fassnacht
Metrics
H-Index
i10-Index
Citation Counts
33
59
7,881
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
Manfred Kirchgeorg
Metrics
H-Index
i10-Index
Citation Counts
32
79
13,920
Marketing Management
Sustainabiltity Marketing
Branding
Crossmedia
E-Commerce