World

Subject Rankings

Mexico Business & Management / Marketing Rankings 2024

Agriculture and Forestry, Art, Design and Architecture, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches can analyse the world, countries and regions. You can also analyse them according to i10 index and citation numbers. *Jul 30, 2024 According to Total H Index. BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field 'others' (762.081) scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. See also: University Subject Rankings

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Total 163 scientist, 1 country, 59 institution
Gonzalo Maldonado Guzman
Gonzalo Maldonado Guzman
Universidad Autónoma de Aguascalientes
Universidad Autónoma de Aguascalientes
Mexico
Business & Management / Marketing
Marketin
innovación
desarrollo sustentable
Rankings
University / Institution:
# 5
Country:
# 1,853
Region:
# 13,568
World:
# 299,986
H-Index
Total:
26
Last 6 Year:
22
Last 6 Year/Total:
0.846
i10 Index
Total:
58
Last 6 Year:
40
Last 6 Year/Total:
0.690
Citation
Total:
2,752
Last 6 Year:
2,026
Last 6 Year/Total:
0.736
Roberto Espinosa Fernandez
Roberto Espinosa Fernandez
Universidad de Guadalajara
Universidad de Guadalajara
Mexico
Business & Management / Marketing
Marketing
Marketing Digital
Estrategia
Estrategia de Negocio
Rankings
University / Institution:
# 65
Country:
# 2,246
Region:
# 16,366
World:
# 340,884
H-Index
Total:
24
Last 6 Year:
21
Last 6 Year/Total:
0.875
i10 Index
Total:
39
Last 6 Year:
30
Last 6 Year/Total:
0.769
Citation
Total:
3,064
Last 6 Year:
1,924
Last 6 Year/Total:
0.628
Manuel Higinio Morales Garcia
Manuel Higinio Morales Garcia i
Universidad Juárez Autónoma de Tabasco
Universidad Juárez Autónoma de Tabasco
Mexico
Business & Management / Marketing
marketing
Rankings
University / Institution:
# 11
Country:
# 2,495
Region:
# 18,048
World:
# 366,193
H-Index
Total:
23
Last 6 Year:
19
Last 6 Year/Total:
0.826
i10 Index
Total:
60
Last 6 Year:
33
Last 6 Year/Total:
0.550
Citation
Total:
3,034
Last 6 Year:
1,778
Last 6 Year/Total:
0.586
Jorge Vera Martínez
Jorge Vera Martínez
Tecnológico de Monterrey
Tecnológico de Monterrey
Mexico
Business & Management / Marketing
Conscious marketing
Brand perceptions
Consumer involvement
Perceived value
Consumer-brand identification
Rankings
University / Institution:
# 85
Country:
# 2,531
Region:
# 18,392
World:
# 371,103
H-Index
Total:
23
Last 6 Year:
18
Last 6 Year/Total:
0.783
i10 Index
Total:
27
Last 6 Year:
25
Last 6 Year/Total:
0.926
Citation
Total:
1,774
Last 6 Year:
1,220
Last 6 Year/Total:
0.688
Felix Rogelio Flores
Felix Rogelio Flores
Universidad de Colima
Universidad de Colima
Mexico
Business & Management / Marketing
Mercadotecnia
Agronegocios
Administración
Rankings
University / Institution:
# 24
Country:
# 3,596
Region:
# 25,424
World:
# 464,126
H-Index
Total:
20
Last 6 Year:
12
Last 6 Year/Total:
0.600
i10 Index
Total:
31
Last 6 Year:
14
Last 6 Year/Total:
0.452
Citation
Total:
3,282
Last 6 Year:
605
Last 6 Year/Total:
0.184
Jose Alonzo Sahui Maldonado
Jose Alonzo Sahui Maldonado
Universidad Autónoma de Campeche
Universidad Autónoma de Campeche
Mexico
Business & Management / Marketing
Mercadotecnia
Comportamiento organizacional
Pymes
Rankings
