World Scientist and University Rankings 2025
South Korea Business & Management 127 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Mar 11, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (998.570) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
marketing
customer satisfaction
service
Metrics
H-Index
i10 Index
Citation Counts
70
159
84,410
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* Total H IndexRankings
Ranking Based On Selection: 2
New technology-based services
Metrics
H-Index
i10 Index
Citation Counts
67
145
13,098
* Total H IndexRankings
Ranking Based On Selection: 3
Fashion Marketing
Luxury Brand Management
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
57
129
17,414
* Total H IndexRankings
Ranking Based On Selection: 4
Retailing & Marketing
Metrics
H-Index
i10 Index
Citation Counts
47
85
7,779
* Total H IndexRankings
Ranking Based On Selection: 5
consumer behavior
marketing
integrated resort
Metrics
H-Index
i10 Index
Citation Counts
32
62
3,985
* Total H IndexRankings
Ranking Based On Selection: 6
Green management and marketing
Positive organizational scholarship
Metrics
H-Index
i10 Index
Citation Counts
34
40
7,420
* Total H IndexRankings
Ranking Based On Selection: 7
Service Marketing
Service Management
IT Management
Metrics
H-Index
i10 Index
Citation Counts
26
35
4,382
* Total H IndexRankings
Ranking Based On Selection: 8
service marketing
tourist behavior
marketing commucation
Metrics
H-Index
i10 Index
Citation Counts
24
36
5,775
* Total H IndexRankings
Ranking Based On Selection: 9
marketing aging mature consumers
Metrics
H-Index
i10 Index
Citation Counts
24
40
3,235
* Total H IndexRankings
Ranking Based On Selection: 10
relationship marketing
consumer happiness
well-being
Metrics
H-Index
i10 Index
Citation Counts
23
30
2,752
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* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Neuromarketing
Consumer Behavior
Consumer Finance
Consumer Neuroscience
Metrics
H-Index
i10 Index
Citation Counts
23
29
5,119
* Total H IndexRankings
Ranking Based On Selection: 12
Marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
21
27
4,215
* Total H IndexRankings
Ranking Based On Selection: 13
Marketing
Metrics
H-Index
i10 Index
Citation Counts
22
30
4,994
* Total H IndexRankings
Ranking Based On Selection: 14
CSR
Consumer Happiness
Service Marketing
Consumer Behavior
Brand Management
Metrics
H-Index
i10 Index
Citation Counts
22
32
3,870
* Total H IndexRankings
Ranking Based On Selection: 15
Consumer behavior
Sport tourism
Choice experiment
Metrics
H-Index
i10 Index
Citation Counts
20
26
1,733
* Total H IndexRankings
Ranking Based On Selection: 16
marketing
Metrics
H-Index
i10 Index
Citation Counts
20
26
1,616
* Total H IndexRankings
Ranking Based On Selection: 17
Marketing
Consumer behavior
Consumer psychology
Luxury Marketing
Restaurant & Hotel
Metrics
H-Index
i10 Index
Citation Counts
20
21
1,421
* Total H IndexRankings
Ranking Based On Selection: 18
Marketing
Metrics
H-Index
i10 Index
Citation Counts
19
23
1,358
* Total H IndexRankings
Ranking Based On Selection: 19
Creativity
innovation
entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
19
23
5,887
* Total H IndexRankings
Ranking Based On Selection: 20
Mobile Marketing
eWOM
Interactivity
Social Networking Sites
Cross-National Study
Metrics
H-Index
i10 Index
Citation Counts
19
22
4,067
* Total H IndexRankings
Ranking Based On Selection: 21
Digital Marketing Communications
Consumer Psychology
Advertising Psychology
Self-Presentation
Metrics
H-Index
i10 Index
Citation Counts
18
19
3,106
* Total H IndexRankings
Ranking Based On Selection: 22
Marketing Channels
Relationship Maketing
Marketing Strategy
Retailing Management
Metrics
H-Index
i10 Index
Citation Counts
18
35
2,370
* Total H IndexRankings
Ranking Based On Selection: 23
Quantitative Marketing
Empirical Industrial Organization
Metrics
H-Index
i10 Index
Citation Counts
17
23
1,366
* Total H IndexRankings
Ranking Based On Selection: 24
Marketing
consumer choice behavior
