University, Subject, Country, Region, World
Malaysia 342 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 211 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jun 18, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (1.121.299) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H Index Rankings
Rankings
51,737
World Rank
125
Country Rank
2
University
Ranking Based On Selection:
1
Business & Management / Marketing
Mobile Marketing | Mobile Tourism | Mobile Shopping | Mobile Learning | Mobile Paymen
Mobile Marketing | Mobile Tourism | Mobile Shopping | Mobile Learning | Mobile Paymen
H-Index Metrics
-
H-Index61
-
i10 Index115
-
Citation Counts19,126
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* Total H Index Rankings
Rankings
60,052
World Rank
160
Country Rank
1
University
Ranking Based On Selection:
2
Business & Management / Marketing
Marketing Research | Consumer Behavior | Green Marketing | Islamic Marketing | Environment and Behaviou
Marketing Research | Consumer Behavior | Green Marketing | Islamic Marketing | Environment and Behaviou
H-Index Metrics
-
H-Index57
-
i10 Index147
-
Citation Counts13,205
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* Total H Index Rankings
Rankings
85,638
World Rank
282
Country Rank
5
University
Ranking Based On Selection:
3
Business & Management / Marketing
International Marketing | Internet Marketing | Islamic Marketing and Consumer Behaviou
International Marketing | Internet Marketing | Islamic Marketing and Consumer Behaviou
H-Index Metrics
-
H-Index50
-
i10 Index219
-
Citation Counts10,841
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* Total H Index Rankings
Rankings
89,102
World Rank
295
Country Rank
3
University
Ranking Based On Selection:
4
Business & Management / Marketing
Marketing | Consumer Behaviour | Responsible Tourism | Youth | Southeast Asi
Marketing | Consumer Behaviour | Responsible Tourism | Youth | Southeast Asi
H-Index Metrics
-
H-Index49
-
i10 Index105
-
Citation Counts18,940
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* Total H Index Rankings
Rankings
109,315
World Rank
405
Country Rank
4
University
Ranking Based On Selection:
5
Business & Management / Marketing
Medical Tourism | Service Marketing | Higher Education | Technology Managemen
Medical Tourism | Service Marketing | Higher Education | Technology Managemen
H-Index Metrics
-
H-Index45
-
i10 Index75
-
Citation Counts8,660
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* Total H Index Rankings
Rankings
151,265
World Rank
624
Country Rank
136
University
Ranking Based On Selection:
6
Business & Management / Marketing
Financial Literacy | Financial Well-Being | Financial Vulnerability | Fintech | Consumer Behavio
Financial Literacy | Financial Well-Being | Financial Vulnerability | Fintech | Consumer Behavio
H-Index Metrics
-
H-Index39
-
i10 Index92
-
Citation Counts5,478
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* Total H Index Rankings
Rankings
178,254
World Rank
775
Country Rank
7
University
Ranking Based On Selection:
7
Business & Management / Marketing
Consumer Behavior | Influencer Marketing | Brand | Retailing | Digital Marketin
Consumer Behavior | Influencer Marketing | Brand | Retailing | Digital Marketin
H-Index Metrics
-
H-Index36
-
i10 Index63
-
Citation Counts4,881
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* Total H Index Rankings
Rankings
212,242
World Rank
988
Country Rank
41
University
Ranking Based On Selection:
8
* Total H Index Rankings
Rankings
214,026
World Rank
1,012
Country Rank
7
University
Ranking Based On Selection:
9
Business & Management / Marketing
Consumer Ethics | Business Ethics | Green Behavior and Practices | Social Responsible Consumptio
Consumer Ethics | Business Ethics | Green Behavior and Practices | Social Responsible Consumptio
H-Index Metrics
-
H-Index33
-
i10 Index60
-
Citation Counts7,221
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* Total H Index Rankings
Rankings
238,078
World Rank
1,188
Country Rank
16
University
Ranking Based On Selection:
10
Business & Management / Marketing
Marketing | Social media marketing | Influencer marketing | Food marketing | Fashion marketin
Marketing | Social media marketing | Influencer marketing | Food marketing | Fashion marketin
H-Index Metrics
-
H-Index31
-
i10 Index56
-
Citation Counts3,937
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* Total H Index Rankings
Rankings
252,462
World Rank
1,306
Country Rank
7
University
Ranking Based On Selection:
11
Business & Management / Marketing
Consumer Behavior | Digital Marketing | Retailing Management | Customer Relationship Managemen
Consumer Behavior | Digital Marketing | Retailing Management | Customer Relationship Managemen
H-Index Metrics
-
H-Index30
-
i10 Index47
-
Citation Counts4,427
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* Total H Index Rankings
Rankings
253,004
World Rank
1,312
Country Rank
1
University
Ranking Based On Selection:
12
