The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 01, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Entrepreneurship
Strategic Management
Strategy
Competitiveness
International Business
Metrics
H-Index
i10 Index
Citation Counts
83
341
25,699
* Total H IndexRankings
Ranking Based On Selection: 2
Positive leadership
Organizational behavior
Positive organizational scholarship
Metrics
H-Index
i10 Index
Citation Counts
74
232
22,574
* Total H IndexRankings
Ranking Based On Selection: 3
relationship marketing
tech VR AR AI
tourism
Metrics
H-Index
i10 Index
Citation Counts
67
168
17,193
* Total H IndexRankings
Ranking Based On Selection: 4
Entrepreneurship
marketing
internationalization
gestão
estratégia
Metrics
H-Index
i10 Index
Citation Counts
59
122
16,518
* Total H IndexRankings
Ranking Based On Selection: 5
Digital Marketing
Social Media
Marketing Analytics
Consumer Behavior
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
56
126
13,958
* Total H IndexRankings
Ranking Based On Selection: 6
Operations Research
Decision Aiding
Management Science
Optimization
Multi-Objective
Metrics
H-Index
i10 Index
Citation Counts
53
157
18,594
* Total H IndexRankings
Ranking Based On Selection: 7
Strategic Alliances
Enterpreneurship
SMEs
Networks
Partnerships
Metrics
H-Index
i10 Index
Citation Counts
52
163
8,897
* Total H IndexRankings
Ranking Based On Selection: 8
Entrepreneurship Education
Marketing
Green Marketing
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
52
108
12,047
* Total H IndexRankings
Ranking Based On Selection: 9
marketing
services
nonprofit
public
social marketing
Metrics
H-Index
i10 Index
Citation Counts
52
120
12,383
* Total H IndexRankings
Ranking Based On Selection: 10
Business Analytics
Data Mining
Forecasting
Neural Networks
Evolutionary Computation
Metrics
H-Index
i10 Index
Citation Counts
51
157
14,973
* Total H IndexRankings
Ranking Based On Selection: 11
Entrepreneurship
Strategic Management
Competitiveness
International Business
Innovation
Metrics
H-Index
i10 Index
Citation Counts
50
100
9,221
* Total H IndexRankings
Ranking Based On Selection: 12
Innovation
entrepreneurship and regional development
Metrics
H-Index
i10 Index
Citation Counts
45
111
8,738
* Total H IndexRankings
Ranking Based On Selection: 13
Supply Chain Management
Sustainability
Performance Measurement
Metrics
H-Index
i10 Index
Citation Counts
42
81
8,975
* Total H IndexRankings
Ranking Based On Selection: 14
internet studies
media
sociologia
comunicação
jornalismo
Metrics
H-Index
i10 Index
Citation Counts
42
129
14,375
* Total H IndexRankings
Ranking Based On Selection: 15
marketing
Metrics
H-Index
i10 Index
Citation Counts
39
54
4,913
* Total H IndexRankings
Ranking Based On Selection: 16
Comparative Public Policy
Policy Analysis
International Public Administration
Environmental Policy
Policy Diffusion
Metrics
H-Index
i10 Index
Citation Counts
39
85
6,053
* Total H IndexRankings
Ranking Based On Selection: 17
Information Systems
Business Intelligence
Decision Support Systems
Data Science
Metrics
H-Index
i10 Index
Citation Counts
37
76
6,463
* Total H IndexRankings
Ranking Based On Selection: 18
Facility Location
Logistics
Decision Making under Uncertainty
Project Scheduling
Metrics
H-Index
i10 Index
Citation Counts
37
61
8,305
* Total H IndexRankings
Ranking Based On Selection: 19
IS Project Management
Business Information Systems
Success Management
Project Success
Metrics
H-Index
i10 Index
Citation Counts
37
112
5,243
* Total H IndexRankings
Ranking Based On Selection: 20
Business Economics
Entrepreneurial Economics
Organizational Economics
Regional Policy
Metrics
H-Index
i10 Index
Citation Counts
37
71
4,601
* Total H IndexRankings
Ranking Based On Selection: 21
Jornalismo Digital
Digital Journalism
Periodismo Digital
Mobile Journalism
Metrics
H-Index
i10 Index
Citation Counts
37
67
4,884
* Total H IndexRankings
Ranking Based On Selection: 22
Decision Making Under Uncertainty
eHealth IT
Metrics
H-Index
i10 Index
Citation Counts
37
80
5,352
* Total H IndexRankings
Ranking Based On Selection: 23
Marketing
Entrepreneurship
Entrepreneurship Education
Social Marketing
Gestão
Metrics
H-Index
i10 Index
Citation Counts
36
77
6,292
* Total H IndexRankings
Ranking Based On Selection: 24