rewards program
recommendation system
database marketing
Metrics
H-Index
i10 Index
Citation Counts
16
19
3,758
* Total H IndexRankings
Ranking Based On Selection: 25
marketing
Metrics
H-Index
i10 Index
Citation Counts
17
29
1,041
Youjae Yi
Metrics
H-Index
i10-Index
Citation Counts
70
159
84,410
marketing
customer satisfaction
service
Jinsoo Hwang
Sejong University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
67
145
13,098
Eunju Ko
Yonsei University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
57
129
17,414
Fashion Marketing
Luxury Brand Management
Social Media Marketing
Jungkun Park
Hanyang University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
47
85
7,779
Jiseon Ahn
Hanyang University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
32
62
3,985
consumer behavior
marketing
integrated resort
Taegoo Terry Kim
Kyung Hee University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
34
40
7,420
Green management and marketing
Positive organizational scholarship
Byoungsoo Kim
Yeungnam University
Gyeongsan, South Korea
Metrics
H-Index
i10-Index
Citation Counts
26
35
4,382
Service Marketing
Service Management
IT Management
Yeong Gug Kim
Kangwon National University
Gangwon-do, South Korea
Metrics
H-Index
i10-Index
Citation Counts
24
36
5,775
service marketing
tourist behavior
marketing commucation
Euehun Lee
Metrics
H-Index
i10-Index
Citation Counts
24
40
3,235
Grace B Yu 유병희|Byunghee Yu
Metrics
H-Index
i10-Index
Citation Counts
23
30
2,752
relationship marketing
consumer happiness
well-being
360° Institutional Performance & Benchmarking Click Here for Live Demo
Through advanced, institution-specific analytics and benchmarking, gain data-driven strategic insights into your academic performance, global standing, and competitive strengths. Compare your institution with 20 similarly ranked institutions at city, country, regional, and global levels, as well as with those in similar standings across 13 subjects, to uncover your institution’s strengths. More Info
Eun Ju Lee
Metrics
H-Index
i10-Index
Citation Counts
23
29
5,119
Marketing
Neuromarketing
Consumer Behavior
Consumer Finance
Consumer Neuroscience
Jihye Park
Metrics
H-Index
i10-Index
Citation Counts
21
27
4,215
Eric Shih
Metrics
H-Index
i10-Index
Citation Counts
22
30
4,994
Suna La|S. La, SN La, 라선아
Metrics
H-Index
i10-Index
Citation Counts
22
32
3,870
CSR
Consumer Happiness
Service Marketing
Consumer Behavior
Brand Management
Seong Ok Lyu
Korea University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
20
26
1,733
Consumer behavior
Sport tourism
Choice experiment
Jaewon Yoo 유재원
Soongsil University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
20
26
1,616
Donghee Kim
Metrics
H-Index
i10-Index
Citation Counts
20
21
1,421
Marketing
Consumer behavior
Consumer psychology
Luxury Marketing
Restaurant & Hotel
Jeonghye Choi
Yonsei University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
19
23
1,358
Creativity
innovation
entrepreneurship
Lee Thae Min|Lee, Thaemin, ThaeMin Lee
Chungbuk National University
Cheongju, South Korea
Metrics
H-Index
i10-Index
Citation Counts
19
22
4,067
Mobile Marketing
eWOM
Interactivity
Social Networking Sites
Cross-National Study
Eunice Kim
Ewha Womens University
Incheon, South Korea
Metrics
H-Index
i10-Index
Citation Counts
18
19
3,106
Digital Marketing Communications
Consumer Psychology
Advertising Psychology
Self-Presentation
Jin Yong Park
Konkuk University
Seoul, South Korea
Metrics
H-Index
i10-Index
Citation Counts
18
35
2,370
Marketing Channels
Relationship Maketing
Marketing Strategy
Retailing Management
Minki Kim
Metrics
H-Index
i10-Index
Citation Counts
17
23
1,366
Quantitative Marketing
Empirical Industrial Organization
Byung Do Kim
Metrics
H-Index
i10-Index
Citation Counts
16
19
3,758
Marketing
consumer choice behavior
rewards program
recommendation system
database marketing
지성구Ji seonggoo
Hanbat National University
Daejeon, South Korea
Metrics
H-Index
i10-Index
Citation Counts
17
29
1,041
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