Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences, along with their 256 sub-branches, can be analyzed at global, national, and regional levels. You can also evaluate them based on the i10 index and citation numbers.
As of Sep 05, 2024, rankings are according to the Total H Index.
BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (828.720) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
Marketin
innovación
desarrollo sustentable
Metrics
H-Index
i10 Index
Citation Counts
27
60
2,837
Marketing
Marketing Digital
Estrategia
Estrategia de Negocio
Metrics
H-Index
i10 Index
Citation Counts
24
39
3,102
marketing
Metrics
H-Index
i10 Index
Citation Counts
23
61
3,113
Conscious marketing
Brand perceptions
Consumer involvement
Perceived value
Consumer-brand identification
Metrics
H-Index
i10 Index
Citation Counts
23
30
1,825
Mercadotecnia
Agronegocios
Administración
Metrics
H-Index
i10 Index
Citation Counts
20
31
3,291
Mercadotecnia
Comportamiento organizacional
Pymes
Metrics
H-Index
i10 Index
Citation Counts
18
30
1,683
Sustainable Marketing
Business and Society
Business Statistics
Scale Development
Tourist Behavior
Metrics
H-Index
i10 Index
Citation Counts
17
21
2,190
Marketing
Brand Management
Metrics
H-Index
i10 Index
Citation Counts
16
19
1,213
Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia
Metrics
H-Index
i10 Index
Citation Counts
16
18
682
Conscious marketing
consumer behavior
health branding
social marketing
green marketing
Metrics
H-Index
i10 Index
Citation Counts
15
18
987
Mercadotecnia
Metrics
H-Index
i10 Index
Citation Counts
14
17
1,058
Mercadotecnia
Metrics
H-Index
i10 Index
Citation Counts
14
22
4,193
Management
business
marketing
negocios
estrategias
Metrics
H-Index
i10 Index
Citation Counts
13
18
1,210
Marketing
guarantees
diffusion
trade
Metrics
H-Index
i10 Index
Citation Counts
13
16
1,095
Administración
marketing
contabilidad
investigación
capital humano
Metrics
H-Index
i10 Index
Citation Counts
12
17
848
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
11
13
452
Marketing
Metrics
H-Index
i10 Index
Citation Counts
11
11
1,625
User eXperience
Usability
Digital Marketing
Design Thinking
Information Technology
Metrics
H-Index
i10 Index
Citation Counts
11
14
437
Gestión del conocimiento
Procesos de Aprendizaje
Mercadotecnia
Metrics
H-Index
i10 Index
Citation Counts
10
10
2,010
Marketing
Social Media
Advertising
Branding
Metrics
H-Index
i10 Index
Citation Counts
9
8
240
Comunicación y salud
políticas publicas
marketing social
comunicación digital
Metrics
H-Index
i10 Index
Citation Counts
9
9
389
Development Economics
Agriculture
Value Chain Development
Agricultural Biodiversity
Participatory Research
Metrics
H-Index
i10 Index
Citation Counts
9
9
315
Marketing
Technology adoption
Connected consumer
Metrics
H-Index
i10 Index
Citation Counts
9
7
365
Marketing
Branding
Internet
CSR
Mobile Services
Metrics
H-Index
i10 Index
Citation Counts
9
6
654
B2B marketing
branding
diffusion of innovation
Metrics
H-Index
i10 Index
Citation Counts
9
9
584
Gonzalo Maldonado Guzman
Universidad Autónoma de Aguascalientes
Aguascalientes, Mexico
Metrics
H-Index
i10-Index
Citation Counts
27
60
2,837
Marketin
innovación
desarrollo sustentable
Roberto Espinosa Fernandez
Universidad de Guadalajara
Guadalajara, Mexico
Metrics
H-Index
i10-Index
Citation Counts
24
39
3,102
Marketing
Marketing Digital
Estrategia
Estrategia de Negocio
Manuel Higinio Morales Garcia
Universidad Juárez Autónoma de Tabasco
Villahermosa, Mexico
Metrics
H-Index
i10-Index
Citation Counts
23
61
3,113
Jorge Vera Martínez
Tecnológico de Monterrey
Monterrey, Mexico
Metrics
H-Index
i10-Index
Citation Counts
23
30
1,825