University / Institution:
# 9
Country:
# 4,287
Region:
# 29,851
World:
# 525,827
H-Index
Total:
18
Last 6 Year:
13
Last 6 Year/Total:
0.722
i10 Index
Total:
30
Last 6 Year:
16
Last 6 Year/Total:
0.533
Citation
Total:
1,653
Last 6 Year:
1,042
Last 6 Year/Total:
0.630
Alejandro Alvarado Herrera
Alejandro Alvarado Herrera
Tecnológico de Monterrey
Tecnológico de Monterrey
Mexico
Business & Management / Marketing
Sustainable Marketing
Business and Society
Business Statistics
Scale Development
Tourist Behavior
Rankings
University / Institution:
# 172
Country:
# 4,784
Region:
# 32,847
World:
# 563,495
H-Index
Total:
17
Last 6 Year:
13
Last 6 Year/Total:
0.765
i10 Index
Total:
20
Last 6 Year:
15
Last 6 Year/Total:
0.750
Citation
Total:
2,136
Last 6 Year:
1,078
Last 6 Year/Total:
0.505
Edgar Centeno
Edgar Centeno
Tecnológico de Monterrey
Tecnológico de Monterrey
Mexico
Business & Management / Marketing
Marketing
Brand Management
Rankings
University / Institution:
# 180
Country:
# 5,078
Region:
# 34,737
World:
# 587,643
H-Index
Total:
16
Last 6 Year:
15
Last 6 Year/Total:
0.938
i10 Index
Total:
18
Last 6 Year:
16
Last 6 Year/Total:
0.889
Citation
Total:
1,184
Last 6 Year:
816
Last 6 Year/Total:
0.689
Lorena Carrete
Lorena Carrete
Tecnológico de Monterrey
Tecnológico de Monterrey
Mexico
Business & Management / Marketing
Conscious marketing
consumer behavior
health branding
social marketing
green marketing
Rankings
University / Institution:
# 211
Country:
# 5,933
Region:
# 39,937
World:
# 652,155
H-Index
Total:
15
Last 6 Year:
11
Last 6 Year/Total:
0.733
i10 Index
Total:
17
Last 6 Year:
14
Last 6 Year/Total:
0.824
Citation
Total:
965
Last 6 Year:
681
Last 6 Year/Total:
0.706
Nuria Peña
Nuria Peña
Universidad Tecnológica de San Juan del Río
Universidad Tecnológica de San Juan del Río
Mexico
Business & Management / Marketing
Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia
Rankings
University / Institution:
# 1
Country:
# 6,241
Region:
# 41,835
World:
# 675,450
H-Index
Total:
14
Last 6 Year:
13
Last 6 Year/Total:
0.929
i10 Index
Total:
18
Last 6 Year:
15
Last 6 Year/Total:
0.833
Citation
Total:
643
Last 6 Year:
448
Last 6 Year/Total:
0.697
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Andrea Trujillo
Andrea Trujillo
Tecnológico de Monterrey
Tecnológico de Monterrey
Mexico
Business & Management / Marketing
Mercadotecnia
Rankings
University / Institution:
# 222
Country:
# 6,361
Region:
# 42,549
World:
# 686,392
H-Index
Total:
14
Last 6 Year:
12
Last 6 Year/Total:
0.857
i10 Index
Total:
16
Last 6 Year:
13
Last 6 Year/Total:
0.813
Citation
Total:
1,040
Last 6 Year:
720
Last 6 Year/Total:
0.692
Laura Estela Fischer De LA Vega
Laura Estela Fischer De LA Vega
Universidad Nacional Autónoma de México
Universidad Nacional Autónoma de México
Mexico
Business & Management / Marketing
Mercadotecnia
Rankings
University / Institution:
# 1,466
Country:
# 6,497
Region:
# 43,474
World:
# 696,958
H-Index
Total:
14
Last 6 Year:
10
Last 6 Year/Total:
0.714
i10 Index
Total:
22
Last 6 Year:
14
Last 6 Year/Total:
0.636
Citation
Total:
4,146
Last 6 Year:
1,864
Last 6 Year/Total:
0.450
Javier Eduardo Vega Martínez
Javier Eduardo Vega Martínez
Universidad Autónoma de Aguascalientes
Universidad Autónoma de Aguascalientes
Mexico
