World Scientist and University Rankings 2025
Japan Business & Management / Marketing 96 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscience
Metrics
H-Index
i10 Index
Citation Counts
50
99
13,729
* Total H IndexRankings
Ranking Based On Selection: 2
Sensing
Autonomous Driving
Location Service
Marketing
Multimedia
Metrics
H-Index
i10 Index
Citation Counts
32
89
4,685
* Total H IndexRankings
Ranking Based On Selection: 3
Innovation Management
Service Management
Marketing
Metrics
H-Index
i10 Index
Citation Counts
29
42
4,820
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing Technologist
Metrics
H-Index
i10 Index
Citation Counts
21
30
1,305
* Total H IndexRankings
Ranking Based On Selection: 5
Graph Explainable AI
AI Ethic
Open Education
Web Marketing
Search Log Analysis
Metrics
H-Index
i10 Index
Citation Counts
19
36
1,521
* Total H IndexRankings
Ranking Based On Selection: 6
Sensory Marketing
Consumer Psychology
Metrics
H-Index
i10 Index
Citation Counts
18
22
938
* Total H IndexRankings
Ranking Based On Selection: 7
Marketing
Metrics
H-Index
i10 Index
Citation Counts
18
24
2,346
* Total H IndexRankings
Ranking Based On Selection: 8
marketing
Metrics
H-Index
i10 Index
Citation Counts
16
20
2,404
* Total H IndexRankings
Ranking Based On Selection: 9
sport management
sport marketing
sport consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
15
16
590
* Total H IndexRankings
Ranking Based On Selection: 10
Digital Marketing
Marketing Intelligence
Open innovation
network visualization
Metrics
H-Index
i10 Index
Citation Counts
15
18
475
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* Total H IndexRankings
Ranking Based On Selection: 11
Environmental Policy
Pedagogy
NPO Marketing
Metrics
H-Index
i10 Index
Citation Counts
14
20
783
* Total H IndexRankings
Ranking Based On Selection: 12
Marketing
Consumer Behavior
Brand Management
Design
Metrics
H-Index
i10 Index
Citation Counts
12
16
586
* Total H IndexRankings
Ranking Based On Selection: 13
marketing
applied psychology
tourism
education
service sector
Metrics
H-Index
i10 Index
Citation Counts
12
16
486
* Total H IndexRankings
Ranking Based On Selection: 14
recommendation system
Metrics
H-Index
i10 Index
Citation Counts
11
12
447
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
729
* Total H IndexRankings
Ranking Based On Selection: 16
Marketing
Branding
Consumer Behavior
Sustainability
Luxury
Metrics
H-Index
i10 Index
Citation Counts
9
8
231
* Total H IndexRankings
Ranking Based On Selection: 17
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
9
9
343
* Total H IndexRankings
Ranking Based On Selection: 18
Marketing Models
Forecasting
Bayesian Statistics
Metrics
H-Index
i10 Index
Citation Counts
9
9
430
* Total H IndexRankings
Ranking Based On Selection: 19
Marketing
Digital Marketing
Social marketing
Metrics
H-Index
i10 Index
Citation Counts
9
8
340
* Total H IndexRankings
Ranking Based On Selection: 20
sensory marketing
advertising design
packaging design
Metrics
H-Index
i10 Index
Citation Counts
8
8
279
* Total H IndexRankings
Ranking Based On Selection: 21
Marketing
Metrics
H-Index
i10 Index
Citation Counts
8
6
368
* Total H IndexRankings
Ranking Based On Selection: 22
Marketing
User Innovation
Metrics
H-Index
i10 Index
Citation Counts
8
8
688
* Total H IndexRankings
Ranking Based On Selection: 23
marketing
channel relationships
transaction-cost theory
Metrics
H-Index
i10 Index
Citation Counts
8
5
255
* Total H IndexRankings
Ranking Based On Selection: 24
Marketing
Tourism Marketing
Smart Tourism
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
7
6
376
* Total H IndexRankings
Ranking Based On Selection: 25
marketing
consumer culture
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
7
6
334
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscience
Shunsuke Kamijo
University of Tokyo
Tokyo, Japan
Metrics
H-Index
i10-Index
Citation Counts
32
89
4,685
Sensing
Autonomous Driving
Location Service
Marketing
Multimedia
Rian Beise Zee
Metrics
H-Index
i10-Index
Citation Counts
29
42
4,820
Innovation Management
Service Management
Marketing
Kanji Uchino
Fujitsu Laboratories Ltd
Kanagawa, Japan
Metrics
H-Index
i10-Index
Citation Counts
19
36
1,521
Graph Explainable AI
AI Ethic
Open Education
Web Marketing
Search Log Analysis
Sensory Marketing
Consumer Psychology
Emmanuel Chéron
Metrics
H-Index
i10-Index
Citation Counts
18
24
2,346
フィオナスーザン Fiona Sussan
Toyo University
Tokyo, Japan
Metrics
H-Index
i10-Index
Citation Counts
16
20
2,404
sport management
sport marketing
sport consumer behavior
Alessandro Comai
International University of Japan
Minamiuonuma, Japan
Metrics
H-Index
i10-Index
Citation Counts
15
18
475
Digital Marketing
Marketing Intelligence
Open innovation
network visualization
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Hiroshi Ito
Metrics
H-Index
i10-Index
Citation Counts
14
20
783
Environmental Policy
Pedagogy
NPO Marketing
Takumi Kato, 加藤拓巳|加藤拓巳
Meiji University
Tokyo, Japan
Metrics
H-Index
i10-Index
Citation Counts
12
16
586
Marketing
Consumer Behavior
Brand Management
Design
marketing
applied psychology
tourism
education
service sector
Mayumi Ueda
Metrics
H-Index
i10-Index
Citation Counts
11
12
447
Marketing
Branding
Consumer Behavior
Sustainability
Luxury
Geunhee Lee
Metrics
H-Index
i10-Index
Citation Counts
9
9
343
Marketing Models
Forecasting
Bayesian Statistics
Kosuke Mizukoshi 水越康介
Tokyo Metropolitan University
Hachioji, Japan
Metrics
H-Index
i10-Index
Citation Counts
9
8
340
Marketing
Digital Marketing
Social marketing
sensory marketing
advertising design
packaging design
Hidehiko Nishikawa 西川 英彦|西川 英彦
Hosei University
Tokyo, Japan
Metrics
H-Index
i10-Index
Citation Counts
8
8
688
Yonghoon Choi 崔容熏
Doshisha University
Kyoto, Japan
Metrics
H-Index
i10-Index
Citation Counts
8
5
255
marketing
channel relationships
transaction-cost theory
Marketing
Tourism Marketing
Smart Tourism
Consumer Behavior
Takeshi Matsui
Hitotsubashi University
Kunitachi, Japan
Metrics
H-Index
i10-Index
Citation Counts
7
6
334
marketing
consumer culture
consumer behavior