AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Synthesis of 2D Materials
Metrics
H-Index
i10 Index
Citation Counts
47
182
7,284
* Total H IndexRankings
Ranking Based On Selection
:2
Marketing
Metrics
H-Index
i10 Index
Citation Counts
36
168
6,392
* Total H IndexRankings
Ranking Based On Selection
:3
Marketing Analytics
Brand Management
Consumer Psychology
Marketing Theories
Metrics
H-Index
i10 Index
Citation Counts
31
50
3,021
* Total H IndexRankings
Ranking Based On Selection
:4
Leadership
GHRM
OB
Consumer Behavior
Service Contexts
Metrics
H-Index
i10 Index
Citation Counts
28
40
2,376
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing
Digital Marketing
Corporate Social Responsibility
E-marketing
Conusmer Behavior
Metrics
H-Index
i10 Index
Citation Counts
27
55
3,622
* Total H IndexRankings
Ranking Based On Selection
:6
Sustainable Consumption
Corporate Social Responsibility
Green Marketing
Brand Equity
Consumer
Metrics
H-Index
i10 Index
Citation Counts
25
43
2,175
* Total H IndexRankings
Ranking Based On Selection
:7
Consumer Behavior
Brand Management
Experiential Marketing
brand passion
consumer psychology
Metrics
H-Index
i10 Index
Citation Counts
23
31
1,971
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing and Technology Management
Metrics
H-Index
i10 Index
Citation Counts
22
31
1,773
* Total H IndexRankings
Ranking Based On Selection
:9
Digital Marketing
Big Data Analytics Capability
Environmental Sustainability
Digital Innovation
Metrics
H-Index
i10 Index
Citation Counts
19
26
665
* Total H IndexRankings
Ranking Based On Selection
:10
Marketing
Metrics
H-Index
i10 Index
Citation Counts
19
30
1,169
* Total H IndexRankings
Ranking Based On Selection
:11
Marketing
Social Advertising
Consumers Behavior
Digitalization
Circular Economy
Metrics
H-Index
i10 Index
Citation Counts
16
21
938
* Total H IndexRankings
Ranking Based On Selection
:12
Marketing
Management
Entrepreneurship
Human Resource Management
Metrics
H-Index
i10 Index
Citation Counts
15
22
1,162
* Total H IndexRankings
Ranking Based On Selection
:13
Marketing
Entrepreneurship
National & International Business Strategy
Metrics
H-Index
i10 Index
Citation Counts
15
21
1,387
* Total H IndexRankings
Ranking Based On Selection
:14
Digital Marketing
Customer - Brand Engagement
Chatbots
Higher Education
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
14
16
760
* Total H IndexRankings
Ranking Based On Selection
:15
Consumer Behavior
Ethnic Marketing
Halal Marketing
Meat Marketing
Metrics
H-Index
i10 Index
Citation Counts
13
15
866
* Total H IndexRankings
Ranking Based On Selection
:16
HRM
Marketing
Management
Supply Chain Management
Finance
Metrics
H-Index
i10 Index
Citation Counts
12
15
348
* Total H IndexRankings
Ranking Based On Selection
:17
Metrics
H-Index
i10 Index
Citation Counts
12
13
2,139
* Total H IndexRankings
Ranking Based On Selection
:18
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
12
12
435
* Total H IndexRankings
Ranking Based On Selection
:19
International Marketing
Supply Chain Management
Sustainable Business and Economic Strategies
Emerging Economies
Metrics
H-Index
i10 Index
Citation Counts
12
15
802
* Total H IndexRankings
Ranking Based On Selection
:20
Marketing
Business Management
Metrics
H-Index
i10 Index
Citation Counts
12
15
543
* Total H IndexRankings
Ranking Based On Selection
:21
Consumer Behaviour
Social Marketing
Hospitality & Tourism
Neuromarketing
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
12
14
577
* Total H IndexRankings
Ranking Based On Selection
:22
FDI
Management
Poverty
Marketing
Enterpreneuership
Metrics
H-Index
i10 Index
Citation Counts
12
13
669
* Total H IndexRankings
Ranking Based On Selection
:23
Marketing and Management
Metrics
H-Index
i10 Index
Citation Counts
12
12
646
* Total H IndexRankings
Ranking Based On Selection
