The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 30, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Consumer Behaviour
Advertising Strategy
Ethical Consumption
and Artificial Intelligence in Market
Metrics
H-Index
i10 Index
Citation Counts
12
12
2,053
* Total H IndexRankings
Ranking Based On Selection: 2
New Product Development
Innovation
Digital Marketing
E-commerce
Econometrics
Metrics
H-Index
i10 Index
Citation Counts
11
12
954
* Total H IndexRankings
Ranking Based On Selection: 3
Consumer behavior
service encounter
Metrics
H-Index
i10 Index
Citation Counts
6
5
210
* Total H IndexRankings
Ranking Based On Selection: 4
marketing
Metrics
H-Index
i10 Index
Citation Counts
6
5
199
* Total H IndexRankings
Ranking Based On Selection: 5
Service Marketing
Foodservice Management
Technology Adoption
Metrics
H-Index
i10 Index
Citation Counts
5
5
92
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
HRM
OB
Metrics
H-Index
i10 Index
Citation Counts
1
1
50
Alice Ling Jiang (姜凌)
Metrics
H-Index
i10-Index
Citation Counts
12
12
2,053
Consumer Behaviour
Advertising Strategy
Ethical Consumption
and Artificial Intelligence in Market
Yi Chuan Liao
Metrics
H-Index
i10-Index
Citation Counts
11
12
954
New Product Development
Innovation
Digital Marketing
E-commerce
Econometrics
Heewon Kim
Metrics
H-Index
i10-Index
Citation Counts
5
5
92
Service Marketing
Foodservice Management
Technology Adoption