Business & Management / Marketing
Management
business
marketing
negocios
estrategias
Rankings
University / Institution:
# 29
Country:
# 6,970
Region:
# 46,415
World:
# 734,397
H-Index
Total:
13
Last 6 Year:
11
Last 6 Year/Total:
0.846
i10 Index
Total:
16
Last 6 Year:
12
Last 6 Year/Total:
0.750
Citation
Total:
1,184
Last 6 Year:
415
Last 6 Year/Total:
0.351
Bruce Mcwilliams
Bruce Mcwilliams
Instituto Tecnológico Autónomo de México
Instituto Tecnológico Autónomo de México
Mexico
Business & Management / Marketing
Marketing
guarantees
diffusion
trade
Rankings
University / Institution:
# 34
Country:
# 7,314
Region:
# 48,535
World:
# 755,622
H-Index
Total:
13
Last 6 Year:
8
Last 6 Year/Total:
0.615
i10 Index
Total:
16
Last 6 Year:
8
Last 6 Year/Total:
0.500
Citation
Total:
1,085
Last 6 Year:
374
Last 6 Year/Total:
0.345
Luz Imelda Capetillo Velazquez
Luz Imelda Capetillo Velazquez
Universidad Tecnológica de Salamanca
Universidad Tecnológica de Salamanca
Mexico
Business & Management / Marketing
Administración
marketing
contabilidad
investigación
capital humano
Rankings
University / Institution:
# 3
Country:
# 7,899
Region:
# 52,104
World:
# 803,882
H-Index
Total:
12
Last 6 Year:
8
Last 6 Year/Total:
0.667
i10 Index
Total:
17
Last 6 Year:
7
Last 6 Year/Total:
0.412
Citation
Total:
838
Last 6 Year:
339
Last 6 Year/Total:
0.405
Maria Merino
Maria Merino
Instituto Tecnológico Autónomo de México
Instituto Tecnológico Autónomo de México
Mexico
Business & Management / Marketing
Marketing
Rankings
University / Institution:
# 38
Country:
# 8,489
Region:
# 55,615
World:
# 850,561
H-Index
Total:
11
Last 6 Year:
9
Last 6 Year/Total:
0.818
i10 Index
Total:
11
Last 6 Year:
7
Last 6 Year/Total:
0.636
Citation
Total:
1,610
Last 6 Year:
458
Last 6 Year/Total:
0.284
Dora Luz González-Bañales
Dora Luz González-Bañales
Instituto Tecnológico de Durango
Instituto Tecnológico de Durango
Mexico
Business & Management / Marketing
User eXperience
Usability
Digital Marketing
Design Thinking
Information Technology
Rankings
University / Institution:
# 11
Country:
# 8,552
Region:
# 56,023
World:
# 855,341
H-Index
Total:
11
Last 6 Year:
8
Last 6 Year/Total:
0.727
i10 Index
Total:
14
Last 6 Year:
7
Last 6 Year/Total:
0.500
Citation
Total:
428
Last 6 Year:
265
Last 6 Year/Total:
0.619
Lizbeth Salgado
Lizbeth Salgado
Universidad de Sonora
Universidad de Sonora
Mexico
Business & Management / Marketing
Consumer Behavior
Rankings
University / Institution:
# 62
Country:
# 8,984
Region:
# 58,581
World:
# 891,463
H-Index
Total:
10
Last 6 Year:
9
Last 6 Year/Total:
0.900
i10 Index
Total:
13
Last 6 Year:
9
Last 6 Year/Total:
0.692
Citation
Total:
435
Last 6 Year:
294
Last 6 Year/Total:
0.676
Ma. Cruz Lozano Ramirez
Ma. Cruz Lozano Ramirez
Universidad Autónoma de Baja California
Universidad Autónoma de Baja California
Mexico
Business & Management / Marketing
Gestión del conocimiento
Procesos de Aprendizaje
Mercadotecnia
Rankings
University / Institution:
# 233
Country:
# 9,299
Region:
# 60,041
World:
# 910,270
H-Index
Total:
10
Last 6 Year:
8
Last 6 Year/Total:
0.800
i10 Index
Total:
10
Last 6 Year:
8
Last 6 Year/Total:
0.800
Citation
Total:
1,975
Last 6 Year:
499
Last 6 Year/Total:
0.253
Karla Barajas-Portas
Karla Barajas-Portas
