Subject Rankings
Malaysia Business & Management / Marketing Subject Rankings 2025
AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
Metrics
H-Index
i10 Index
Citation Counts
55
101
15,466
* Total H IndexRankings
Ranking Based On Selection
:2
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
Metrics
H-Index
i10 Index
Citation Counts
54
142
12,161
* Total H IndexRankings
Ranking Based On Selection
:3
International Marketing
Internet Marketing
Islamic Marketing and Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
49
211
10,287
* Total H IndexRankings
Ranking Based On Selection
:4
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
Metrics
H-Index
i10 Index
Citation Counts
47
97
15,476
* Total H IndexRankings
Ranking Based On Selection
:5
Medical Tourism
Service Marketing
Higher Education
Technology Management
Metrics
H-Index
i10 Index
Citation Counts
40
68
7,188
* Total H IndexRankings
Ranking Based On Selection
:6
Financial Education
Personal Finance
Financial Literacy
Financial Well-Being
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
35
88
4,711
* Total H IndexRankings
Ranking Based On Selection
:7
Consumer Behavior
Influencer Marketing
Brand
Retailing
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
32
54
3,735
* Total H IndexRankings
Ranking Based On Selection
:8
Consumer Ethics
Business Ethics
Green Behavior and Practices
Social Responsible Consumption
Metrics
H-Index
i10 Index
Citation Counts
32
54
6,810
* Total H IndexRankings
Ranking Based On Selection
:9
Consumer Behavior
Services Marketing
Education
Metrics
H-Index
i10 Index
Citation Counts
31
54
3,259
* Total H IndexRankings
Ranking Based On Selection
:10
marketing
branding
green marketing
internet marketing
social media marketing
Metrics
H-Index
i10 Index
Citation Counts
30
55
4,344
* Total H IndexRankings
Ranking Based On Selection
:11
Marketing
Business
Metrics
H-Index
i10 Index
Citation Counts
29
60
3,487
* Total H IndexRankings
Ranking Based On Selection
:12
Marketing
Social media marketing
Influencer marketing
Food marketing
Fashion marketing
Metrics
H-Index
i10 Index
Citation Counts
28
45
3,123
* Total H IndexRankings
Ranking Based On Selection
:13
Perceived Value
Internet Marketing
Technology
Consumer Behavior
SDG
Metrics
H-Index
i10 Index
Citation Counts
27
42
2,402
* Total H IndexRankings
Ranking Based On Selection
:14
marketing
strategic management
halal
tourism
Metrics
H-Index
i10 Index
Citation Counts
27
58
2,860
* Total H IndexRankings
Ranking Based On Selection
:15
Consumer Behavior
Digital Marketing
Retailing Management
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation Counts
26
41
3,549
* Total H IndexRankings
Ranking Based On Selection
:16
UX Research
Social Marketing
Tourism Marketing
Service Marketing
Service Quality
Metrics
H-Index
i10 Index
Citation Counts
26
40
3,009
* Total H IndexRankings
Ranking Based On Selection
:17
Consumption Behaviour
Islamic Marketing and Branding
Food Marketing
Religious and Spiritual Tourism Marketing
Cross Cultural
Metrics
H-Index
i10 Index
Citation Counts
26
41
2,048
* Total H IndexRankings
Ranking Based On Selection
:18
services marketing
business
consumer behavior
halal tourism
social science
Metrics
H-Index
i10 Index
Citation Counts
26
52
3,771
* Total H IndexRankings
Ranking Based On Selection
:19
Relationship Marketing
Customer Relationship Management
Consumer Behaviour
Green Marketing
Sales Management
Metrics
H-Index
i10 Index
Citation Counts
26
47
2,054
* Total H IndexRankings
Ranking Based On Selection
:20
Marketing
Metrics
H-Index
i10 Index
Citation Counts
25
46
2,518
* Total H IndexRankings
Ranking Based On Selection
:21
Marketing
Management
Entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
24
58
2,628
* Total H IndexRankings
Ranking Based On Selection
:22
Consumer Behavior
Green Marketing
Complaint Management
Perceived Risk
Technology in Business
Metrics
H-Index
i10 Index
Citation Counts
24
36
2,537
* Total H IndexRankings
Ranking Based On Selection
:23
Social Media Marketing
SMEs
Artificial Intelligence
Industry 4.0 and Sustainability
Metrics
H-Index
i10 Index
Citation Counts
24
41
1,961
* Total H IndexRankings
Ranking Based On Selection
:24
Consumer Behaviour
Environment and Behaviour
Technology and Innovation
Social Entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
24
37
2,504
* Total H IndexRankings
Ranking Based On Selection
:25
Service Marketing
Tourism Marketing
Consumer Behaviour
eMarketing
International Marketing
Metrics
H-Index
i10 Index
