Subject Rankings
United Kingdom Business & Management / Marketing Subject Rankings 2025
AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 24, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation Counts
102
257
52,339
* Total H IndexRankings
Ranking Based On Selection
:2
Supply Chain Management
Metrics
H-Index
i10 Index
Citation Counts
82
169
67,821
* Total H IndexRankings
Ranking Based On Selection
:3
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
79
129
28,570
* Total H IndexRankings
Ranking Based On Selection
:4
Corporate Identity
Branding
Marketing
Metrics
H-Index
i10 Index
Citation Counts
70
168
19,127
* Total H IndexRankings
Ranking Based On Selection
:5
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Metrics
H-Index
i10 Index
Citation Counts
65
146
25,519
* Total H IndexRankings
Ranking Based On Selection
:6
Marketing & International Management
Metrics
H-Index
i10 Index
Citation Counts
65
104
23,772
* Total H IndexRankings
Ranking Based On Selection
:7
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Metrics
H-Index
i10 Index
Citation Counts
63
132
28,385
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing
Branding
Technology and Innovation Management.
Metrics
H-Index
i10 Index
Citation Counts
61
139
12,162
* Total H IndexRankings
Ranking Based On Selection
:9
marketing
neuroscience
futurecast
Metrics
H-Index
i10 Index
Citation Counts
61
166
18,171
* Total H IndexRankings
Ranking Based On Selection
:10
sustainability marketing in tourism and hospitality
Metrics
H-Index
i10 Index
Citation Counts
60
118
15,502
* Total H IndexRankings
Ranking Based On Selection
:11
Metrics
H-Index
i10 Index
Citation Counts
60
101
17,234
* Total H IndexRankings
Ranking Based On Selection
:12
Marketing
Nonprofit organisations.
Metrics
H-Index
i10 Index
Citation Counts
59
143
15,079
* Total H IndexRankings
Ranking Based On Selection
:13
services marketing
financial services
higher education
consumer behaviour
economics
Metrics
H-Index
i10 Index
Citation Counts
59
124
15,967
* Total H IndexRankings
Ranking Based On Selection
:14
forecasting
behavioural OR
practice
Metrics
H-Index
i10 Index
Citation Counts
58
108
12,685
* Total H IndexRankings
Ranking Based On Selection
:15
Applied Social & Environmental Psychology
Health Psychology
Sustainable Tourism
Place Attachment
Pro-environmental behavior
Metrics
H-Index
i10 Index
Citation Counts
57
109
14,561
* Total H IndexRankings
Ranking Based On Selection
:16
Marketing
Metrics
H-Index
i10 Index
Citation Counts
57
123
11,398
* Total H IndexRankings
Ranking Based On Selection
:17
Marketing
Consumer Behaviour
Responsible Business
Metrics
H-Index
i10 Index
Citation Counts
57
98
11,397
* Total H IndexRankings
Ranking Based On Selection
:18
Marketing
Services Marketing
Entrepreneurship
Small Business
Qualitative research
Metrics
H-Index
i10 Index
Citation Counts
56
93
15,948
* Total H IndexRankings
Ranking Based On Selection
:19
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
53
109
12,264
* Total H IndexRankings
Ranking Based On Selection
:20
Branding
Metrics
H-Index
i10 Index
Citation Counts
52
90
16,418
* Total H IndexRankings
Ranking Based On Selection
:21
Retail Marketing
Relationship Marketing
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
51
92
13,102
* Total H IndexRankings
Ranking Based On Selection
:22
Marketing and Branding
Metrics
H-Index
i10 Index
Citation Counts
49
119
10,513
* Total H IndexRankings
Ranking Based On Selection
:23
Digital marketing
Analytics & AI
Digital health
Metrics
H-Index
i10 Index
Citation Counts
49
72
13,262
* Total H IndexRankings
Ranking Based On Selection
:24
Biodiversity Conservation
Behaviour change
Impact Evaluation
Conservation Marketing
Social Marketing
Metrics
H-Index
i10 Index
Citation Counts
47
101
8,689
* Total H IndexRankings
Ranking Based On Selection
:25
tourism
travel
marketing
sociology
Metrics
H-Index
i10 Index
Citation Counts
47
91
9,953
Ko De Ruyter
King's College London
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
102
257
52,339
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
82
169
67,821
Lloyd C. Harris
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
79
129
28,570
TC Melewar
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
70
168
19,127
Corporate Identity
Branding
Marketing
Stuart J Barnes
King's College London
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
65
146
25,519
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Constantine S Katsikeas
Metrics
H-Index
i10-Index
Citation Counts
65
104
23,772
Marketing & International Management
John Mt Balmer
Brunel University
Uxbridge, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
63
132
28,385
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Bang Nguyen
Metrics
H-Index
i10-Index
Citation Counts
61
139
12,162
Marketing
Branding
Technology and Innovation Management.
Luiz Moutinho
University of Suffolk
Ipswich, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
61
166
18,171
Xavier Font
University of Surrey
Guildford, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
60
118
15,502
sustainability marketing in tourism and hospitality
Michael Beverland
University of Sussex
Brighton, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
60
101
17,234
Roger Bennett
Kingston University London
Kingston upon Thames, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
59
143
15,079
Christine Ennew
University of Warwick
Coventry, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
59
124
15,967
services marketing
financial services
higher education
consumer behaviour
economics
Robert Fildes
Lancaster University
Lancaster, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
58
108
12,685
Haywantee Ramkissoon
Metrics
H-Index
i10-Index
Citation Counts
57
109
14,561
Applied Social & Environmental Psychology
Health Psychology
Sustainable Tourism
Place Attachment
Pro-environmental behavior
Peter Naudé
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
57
123
11,398
Isabelle Szmigin
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
57
98
11,397
Marketing
Consumer Behaviour
Responsible Business
Audrey Gilmore
University of Ulster
Coleraine, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
56
93
15,948
Marketing
Services Marketing
Entrepreneurship
Small Business
Qualitative research
Charles Dennis
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
53
109
12,264
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Yuksel Ekinci
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
52
90
16,418
Heiner Evanschitzky
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
51
92
13,102
Retail Marketing
Relationship Marketing
Research Methods
Pantea Foroudi
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
49
119
10,513
Yichuan Wang
University of Sheffield
Sheffield, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
49
72
13,262
Digital marketing
Analytics & AI
Digital health
Diogo Veríssimo
University of Oxford
Oxford, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
47
101
8,689
Biodiversity Conservation
Behaviour change
Impact Evaluation
Conservation Marketing
Social Marketing
Scott McCabe
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
47
91
9,953