Red de Universidades Anáhuac
Red de Universidades Anáhuac
Mexico
Business & Management / Marketing
Marketing
Social Media
Advertising
Branding
Rankings
University / Institution:
# 25
Country:
# 9,890
Region:
# 63,353
World:
# 957,277
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
7
Last 6 Year:
7
Last 6 Year/Total:
1.000
Citation
Total:
232
Last 6 Year:
217
Last 6 Year/Total:
0.935
Janet García González
Janet García González
Universidad Autónoma de Nuevo León
Universidad Autónoma de Nuevo León
Mexico
Business & Management / Marketing
Comunicación y salud
políticas publicas
marketing social
comunicación digital
Rankings
University / Institution:
# 48
Country:
# 9,963
Region:
# 63,738
World:
# 963,366
H-Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
i10 Index
Total:
9
Last 6 Year:
6
Last 6 Year/Total:
0.667
Citation
Total:
377
Last 6 Year:
321
Last 6 Year/Total:
0.851
Hugo Antonius Hubertus Lamers
Hugo Antonius Hubertus Lamers
CGIAR: Consultative Group for International Agricultural Research
CGIAR: Consultative Group for International Agricultural Research
Mexico
Business & Management / Marketing
Development Economics
Agriculture
Value Chain Development
Agricultural Biodiversity
Participatory Research
Rankings
University / Institution:
# 34
Country:
# 9,996
Region:
# 63,876
World:
# 964,907
H-Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
i10 Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
Citation
Total:
312
Last 6 Year:
196
Last 6 Year/Total:
0.628
Pável Reyes-Mercado
Pável Reyes-Mercado
Red de Universidades Anáhuac
Red de Universidades Anáhuac
Mexico
Business & Management / Marketing
Marketing
Technology adoption
Connected consumer
Rankings
University / Institution:
# 31
Country:
# 10,171
Region:
# 64,562
World:
# 973,677
H-Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
i10 Index
Total:
7
Last 6 Year:
7
Last 6 Year/Total:
1.000
Citation
Total:
355
Last 6 Year:
317
Last 6 Year/Total:
0.893
Dorian Florea
Dorian Florea
Red de Universidades Anáhuac
Red de Universidades Anáhuac
Mexico
Business & Management / Marketing
B2B marketing
branding
diffusion of innovation
Rankings
University / Institution:
# 32
Country:
# 10,319
Region:
# 65,374
World:
# 982,527
H-Index
Total:
9
Last 6 Year:
7
Last 6 Year/Total:
0.778
i10 Index
Total:
8
Last 6 Year:
5
Last 6 Year/Total:
0.625
Citation
Total:
555
Last 6 Year:
519
Last 6 Year/Total:
0.935
Irma Cristina Espitia Moreno
Irma Cristina Espitia Moreno
Universidad Michoacana de San Nicolás de Hidalgo
Universidad Michoacana de San Nicolás de Hidalgo
Mexico
Business & Management / Marketing
Sustentabilidad
Mercadotecnia
Competitividad
Rankings
University / Institution:
# 162
Country:
# 10,395
Region:
# 65,783
World:
# 986,493
H-Index
Total:
9
Last 6 Year:
7
Last 6 Year/Total:
0.778
i10 Index
Total:
7
Last 6 Year:
4
Last 6 Year/Total:
0.571
Citation
Total:
216
Last 6 Year:
169
Last 6 Year/Total:
0.782
AD Scientific Index - Subject Rankings - 2024 H INDEX i10 INDEX CITATION
University /
Institution 		Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
5 1,853 13,568 299,986
Gonzalo Maldonado GuzmanGonzalo Maldonado Guzman
Mexico Mexico Universidad Autónoma de Aguascalientes Universidad Autónoma de Aguascalientes Business & Management / Marketing

