World Scientist and University Rankings 2025
Saudi Arabia Business & Management 77 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing
e-business
strategy
consumer behaviour
Metrics
H-Index
i10 Index
Citation Counts
36
71
7,214
* Total H IndexRankings
Ranking Based On Selection: 2
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Metrics
H-Index
i10 Index
Citation Counts
31
37
6,941
* Total H IndexRankings
Ranking Based On Selection: 3
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI
Metrics
H-Index
i10 Index
Citation Counts
25
43
1,942
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing
Consumer behavior
Service Marketing
E-Marketing
Structural equation modelling
Metrics
H-Index
i10 Index
Citation Counts
20
37
1,276
* Total H IndexRankings
Ranking Based On Selection: 5
Entrepreneurship
Technology Adoption & Diffusion
Service Quality
Competitive Strategy and Strategic Positioning
Metrics
H-Index
i10 Index
Citation Counts
19
26
2,563
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Data Analysis
Consumer Behavior
Marketing 4.0
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
17
28
3,326
* Total H IndexRankings
Ranking Based On Selection: 7
Marketing
Metrics
H-Index
i10 Index
Citation Counts
16
17
1,061
* Total H IndexRankings
Ranking Based On Selection: 8
Marketing
Hospitality
Management
Metrics
H-Index
i10 Index
Citation Counts
16
21
1,068
* Total H IndexRankings
Ranking Based On Selection: 9
Consumer behavior
Green Marketing
E-commerce
Management
E-learning.
Metrics
H-Index
i10 Index
Citation Counts
14
16
701
* Total H IndexRankings
Ranking Based On Selection: 10
E-marketing
Marketing ethics
Marketing in developing countries
Metrics
H-Index
i10 Index
Citation Counts
14
14
1,323
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* Total H IndexRankings
Ranking Based On Selection: 11
E-Marketing
Tourism Marketing
Bank Marketing
Advertising
Management
Metrics
H-Index
i10 Index
Citation Counts
14
17
946
* Total H IndexRankings
Ranking Based On Selection: 12
Marketing
Product Placement
Consumer Behaviour
Entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
12
16
622
* Total H IndexRankings
Ranking Based On Selection: 13
Business Management
Marketing
Metrics
H-Index
i10 Index
Citation Counts
12
13
533
* Total H IndexRankings
Ranking Based On Selection: 14
CRM
Marketing
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,595
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing
Metrics
H-Index
i10 Index
Citation Counts
12
13
957
* Total H IndexRankings
Ranking Based On Selection: 16
Marketing
Consumer Behaviour
Customer Satisfaction
Insurance
Metrics
H-Index
i10 Index
Citation Counts
12
17
387
* Total H IndexRankings
Ranking Based On Selection: 17
consumer behavior
corporate credibility
attitude and attitude brand and purchase intention
Metrics
H-Index
i10 Index
Citation Counts
11
11
1,279
* Total H IndexRankings
Ranking Based On Selection: 18
Digital Marketing / Mobile marketing / Consumer behaviour / Chatbot /Blockchain / A I
Metrics
H-Index
i10 Index
Citation Counts
11
12
586
* Total H IndexRankings
Ranking Based On Selection: 19
Marketing Management
E-commerce and M-commerce
Metrics
H-Index
i10 Index
Citation Counts
10
11
699
* Total H IndexRankings
Ranking Based On Selection: 20
Consumer Behaviour
Customer Engagement
Digital Entrepreneurship
Metaverse
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
411
* Total H IndexRankings
Ranking Based On Selection: 21
Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
371
* Total H IndexRankings
Ranking Based On Selection: 22
Ecommerce Marketing
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
373
* Total H IndexRankings
Ranking Based On Selection: 23
Consumer Behavior
service quality
tourism marketing. cross-cultural issues in marketing a
Metrics
H-Index
i10 Index
Citation Counts
8
8
656
* Total H IndexRankings
Ranking Based On Selection: 24
Management
with a focus on Marketing
and Digital Marketing.
Metrics
H-Index
i10 Index
Citation Counts
8
8
352
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing
Metrics
H-Index
i10 Index
Citation Counts
8
8
273
M Sadiq Sohail
Metrics
H-Index
i10-Index
Citation Counts
36
71
7,214
Marketing
e-business
strategy
consumer behaviour
Jamid Ul Islam
Prince Sultan University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
31
37
6,941
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Amir Zaib Abbasi
Metrics
H-Index
i10-Index
Citation Counts
25
43
1,942
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI
Ahmad Zamil
Metrics
H-Index
i10-Index
Citation Counts
20
37
1,276
Marketing
Consumer behavior
Service Marketing
E-Marketing
Structural equation modelling
Abdul Rahim Abu Bakar
Prince Sultan University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
19
26
2,563
Entrepreneurship
Technology Adoption & Diffusion
Service Quality
Competitive Strategy and Strategic Positioning
Ganesh Dash
Metrics
H-Index
i10-Index
Citation Counts
17
28
3,326
Marketing
Data Analysis
Consumer Behavior
Marketing 4.0
Digital Marketing
Abdel Hafiez Ali Hasaballah
Qassim University
Buraidah, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
16
17
1,061
Muhammad Asad Sadi
Metrics
H-Index
i10-Index
Citation Counts
16
21
1,068
Zohra Ghali Zinoubi
Metrics
H-Index
i10-Index
Citation Counts
14
16
701
Consumer behavior
Green Marketing
E-commerce
Management
E-learning.
Abdel Monim Shaltoni
Alfaisal University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
14
14
1,323
E-marketing
Marketing ethics
Marketing in developing countries
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Nabil Mzoughi
Dar Al Uloom University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
14
17
946
E-Marketing
Tourism Marketing
Bank Marketing
Advertising
Management
Alharthi Rami Hashem E
Taif University
Taif, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
16
622
Marketing
Product Placement
Consumer Behaviour
Entrepreneurship
Abdelbaset M Alkhawaldeh
Taibah University
Medina, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
13
533
Mohammad Almotairi
King Saud University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
13
1,595
Zainurin Bin Dahari
Prince Sultan University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
13
957
Zaid Ahmad Ansari, Of Marketing
Qassim University
Buraidah, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
17
387
Marketing
Consumer Behaviour
Customer Satisfaction
Insurance
Methaq Ahmed Sallam
Najran University
Najran, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
11
11
1,279
consumer behavior
corporate credibility
attitude and attitude brand and purchase intention
Ltifi Moez
Shaqra University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
11
12
586
Digital Marketing / Mobile marketing / Consumer behaviour / Chatbot /Blockchain / A I
Mohammad Wasiq
Metrics
H-Index
i10-Index
Citation Counts
10
11
699
Marketing Management
E-commerce and M-commerce
Prakash Singh
Metrics
H-Index
i10-Index
Citation Counts
9
9
411
Consumer Behaviour
Customer Engagement
Digital Entrepreneurship
Metaverse
Social Media Marketing
Osman Saad Shidwan
Metrics
H-Index
i10-Index
Citation Counts
9
9
371
Sufyan Habib
Metrics
H-Index
i10-Index
Citation Counts
9
9
373
Ecommerce Marketing
Social Media Marketing
Naima Bogari
Metrics
H-Index
i10-Index
Citation Counts
8
8
656
Consumer Behavior
service quality
tourism marketing. cross-cultural issues in marketing a
Khaled Mohammed
King Faisal University
Al-Ahsa, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
8
8
352
Management
with a focus on Marketing
and Digital Marketing.
Karim Garrouch
Metrics
H-Index
i10-Index
Citation Counts
8
8
273