University, Subject, Country, Region, World
France 419 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 04, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.057) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation Counts
69
202
27,533
* Total H IndexRankings
Ranking Based On Selection: 2
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Metrics
H-Index
i10 Index
Citation Counts
66
174
17,567
* Total H IndexRankings
Ranking Based On Selection: 3
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
52
82
16,630
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing
Metrics
H-Index
i10 Index
Citation Counts
48
62
37,094
* Total H IndexRankings
Ranking Based On Selection: 5
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
40
57
9,817
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Innovation
Diffusion
Strategy
Metrics
H-Index
i10 Index
Citation Counts
40
65
23,913
* Total H IndexRankings
Ranking Based On Selection: 7
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sales
Metrics
H-Index
i10 Index
Citation Counts
36
49
17,112
* Total H IndexRankings
Ranking Based On Selection: 8
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economics
Metrics
H-Index
i10 Index
Citation Counts
36
48
8,356
* Total H IndexRankings
Ranking Based On Selection: 9
marketing
consumer behavior
nudging
food
packaging
Metrics
H-Index
i10 Index
Citation Counts
35
54
13,632
* Total H IndexRankings
Ranking Based On Selection: 10
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Research
Metrics
H-Index
i10 Index
Citation Counts
32
47
3,588
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* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Metrics
H-Index
i10 Index
Citation Counts
31
53
3,605
* Total H IndexRankings
Ranking Based On Selection: 12
Consumer behavior
retailing
atmospherics
Metrics
H-Index
i10 Index
Citation Counts
30
45
2,657
* Total H IndexRankings
Ranking Based On Selection: 13
marketing
Metrics
H-Index
i10 Index
Citation Counts
30
60
4,524
* Total H IndexRankings
Ranking Based On Selection: 14
open innovation
brand as social phenomena
strategic marketing
Metrics
H-Index
i10 Index
Citation Counts
29
47
5,589
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing
Metrics
H-Index
i10 Index
Citation Counts
29
58
4,356
* Total H IndexRankings
Ranking Based On Selection: 16
Consumer Psychology
Wine Marketing
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
28
40
2,515
* Total H IndexRankings
Ranking Based On Selection: 17
Marketing
Consumer behavior
Social Marketing
Retailing
Metrics
H-Index
i10 Index
Citation Counts
28
43
2,650
* Total H IndexRankings
Ranking Based On Selection: 18
Marketing
Economics
Metrics
H-Index
i10 Index
Citation Counts
28
40
18,002
* Total H IndexRankings
Ranking Based On Selection: 19
Marketing
tourism management
hospitality
revenue management
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
28
32
2,400
* Total H IndexRankings
Ranking Based On Selection: 20
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modelling
Metrics
H-Index
i10 Index
Citation Counts
28
56
4,601
* Total H IndexRankings
Ranking Based On Selection: 21
Metrics
H-Index
i10 Index
Citation Counts
28
45
2,489
* Total H IndexRankings
Ranking Based On Selection: 22
big data
data science
fake news
digital commons
Metrics
H-Index
i10 Index
Citation Counts
28
42
9,604
* Total H IndexRankings
Ranking Based On Selection: 23
Branding
Values
Past
Meaning
Art
Metrics
H-Index
i10 Index
Citation Counts
26
40
2,359
* Total H IndexRankings
Ranking Based On Selection: 24
consumer product goods
Metrics
H-Index
i10 Index
Citation Counts
26
36
4,270
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing
Comportement du consommateur
Distribution
Analyse de données
Metrics
H-Index
i10 Index
Citation Counts
25
44
2,937
bernard cova
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
69
202
27,533
Philip Kitchen
Metrics
H-Index
i10-Index
Citation Counts
66
174
17,567
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Raffaele Filieri
Metrics
H-Index
i10-Index
Citation Counts
52
82
16,630
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Erin Anderson
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
48
62
37,094
Amitava Chattopadhyay
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
40
57
9,817
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainability
Hubert Gatignon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
40
65
23,913
Marketing
Innovation
Diffusion
Strategy
Wolfgang Ulaga
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
36
49
17,112
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sales
Ziv Carmon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
36
48
8,356
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economics
Pierre Chandon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
35
54
13,632
marketing
consumer behavior
nudging
food
packaging
Robert Mai
Grenoble École de Management
Grenoble, France
Metrics
H-Index
i10-Index
Citation Counts
32
47
3,588
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Research
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Boris Bartikowski
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
31
53
3,605
Renaud Lunardo
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
30
45
2,657
Consumer behavior
retailing
atmospherics
Marc Filser
Université de Bourgogne
Dijon, France
Metrics
H-Index
i10-Index
Citation Counts
30
60
4,524
Hans Muhlbacher
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10-Index
Citation Counts
29
47
5,589
open innovation
brand as social phenomena
strategic marketing
Frank Jacob
ESCP Business School
Paris, France
Metrics
H-Index
i10-Index
Citation Counts
29
58
4,356
Nathalie Spielmann
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10-Index
Citation Counts
28
40
2,515
Consumer Psychology
Wine Marketing
Sustainability
Adilson Borges
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10-Index
Citation Counts
28
43
2,650
Marketing
Consumer behavior
Social Marketing
Retailing
V Padmanabhan
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
28
40
18,002
Legohérel|Patrick Legohérel
Université d'Angers
Angers, France
Metrics
H-Index
i10-Index
Citation Counts
28
32
2,400
Marketing
tourism management
hospitality
revenue management
consumer behavior
Jean Louis Chandon
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10-Index
Citation Counts
28
56
4,601
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modelling
Nil Özçaglar Toulouse
Université de Lille
Lille, France
Metrics
H-Index
i10-Index
Citation Counts
28
45
2,489
François Bancilhon
Institut National de Recherche en Informatique et Automatique
Le Chesnay-Rocquencourt, France
Metrics
H-Index
i10-Index
Citation Counts
28
42
9,604
big data
data science
fake news
digital commons
Géraldine Michel
Metrics
H-Index
i10-Index
Citation Counts
26
40
2,359
Cindy Lombart
Metrics
H-Index
i10-Index
Citation Counts
25
44
2,937
Marketing
Comportement du consommateur
Distribution
Analyse de données