Marketin | innovación | desarrollo sustentable |

26 22 0.846 58 40 0.690 2,752 2,026 0.736
65 2,246 16,366 340,884
Roberto Espinosa FernandezRoberto Espinosa Fernandez
Mexico Mexico Universidad de Guadalajara Universidad de Guadalajara Business & Management / Marketing

Marketing | Marketing Digital | Estrategia | Estrategia de Negocio |

24 21 0.875 39 30 0.769 3,064 1,924 0.628
11 2,495 18,048 366,193
Manuel Higinio Morales GarciaManuel Higinio Morales Garcia i
Mexico Mexico Universidad Juárez Autónoma de Tabasco Universidad Juárez Autónoma de Tabasco Business & Management / Marketing

marketing |

23 19 0.826 60 33 0.550 3,034 1,778 0.586
85 2,531 18,392 371,103
Jorge Vera MartínezJorge Vera Martínez
Mexico Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Conscious marketing | Brand perceptions | Consumer involvement | Perceived value | Consumer-brand identification |

23 18 0.783 27 25 0.926 1,774 1,220 0.688
24 3,596 25,424 464,126
Felix Rogelio FloresFelix Rogelio Flores
Mexico Mexico Universidad de Colima Universidad de Colima Business & Management / Marketing

Mercadotecnia | Agronegocios | Administración |

20 12 0.600 31 14 0.452 3,282 605 0.184
9 4,287 29,851 525,827
Jose Alonzo Sahui MaldonadoJose Alonzo Sahui Maldonado
Mexico Mexico Universidad Autónoma de Campeche Universidad Autónoma de Campeche Business & Management / Marketing

Mercadotecnia | Comportamiento organizacional | Pymes |

18 13 0.722 30 16 0.533 1,653 1,042 0.630
172 4,784 32,847 563,495
Alejandro Alvarado HerreraAlejandro Alvarado Herrera
Mexico Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Sustainable Marketing | Business and Society | Business Statistics | Scale Development | Tourist Behavior |

17 13 0.765 20 15 0.750 2,136 1,078 0.505
180 5,078 34,737 587,643
Edgar CentenoEdgar Centeno
Mexico Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Marketing | Brand Management |

16 15 0.938 18 16 0.889 1,184 816 0.689
211 5,933 39,937 652,155
Lorena CarreteLorena Carrete
Mexico Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Conscious marketing | consumer behavior | health branding | social marketing | green marketing |

15 11 0.733 17 14 0.824 965 681 0.706
1 6,241 41,835 675,450
Nuria PeñaNuria Peña
Mexico Mexico Universidad Tecnológica de San Juan del Río Universidad Tecnológica de San Juan del Río Business & Management / Marketing

Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia |

14 13 0.929 18 15 0.833 643 448 0.697
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222 6,361 42,549 686,392
Andrea TrujilloAndrea Trujillo
Mexico Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Mercadotecnia |

14 12 0.857 16 13 0.813 1,040 720 0.692
1,466 6,497 43,474 696,958
Laura Estela Fischer De LA VegaLaura Estela Fischer De LA Vega
Mexico Mexico Universidad Nacional Autónoma de México Universidad Nacional Autónoma de México Business & Management / Marketing

Mercadotecnia |

14 10 0.714 22 14 0.636 4,146 1,864 0.450
29 6,970 46,415 734,397
Javier Eduardo Vega MartínezJavier Eduardo Vega Martínez
Mexico Mexico Universidad Autónoma de Aguascalientes Universidad Autónoma de Aguascalientes Business & Management / Marketing

Management | business | marketing | negocios | estrategias |

13 11 0.846 16 12 0.750 1,184 415 0.351
34 7,314 48,535 755,622
Bruce McwilliamsBruce Mcwilliams
Mexico Mexico Instituto Tecnológico Autónomo de México Instituto Tecnológico Autónomo de México Business & Management / Marketing