:24
consumer behavior
customer relationship management
Metrics
H-Index
i10 Index
Citation Counts
11
13
465
* Total H IndexRankings
Ranking Based On Selection
:25
Consumer Behavior
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation Counts
11
13
462
Sajjad Hussain
University of Sahiwal
Punjab,, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
47
182
7,284
Baseer Ahmed
Metrics
H-Index
i10-Index
Citation Counts
36
168
6,392
Faheem Gul
Metrics
H-Index
i10-Index
Citation Counts
31
50
3,021
Marketing Analytics
Brand Management
Consumer Psychology
Marketing Theories
Muhammad Usman
Metrics
H-Index
i10-Index
Citation Counts
28
40
2,376
Leadership
GHRM
OB
Consumer Behavior
Service Contexts
Abdul Waheed
Metrics
H-Index
i10-Index
Citation Counts
27
55
3,622
Marketing
Digital Marketing
Corporate Social Responsibility
E-marketing
Conusmer Behavior
Muhammad Ishtiaq Ishaq
Quaid-i-Azam University Islamabad
Islamabad, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
25
43
2,175
Sustainable Consumption
Corporate Social Responsibility
Green Marketing
Brand Equity
Consumer
Rukhsana Gul Gilal
Metrics
H-Index
i10-Index
Citation Counts
23
31
1,971
Consumer Behavior
Brand Management
Experiential Marketing
brand passion
consumer psychology
Mazhar Abbas
Metrics
H-Index
i10-Index
Citation Counts
22
31
1,773
Jan Muhammad Sohu
Metrics
H-Index
i10-Index
Citation Counts
19
26
665
Digital Marketing
Big Data Analytics Capability
Environmental Sustainability
Digital Innovation
Mirza Ashfaq Ahmed
University of Gujrat
Gujrat, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
19
30
1,169
Fazal Ur Rehman
University of Lakki Marwat
Lakki Marwat, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
16
21
938
Marketing
Social Advertising
Consumers Behavior
Digitalization
Circular Economy
Amir Gulzar
Metrics
H-Index
i10-Index
Citation Counts
15
22
1,162
Marketing
Management
Entrepreneurship
Human Resource Management
Jawaid Ahmed Qureshi
Metrics
H-Index
i10-Index
Citation Counts
15
21
1,387
Marketing
Entrepreneurship
National & International Business Strategy
Kashif Farhat
Metrics
H-Index
i10-Index
Citation Counts
14
16
760
Digital Marketing
Customer - Brand Engagement
Chatbots
Higher Education
Sustainability
Rana Muhammad Ayyub
Metrics
H-Index
i10-Index
Citation Counts
13
15
866
Consumer Behavior
Ethnic Marketing
Halal Marketing
Meat Marketing
Muhammad Aqib Shafiq
Ghazi University
Dera Ghazi Khan, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
12
15
348
HRM
Marketing
Management
Supply Chain Management
Finance
Zaryab Sheikh
Metrics
H-Index
i10-Index
Citation Counts
12
13
2,139
Ali Raza
Quaid-i-Azam University Islamabad
Islamabad, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
12
12
435
Sulaman Hafeez Siddiqui
Islamia University Bahawalpur
Bahawalpur, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
12
15
802
International Marketing
Supply Chain Management
Sustainable Business and Economic Strategies
Emerging Economies
Munawar Javed
Iqra University Karachi
Karachi, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
12
15
543
Shahid Rasool
Metrics
H-Index
i10-Index
Citation Counts
12
14
577
Consumer Behaviour
Social Marketing
Hospitality & Tourism
Neuromarketing
Sustainability
Ikhtiar Ali Ghumro
Shah Abdul Latif University
Khairpur, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
12
13
669
FDI
Management
Poverty
Marketing
Enterpreneuership
Maryam Saeed Hashmi
Metrics
H-Index
i10-Index
Citation Counts
12
12
646
Rana Muhammad Shahid Yaqub
Islamia University Bahawalpur
Bahawalpur, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
11
13
465
consumer behavior
customer relationship management
Rana M Shahid Yaqub
Islamia University Bahawalpur
Bahawalpur, Pakistan
Metrics
H-Index
i10-Index
Citation Counts
11
13
462
Consumer Behavior
Customer Relationship Management