Citation Counts
24
46
2,013
Garry Tan Wei Han
UCSI University
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
55
101
15,466
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
Norazah Mohd Suki
Universiti Utara Malaysia
Sintok, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
54
142
12,161
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
AKM Ahasanul Haque
International Islamic University of Malaysia
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
49
211
10,287
International Marketing
Internet Marketing
Islamic Marketing and Consumer Behaviour
Hiram Ting
UCSI University
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
47
97
15,476
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
Cham Tat Huei|Tat Huei Cham, Huei Cham Tat, Huei Tat Cham
Metrics
H-Index
i10-Index
Citation Counts
40
68
7,188
Medical Tourism
Service Marketing
Higher Education
Technology Management
Mohamad Fazli Sabri
Universiti Putra Malaysia
Seri Kembangan, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
35
88
4,711
Financial Education
Personal Finance
Financial Literacy
Financial Well-Being
Consumer Behavior
Eugene Cheng-Xi Aw
UCSI University
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
32
54
3,735
Consumer Behavior
Influencer Marketing
Brand
Retailing
Digital Marketing
Consumer Ethics
Business Ethics
Green Behavior and Practices
Social Responsible Consumption
Ding Hooi Ting
Metrics
H-Index
i10-Index
Citation Counts
31
54
3,259
Consumer Behavior
Services Marketing
Education
Amran Harun
Universiti Tun Hussein Onn Malaysia
Batu Pahat, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
30
55
4,344
marketing
branding
green marketing
internet marketing
social media marketing
Ernest Cyril De Run
Universiti Malaysia Sarawak
Sawarak, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
29
60
3,487
Koay Kian Yeik
Sunway University
Selangor, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
28
45
3,123
Marketing
Social media marketing
Influencer marketing
Food marketing
Fashion marketing
Omkar Dastane|欧姆卡尔达斯坦, 옴카르 다스테인, Dastane, O.
FTMS College
Cyberjaya, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
27
42
2,402
Perceived Value
Internet Marketing
Technology
Consumer Behavior
SDG
Faridah Hassan
Universiti Teknologi MARA
Shah Alam, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
27
58
2,860
marketing
strategic management
halal
tourism
Lim Xin Jean|Lim Xin Jean
Metrics
H-Index
i10-Index
Citation Counts
26
41
3,549
Consumer Behavior
Digital Marketing
Retailing Management
Customer Relationship Management
Shaheen Mansori|S Mansori
Metrics
H-Index
i10-Index
Citation Counts
26
40
3,009
UX Research
Social Marketing
Tourism Marketing
Service Marketing
Service Quality
Siti Hasnah Hassan
Universiti Sains Malaysia
Penang, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
26
41
2,048
Consumption Behaviour
Islamic Marketing and Branding
Food Marketing
Religious and Spiritual Tourism Marketing
Cross Cultural
Nabsiah Abdul Wahid
Universiti Sains Malaysia
Penang, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
26
52
3,771
services marketing
business
consumer behavior
halal tourism
social science
Nor Azila Mohd Noor
Universiti Utara Malaysia
Sintok, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
26
47
2,054
Relationship Marketing
Customer Relationship Management
Consumer Behaviour
Green Marketing
Sales Management
Nik Kamariah Nik Mat
Universiti Utara Malaysia
Sintok, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
25
46
2,518
Mohd Farid Shamsudin
Universiti Kuala Lumpur
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
24
58
2,628
Marketing
Management
Entrepreneurship
Zuraidah Sulaiman
Universiti Teknologi Malaysia
Johor Bahru, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
24
36
2,537
Consumer Behavior
Green Marketing
Complaint Management
Perceived Risk
Technology in Business
Arsalan Mujahid Ghouri
Universiti Pendidikan Sultan Idris
Tanjong Malim, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
24
41
1,961
Social Media Marketing
SMEs
Artificial Intelligence
Industry 4.0 and Sustainability
Ezlika M Ghazali|Ezlika Mohd Ghazali, Ezlika Ghazali
University of Malaya
Kuala Lumpur, Malaysia
Metrics
H-Index
i10-Index
Citation Counts
24
37
2,504
Consumer Behaviour
Environment and Behaviour
Technology and Innovation
Social Entrepreneurship
Norzalita Aziz
Metrics
H-Index
i10-Index
Citation Counts
24
46
2,013
Service Marketing
Tourism Marketing
Consumer Behaviour
eMarketing
International Marketing