Marketing | guarantees | diffusion | trade |

13 8 0.615 16 8 0.500 1,085 374 0.345
3 7,899 52,104 803,882
Luz Imelda Capetillo VelazquezLuz Imelda Capetillo Velazquez
Mexico Mexico Universidad Tecnológica de Salamanca Universidad Tecnológica de Salamanca Business & Management / Marketing

Administración | marketing | contabilidad | investigación | capital humano |

12 8 0.667 17 7 0.412 838 339 0.405
38 8,489 55,615 850,561
Maria MerinoMaria Merino
Mexico Mexico Instituto Tecnológico Autónomo de México Instituto Tecnológico Autónomo de México Business & Management / Marketing

Marketing |

11 9 0.818 11 7 0.636 1,610 458 0.284
11 8,552 56,023 855,341
Dora Luz González-BañalesDora Luz González-Bañales
Mexico Mexico Instituto Tecnológico de Durango Instituto Tecnológico de Durango Business & Management / Marketing

User eXperience | Usability | Digital Marketing | Design Thinking | Information Technology |

11 8 0.727 14 7 0.500 428 265 0.619
62 8,984 58,581 891,463
Lizbeth SalgadoLizbeth Salgado
Mexico Mexico Universidad de Sonora Universidad de Sonora Business & Management / Marketing

Consumer Behavior |

10 9 0.900 13 9 0.692 435 294 0.676
233 9,299 60,041 910,270
Ma. Cruz Lozano RamirezMa. Cruz Lozano Ramirez
Mexico Mexico Universidad Autónoma de Baja California Universidad Autónoma de Baja California Business & Management / Marketing

Gestión del conocimiento | Procesos de Aprendizaje | Mercadotecnia |

10 8 0.800 10 8 0.800 1,975 499 0.253
25 9,890 63,353 957,277
Karla Barajas-PortasKarla Barajas-Portas
Mexico Mexico Red de Universidades Anáhuac Red de Universidades Anáhuac Business & Management / Marketing

Marketing | Social Media | Advertising | Branding |

9 9 1.000 7 7 1.000 232 217 0.935
48 9,963 63,738 963,366
Janet García GonzálezJanet García González
Mexico Mexico Universidad Autónoma de Nuevo León Universidad Autónoma de Nuevo León Business & Management / Marketing

Comunicación y salud | políticas publicas | marketing social | comunicación digital |

9 8 0.889 9 6 0.667 377 321 0.851
34 9,996 63,876 964,907
Hugo Antonius Hubertus LamersHugo Antonius Hubertus Lamers
Mexico Mexico CGIAR: Consultative Group for International Agricultural Research CGIAR: Consultative Group for International Agricultural Research Business & Management / Marketing

Development Economics | Agriculture | Value Chain Development | Agricultural Biodiversity | Participatory Research |

9 8 0.889 9 8 0.889 312 196 0.628
31 10,171 64,562 973,677
Pável Reyes-MercadoPável Reyes-Mercado
Mexico Mexico Red de Universidades Anáhuac Red de Universidades Anáhuac Business & Management / Marketing

Marketing | Technology adoption | Connected consumer |

9 8 0.889 7 7 1.000 355 317 0.893
32 10,319 65,374 982,527
Dorian FloreaDorian Florea
Mexico Mexico Red de Universidades Anáhuac Red de Universidades Anáhuac Business & Management / Marketing

B2B marketing | branding | diffusion of innovation |

9 7 0.778 8 5 0.625 555 519 0.935
162 10,395 65,783 986,493
Irma Cristina Espitia MorenoIrma Cristina Espitia Moreno
Mexico Mexico Universidad Michoacana de San Nicolás de Hidalgo Universidad Michoacana de San Nicolás de Hidalgo Business & Management / Marketing

Sustentabilidad | Mercadotecnia | Competitividad |

9 7 0.778 7 4 0.571 216 169 0.782