Business & Management / Marketing
Perceived Value | Internet Marketing | Technology | Consumer Behavior | SD
Perceived Value | Internet Marketing | Technology | Consumer Behavior | SD
H-Index Metrics
-
H-Index30
-
i10 Index45
-
Citation Counts2,752
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* Total H Index Rankings
Rankings
254,122
World Rank
1,328
Country Rank
31
University
Ranking Based On Selection:
13
Business & Management / Marketing
marketing | branding | green marketing | internet marketing | social media marketin
marketing | branding | green marketing | internet marketing | social media marketin
H-Index Metrics
-
H-Index30
-
i10 Index60
-
Citation Counts4,713
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* Total H Index Rankings
Rankings
263,073
World Rank
1,414
Country Rank
17
University
Ranking Based On Selection:
14
* Total H Index Rankings
Rankings
288,804
World Rank
1,604
Country Rank
187
University
Ranking Based On Selection:
15
Business & Management / Marketing
Consumption Behaviour | Islamic Marketing and Branding | Food Marketing | Religious and Spiritual Tourism Marketing | Cross Cultura
Consumption Behaviour | Islamic Marketing and Branding | Food Marketing | Religious and Spiritual Tourism Marketing | Cross Cultura
H-Index Metrics
-
H-Index28
-
i10 Index42
-
Citation Counts2,311
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* Total H Index Rankings
Rankings
290,947
World Rank
1,630
Country Rank
58
University
Ranking Based On Selection:
16
* Total H Index Rankings
Rankings
297,570
World Rank
1,687
Country Rank
26
University
Ranking Based On Selection:
17
Business & Management / Marketing
Fuzzy set theory | topology | mathematical modeling in healthcare and medicin
Fuzzy set theory | topology | mathematical modeling in healthcare and medicin
H-Index Metrics
-
H-Index28
-
i10 Index66
-
Citation Counts3,695
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* Total H Index Rankings
Rankings
304,172
World Rank
1,720
Country Rank
2
University
Ranking Based On Selection:
18
Business & Management / Marketing
UX Research | Social Marketing | Tourism Marketing | Service Marketing | Service Qualit
UX Research | Social Marketing | Tourism Marketing | Service Marketing | Service Qualit
H-Index Metrics
-
H-Index27
-
i10 Index42
-
Citation Counts3,145
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* Total H Index Rankings
Rankings
321,989
World Rank
1,853
Country Rank
74
University
Ranking Based On Selection:
19
Business & Management / Marketing
Value Co-Creation | Service-Dominant Logic | Service Marketing | Neuromarketing | Brand Experienc
Value Co-Creation | Service-Dominant Logic | Service Marketing | Neuromarketing | Brand Experienc
H-Index Metrics
-
H-Index26
-
i10 Index39
-
Citation Counts2,655
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* Total H Index Rankings
Rankings
326,736
World Rank
1,909
Country Rank
27
University
Ranking Based On Selection:
20
Business & Management / Marketing
Service Marketing | Tourism Marketing | Consumer Behaviour | eMarketing | International Marketin
Service Marketing | Tourism Marketing | Consumer Behaviour | eMarketing | International Marketin
H-Index Metrics
-
H-Index26
-
i10 Index58
-
Citation Counts2,301
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* Total H Index Rankings
Rankings
327,474
World Rank
1,920
Country Rank
12
University
Ranking Based On Selection:
21
Business & Management / Marketing
Social Media Marketing | Innovation | Artificial Intelligence | SMEs | Industry 4.0 and Sustainabilit
Social Media Marketing | Innovation | Artificial Intelligence | SMEs | Industry 4.0 and Sustainabilit
H-Index Metrics
-
H-Index27
-
i10 Index43
-
Citation Counts2,252
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* Total H Index Rankings
Rankings
329,144
World Rank
1,945
Country Rank
42
University
Ranking Based On Selection:
22
Business & Management / Marketing
Relationship Marketing | Customer Relationship Management | Consumer Behaviour | Green Marketing | Sales Managemen
Relationship Marketing | Customer Relationship Management | Consumer Behaviour | Green Marketing | Sales Managemen
H-Index Metrics
-
H-Index26
-
i10 Index46
-
Citation Counts2,176
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* Total H Index Rankings
Rankings
332,656
World Rank
1,983
Country Rank
231
University
Ranking Based On Selection:
23
Business & Management / Marketing
services marketing | business | consumer behavior | halal tourism | social scienc
services marketing | business | consumer behavior | halal tourism | social scienc
H-Index Metrics
-
H-Index26
-
i10 Index51
-
Citation Counts3,960
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* Total H Index Rankings
Rankings
332,775
World Rank
1,986
Country Rank
43
University
Ranking Based On Selection:
24
* Total H Index Rankings
Rankings
342,491
World Rank
2,040
Country Rank
11
University
Ranking Based On Selection:
25
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