Conscious marketing
Brand perceptions
Consumer involvement
Perceived value
Consumer-brand identification
Felix Rogelio Flores
Universidad de Colima
Colima, Mexico
Metrics
H-Index
i10-Index
Citation Counts
20
31
3,291
Mercadotecnia
Agronegocios
Administración
Jose Alonzo Sahui Maldonado
Universidad Autónoma de Campeche
San Francisco de Campeche, Mexico
Metrics
H-Index
i10-Index
Citation Counts
18
30
1,683
Mercadotecnia
Comportamiento organizacional
Pymes
Alejandro Alvarado Herrera
Tecnológico de Monterrey
Monterrey, Mexico
Metrics
H-Index
i10-Index
Citation Counts
17
21
2,190
Sustainable Marketing
Business and Society
Business Statistics
Scale Development
Tourist Behavior
Edgar Centeno
Tecnológico de Monterrey
Monterrey, Mexico
Metrics
H-Index
i10-Index
Citation Counts
16
19
1,213
Nuria Peña
Metrics
H-Index
i10-Index
Citation Counts
16
18
682
Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia
Lorena Carrete
Tecnológico de Monterrey
Monterrey, Mexico
Metrics
H-Index
i10-Index
Citation Counts
15
18
987
Conscious marketing
consumer behavior
health branding
social marketing
green marketing
Andrea Trujillo
Tecnológico de Monterrey
Monterrey, Mexico
Metrics
H-Index
i10-Index
Citation Counts
14
17
1,058
Laura Estela Fischer De LA Vega
Universidad Nacional Autónoma de México
Mexico City, Mexico
Metrics
H-Index
i10-Index
Citation Counts
14
22
4,193
Javier Eduardo Vega Martínez
Universidad Autónoma de Aguascalientes
Aguascalientes, Mexico
Metrics
H-Index
i10-Index
Citation Counts
13
18
1,210
Management
business
marketing
negocios
estrategias
Bruce Mcwilliams
Instituto Tecnológico Autónomo de México
Mexico City, Mexico
Metrics
H-Index
i10-Index
Citation Counts
13
16
1,095
Marketing
guarantees
diffusion
trade
Luz Imelda Capetillo Velazquez
Universidad Tecnológica de Salamanca
Salamanca, Mexico
Metrics
H-Index
i10-Index
Citation Counts
12
17
848
Administración
marketing
contabilidad
investigación
capital humano
Lizbeth Salgado
Universidad de Sonora
Hermosillo, Mexico
Metrics
H-Index
i10-Index
Citation Counts
11
13
452
Maria Merino
Instituto Tecnológico Autónomo de México
Mexico City, Mexico
Metrics
H-Index
i10-Index
Citation Counts
11
11
1,625
Dora Luz González-Bañales
Instituto Tecnológico de Durango
Victoria de Durango, Mexico
Metrics
H-Index
i10-Index
Citation Counts
11
14
437
User eXperience
Usability
Digital Marketing
Design Thinking
Information Technology
Ma. Cruz Lozano Ramirez
Universidad Autónoma de Baja California
Baja California, Mexico
Metrics
H-Index
i10-Index
Citation Counts
10
10
2,010
Gestión del conocimiento
Procesos de Aprendizaje
Mercadotecnia
Karla Barajas-Portas
Red de Universidades Anáhuac
Huixquilucan, Mexico
Metrics
H-Index
i10-Index
Citation Counts
9
8
240
Marketing
Social Media
Advertising
Branding
Janet García González
Universidad Autónoma de Nuevo León
San Nicolás de Los Garza, Mexico
Metrics
H-Index
i10-Index
Citation Counts
9
9
389
Comunicación y salud
políticas publicas
marketing social
comunicación digital
Hugo Antonius Hubertus Lamers
Metrics
H-Index
i10-Index
Citation Counts
9
9
315
Development Economics
Agriculture
Value Chain Development
Agricultural Biodiversity
Participatory Research
Pável Reyes-Mercado
Red de Universidades Anáhuac
Huixquilucan, Mexico
Metrics
H-Index
i10-Index
Citation Counts
9
7
365
Marketing
Technology adoption
Connected consumer
Silvia Cacho-Elizondo
IPADE Business School
Ciudad de México, Mexico
Metrics
H-Index
i10-Index
Citation Counts
9
6
654
Marketing
Branding
Internet
CSR
Mobile Services
Dorian Florea
Red de Universidades Anáhuac
Huixquilucan, Mexico
Metrics
H-Index
i10-Index
Citation Counts
9
9
584
B2B marketing
branding
diffusion of innovation