World Scientist and University Rankings 2025
Israel Business & Management / Marketing 37 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
marketing
Metrics
H-Index
i10 Index
Citation Counts
66
123
14,964
* Total H IndexRankings
Ranking Based On Selection: 2
Social Networks
Marketing
Social Media
Innovation adoption
Creativity
Metrics
H-Index
i10 Index
Citation Counts
41
69
13,062
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
57
9,541
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing
Branding
Management
Metrics
H-Index
i10 Index
Citation Counts
33
63
4,170
* Total H IndexRankings
Ranking Based On Selection: 5
International Marketing
Place Branding
Business Ethics
Metrics
H-Index
i10 Index
Citation Counts
33
56
5,715
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Word of mouth
Diffusion of Innovations
Customer Profitability
Metrics
H-Index
i10 Index
Citation Counts
32
41
12,420
* Total H IndexRankings
Ranking Based On Selection: 7
Marketing
Advertising
Survey research
Metrics
H-Index
i10 Index
Citation Counts
29
48
5,057
* Total H IndexRankings
Ranking Based On Selection: 8
Consumer Psychology
Decision Making
Metrics
H-Index
i10 Index
Citation Counts
29
46
5,086
* Total H IndexRankings
Ranking Based On Selection: 9
Metrics
H-Index
i10 Index
Citation Counts
24
32
5,091
* Total H IndexRankings
Ranking Based On Selection: 10
risk
risk reduction tools
product demonstrations
money back guarantees
health
Metrics
H-Index
i10 Index
Citation Counts
24
39
2,478
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* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Optimal Control
Metrics
H-Index
i10 Index
Citation Counts
24
31
1,651
* Total H IndexRankings
Ranking Based On Selection: 12
marketing
Metrics
H-Index
i10 Index
Citation Counts
24
32
4,772
* Total H IndexRankings
Ranking Based On Selection: 13
Marketing
social networks
agent based models
Metrics
H-Index
i10 Index
Citation Counts
23
26
4,780
* Total H IndexRankings
Ranking Based On Selection: 14
Game Theory
Auctions
Marketing
Healthcare Management
Metrics
H-Index
i10 Index
Citation Counts
22
33
2,492
* Total H IndexRankings
Ranking Based On Selection: 15
customer experience
Retailing
Crowdfunding
City experience
Metrics
H-Index
i10 Index
Citation Counts
21
25
1,864
* Total H IndexRankings
Ranking Based On Selection: 16
Tourists’ risk perceptions
travel decision-making
tourist behavior
destination marketing
service
Metrics
H-Index
i10 Index
Citation Counts
20
25
3,197
* Total H IndexRankings
Ranking Based On Selection: 17
Personalized Medicine
Healthcare Analytics
Digital Epidemiology
Infectious Diseases Modeling
Metrics
H-Index
i10 Index
Citation Counts
19
31
1,388
* Total H IndexRankings
Ranking Based On Selection: 18
Metrics
H-Index
i10 Index
Citation Counts
18
26
4,102
* Total H IndexRankings
Ranking Based On Selection: 19
Marketing
Advertising
eWOM
Advice Taking
Metrics
H-Index
i10 Index
Citation Counts
17
17
1,184
* Total H IndexRankings
Ranking Based On Selection: 20
Consumer Behavior
Judgment & Decision Making
Financial Decision
Food consumption behavior
Metrics
H-Index
i10 Index
Citation Counts
15
18
834
* Total H IndexRankings
Ranking Based On Selection: 21
Consumer behavior
Pro Social behavior
Human AI interaction
Mindsets
Metrics
H-Index
i10 Index
Citation Counts
12
13
630
* Total H IndexRankings
Ranking Based On Selection: 22
Marketing
Consumer Behavior
Donations
Charity
Self-Control
Metrics
H-Index
i10 Index
Citation Counts
12
12
827
* Total H IndexRankings
Ranking Based On Selection: 23
word of mouth
Metrics
H-Index
i10 Index
Citation Counts
12
14
468
* Total H IndexRankings
Ranking Based On Selection: 24
Market Design
Game Theory
Metrics
H-Index
i10 Index
Citation Counts
11
12
595
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing
Metrics
H-Index
i10 Index
Citation Counts
11
11
1,717
Aviv Shoham
University of Haifa
Haifa, Israel
Metrics
H-Index
i10-Index
Citation Counts
66
123
14,964
Jacob Goldenberg
Interdisciplinary Center Herzliya
Herzliya, Israel
Metrics
H-Index
i10-Index
Citation Counts
41
69
13,062
Social Networks
Marketing
Social Media
Innovation adoption
Creativity
David Mazursky
Hebrew University of Jerusalem
Jerusalem, Israel
Metrics
H-Index
i10-Index
Citation Counts
38
57
9,541
Ram Herstein
Academic Center for Business Law
Ramat Gan, Israel
Metrics
H-Index
i10-Index
Citation Counts
33
63
4,170
Eugene Jaffe
Ruppin Academic Center
Emek Hefer, Israel
Metrics
H-Index
i10-Index
Citation Counts
33
56
5,715
International Marketing
Place Branding
Business Ethics
Barak Libai
Interdisciplinary Center Herzliya
Herzliya, Israel
Metrics
H-Index
i10-Index
Citation Counts
32
41
12,420
Marketing
Word of mouth
Diffusion of Innovations
Customer Profitability
Jacob Hornik
Tel Aviv University
Tel Aviv, Israel
Metrics
H-Index
i10-Index
Citation Counts
29
48
5,057
Marketing
Advertising
Survey research
Shai Danziger
Tel Aviv University
Tel Aviv, Israel
Metrics
H-Index
i10-Index
Citation Counts
29
46
5,086
Ron Shachar
Interdisciplinary Center Herzliya
Herzliya, Israel
Metrics
H-Index
i10-Index
Citation Counts
24
32
5,091
Amir Heiman
Hebrew University of Jerusalem
Jerusalem, Israel
Metrics
H-Index
i10-Index
Citation Counts
24
39
2,478
risk
risk reduction tools
product demonstrations
money back guarantees
health
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Gila Fruchter
Bar Ilan University
Ramat Gan, Israel
Metrics
H-Index
i10-Index
Citation Counts
24
31
1,651
Israel Nebenzahl
Ariel University
Ariel, Israel
Metrics
H-Index
i10-Index
Citation Counts
24
32
4,772
Renana Peres
Hebrew University of Jerusalem
Jerusalem, Israel
Metrics
H-Index
i10-Index
Citation Counts
23
26
4,780
Marketing
social networks
agent based models
Arieh Gavious
Ben Gurion University of the Negev
Beer Sheva, Israel
Metrics
H-Index
i10-Index
Citation Counts
22
33
2,492
Game Theory
Auctions
Marketing
Healthcare Management
Shaked Gilboa
Ruppin Academic Center
Emek Hefer, Israel
Metrics
H-Index
i10-Index
Citation Counts
21
25
1,864
customer experience
Retailing
Crowdfunding
City experience
Galia Fuchs
Ben Gurion University of the Negev
Beer Sheva, Israel
Metrics
H-Index
i10-Index
Citation Counts
20
25
3,197
Tourists’ risk perceptions
travel decision-making
tourist behavior
destination marketing
service
Dan Yamin
Tel Aviv University
Tel Aviv, Israel
Metrics
H-Index
i10-Index
Citation Counts
19
31
1,388
Personalized Medicine
Healthcare Analytics
Digital Epidemiology
Infectious Diseases Modeling
Dino Levy
Tel Aviv University
Tel Aviv, Israel
Metrics
H-Index
i10-Index
Citation Counts
18
26
4,102
Yaniv Gvili
Ono Academic College
Kiryat Ono, Israel
Metrics
H-Index
i10-Index
Citation Counts
17
17
1,184
Marketing
Advertising
eWOM
Advice Taking
Moty Amar
Ono Academic College
Kiryat Ono, Israel
Metrics
H-Index
i10-Index
Citation Counts
15
18
834
Consumer Behavior
Judgment & Decision Making
Financial Decision
Food consumption behavior
Liat Levontin
Metrics
H-Index
i10-Index
Citation Counts
12
13
630
Consumer behavior
Pro Social behavior
Human AI interaction
Mindsets
Danit Ein Gar
Tel Aviv University
Tel Aviv, Israel
Metrics
H-Index
i10-Index
Citation Counts
12
12
827
Marketing
Consumer Behavior
Donations
Charity
Self-Control
Anat Toder Alon
Peres Academic Center
Rehovot, Israel
Metrics
H-Index
i10-Index
Citation Counts
12
14
468
Assaf Romm
Hebrew University of Jerusalem
Jerusalem, Israel
Metrics
H-Index
i10-Index
Citation Counts
11
12
595
Eyal Biyalogorsky
Interdisciplinary Center Herzliya
Herzliya, Israel
Metrics
H-Index
i10-Index
Citation Counts
11
11
1,717