Biomass Energy
Residual Biomass Supply Chain Management
Energy Products Logistics
Metrics
H-Index
i10 Index
Citation Counts
34
69
4,326
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing
Consumer Behaviour
Branding
Management
Tourism
Metrics
H-Index
i10 Index
Citation Counts
34
68
6,951
João J. Ferreira
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
83
341
25,699
Entrepreneurship
Strategic Management
Strategy
Competitiveness
International Business
Arménio Rego
Metrics
H-Index
i10-Index
Citation Counts
74
232
22,574
Positive leadership
Organizational behavior
Positive organizational scholarship
Sandra Loureiro
Metrics
H-Index
i10-Index
Citation Counts
67
168
17,193
relationship marketing
tech VR AR AI
tourism
Mario Raposo
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
59
122
16,518
Entrepreneurship
marketing
internationalization
gestão
estratégia
Paulo Rita
Universidade Nova de Lisboa
Lisboa, Portugal
Metrics
H-Index
i10-Index
Citation Counts
56
126
13,958
Digital Marketing
Social Media
Marketing Analytics
Consumer Behavior
Tourism Marketing
José Rui Figueira
Universidade de Lisboa
Lisboa, Portugal
Metrics
H-Index
i10-Index
Citation Counts
53
157
18,594
Operations Research
Decision Aiding
Management Science
Optimization
Multi-Objective
Mário Franco
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
52
163
8,897
Strategic Alliances
Enterpreneurship
SMEs
Networks
Partnerships
Arminda Do Paço
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
52
108
12,047
Entrepreneurship Education
Marketing
Green Marketing
Sustainability
Helena Alves
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
52
120
12,383
marketing
services
nonprofit
public
social marketing
Paulo Cortez
Universidade do Minho
Braga, Portugal
Metrics
H-Index
i10-Index
Citation Counts
51
157
14,973
Business Analytics
Data Mining
Forecasting
Neural Networks
Evolutionary Computation
Cristina Fernandes
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
50
100
9,221
Entrepreneurship
Strategic Management
Competitiveness
International Business
Innovation
Carla Susana da Encarnação Marques
Metrics
H-Index
i10-Index
Citation Counts
45
111
8,738
Innovation
entrepreneurship and regional development
Susana Garrido
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
42
81
8,975
Supply Chain Management
Sustainability
Performance Measurement
Gustavo Cardoso
Metrics
H-Index
i10-Index
Citation Counts
42
129
14,375
internet studies
media
sociologia
comunicação
jornalismo
Ana Filomena Reis
Metrics
H-Index
i10-Index
Citation Counts
39
54
4,913
Helge Jörgens
Metrics
H-Index
i10-Index
Citation Counts
39
85
6,053
Comparative Public Policy
Policy Analysis
International Public Administration
Environmental Policy
Policy Diffusion
Sérgio Moro
Metrics
H-Index
i10-Index
Citation Counts
37
76
6,463
Information Systems
Business Intelligence
Decision Support Systems
Data Science
Francisco Saldanha Da Gama
Universidade de Lisboa
Lisboa, Portugal
Metrics
H-Index
i10-Index
Citation Counts
37
61
8,305
Facility Location
Logistics
Decision Making under Uncertainty
Project Scheduling
João Varajão
Universidade do Minho
Braga, Portugal
Metrics
H-Index
i10-Index
Citation Counts
37
112
5,243
IS Project Management
Business Information Systems
Success Management
Project Success
João Carlos Correia Leitão
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
37
71
4,601
Business Economics
Entrepreneurial Economics
Organizational Economics
Regional Policy
João Canavilhas
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
37
67
4,884
Jornalismo Digital
Digital Journalism
Periodismo Digital
Mobile Journalism
Luis Lima
Metrics
H-Index
i10-Index
Citation Counts
37
80
5,352
Decision Making Under Uncertainty
eHealth IT
Ricardo Gouveia Rodrigues
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
36
77
6,292
Marketing
Entrepreneurship
Entrepreneurship Education
Social Marketing
Gestão
Leonel Jr Nunes
Instituto Politécnico de Viana do Castelo
Viana do Castelo, Portugal
Metrics
H-Index
i10-Index
Citation Counts
34
69
4,326
Biomass Energy
Residual Biomass Supply Chain Management
Energy Products Logistics
Paulo Duarte
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10-Index
Citation Counts
34
68
6,951
Marketing
Consumer Behaviour
Branding
Management
Tourism