Subject Rankings
Saudi Arabia Business & Management / Marketing Subject Rankings 2025
AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Marketing
e-business
strategy
consumer behaviour
Metrics
H-Index
i10 Index
Citation Counts
36
71
7,099
* Total H IndexRankings
Ranking Based On Selection
:2
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Metrics
H-Index
i10 Index
Citation Counts
30
36
6,416
* Total H IndexRankings
Ranking Based On Selection
:3
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI
Metrics
H-Index
i10 Index
Citation Counts
23
41
1,728
* Total H IndexRankings
Ranking Based On Selection
:4
Marketing
Consumer behavior
Service Marketing
Structural equation modelling
Metrics
H-Index
i10 Index
Citation Counts
19
37
1,210
* Total H IndexRankings
Ranking Based On Selection
:5
Entrepreneurship
Technology Adoption & Diffusion
Service Quality
Competitive Strategy and Strategic Positioning
Metrics
H-Index
i10 Index
Citation Counts
18
25
2,472
* Total H IndexRankings
Ranking Based On Selection
:6
Marketing
Data Analysis
Consumer Behavior
Marketing 4.0
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
17
26
3,057
* Total H IndexRankings
Ranking Based On Selection
:7
Marketing
Metrics
H-Index
i10 Index
Citation Counts
16
17
1,020
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing
Hospitality
Management
Metrics
H-Index
i10 Index
Citation Counts
16
21
1,055
* Total H IndexRankings
Ranking Based On Selection
:9
Consumer behavior
Green Marketing
E-commerce
Management
E-learning.
Metrics
H-Index
i10 Index
Citation Counts
13
16
635
* Total H IndexRankings
Ranking Based On Selection
:10
E-marketing
Marketing ethics
Marketing in developing countries
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,291
* Total H IndexRankings
Ranking Based On Selection
:11
Consumer Behavior
E-Marketing
Tourism Marketing
Bank Marketing
Advertising
Metrics
H-Index
i10 Index
Citation Counts
13
16
928
* Total H IndexRankings
Ranking Based On Selection
:12
Business Management
Marketing
Metrics
H-Index
i10 Index
Citation Counts
12
13
503
* Total H IndexRankings
Ranking Based On Selection
:13
CRM
Marketing
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,494
* Total H IndexRankings
Ranking Based On Selection
:14
Marketing
Consumer Behaviour
Customer Satisfaction
Insurance
Metrics
H-Index
i10 Index
Citation Counts
12
15
373
* Total H IndexRankings
Ranking Based On Selection
:15
Marketing
Metrics
H-Index
i10 Index
Citation Counts
12
12
943
* Total H IndexRankings
Ranking Based On Selection
:16
Marketing
Product Placement
Consumer Behaviour
Entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
11
13
547
* Total H IndexRankings
Ranking Based On Selection
:17
consumer behavior
corporate credibility
attitude and attitude brand and purchase intention
Metrics
H-Index
i10 Index
Citation Counts
11
11
1,237
* Total H IndexRankings
Ranking Based On Selection
:18
Digital Marketing / Mobile marketing / Consumer behaviour / Chatbot /Blockchain / A I
Metrics
H-Index
i10 Index
Citation Counts
10
11
566
* Total H IndexRankings
Ranking Based On Selection
:19
Consumer Behaviour
Customer Engagement
Digital Entrepreneurship
Metaverse
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
367
* Total H IndexRankings
Ranking Based On Selection
:20
Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
346
* Total H IndexRankings
Ranking Based On Selection
:21
Ecommerce Marketing
Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
342
* Total H IndexRankings
Ranking Based On Selection
:22
Marketing Management
E-commerce and M-commerce
Metrics
H-Index
i10 Index
Citation Counts
9
8
647
* Total H IndexRankings
Ranking Based On Selection
:23
Marketing
Metrics
H-Index
i10 Index
Citation Counts
8
8
254
* Total H IndexRankings
Ranking Based On Selection
:24
Marketing
Sustainability
Consumer Behavior
Social Media
Customer Engagement
Metrics
H-Index
i10 Index
Citation Counts
8
7
225
* Total H IndexRankings
Ranking Based On Selection
:25
Consumer Behavior
service quality
tourism marketing. cross-cultural issues in marketing a
Metrics
H-Index
i10 Index
Citation Counts
8
8
645
M Sadiq Sohail
Metrics
H-Index
i10-Index
Citation Counts
36
71
7,099
Marketing
e-business
strategy
consumer behaviour
Jamid Ul Islam
Prince Sultan University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
30
36
6,416
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Amir Zaib Abbasi
Metrics
H-Index
i10-Index
Citation Counts
23
41
1,728
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI
Ahmad Zamil
Metrics
H-Index
i10-Index
Citation Counts
19
37
1,210
Marketing
Consumer behavior
Service Marketing
Structural equation modelling
Abdul Rahim Abu Bakar
Prince Sultan University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
18
25
2,472
Entrepreneurship
Technology Adoption & Diffusion
Service Quality
Competitive Strategy and Strategic Positioning
Ganesh Dash
Metrics
H-Index
i10-Index
Citation Counts
17
26
3,057
Marketing
Data Analysis
Consumer Behavior
Marketing 4.0
Digital Marketing
Abdel Hafiez Ali Hasaballah
Qassim University
Buraydah, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
16
17
1,020
Muhammad Asad Sadi
Metrics
H-Index
i10-Index
Citation Counts
16
21
1,055
Zohra Ghali Zinoubi
Metrics
H-Index
i10-Index
Citation Counts
13
16
635
Consumer behavior
Green Marketing
E-commerce
Management
E-learning.
Abdel Monim Shaltoni
Alfaisal University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
13
14
1,291
E-marketing
Marketing ethics
Marketing in developing countries
Nabil Mzoughi
Dar Al Uloom University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
13
16
928
Consumer Behavior
E-Marketing
Tourism Marketing
Bank Marketing
Advertising
Abdelbaset M Alkhawaldeh
Taibah University
Medina, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
13
503
Mohammad Almotairi
King Saud University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
13
1,494
Zaid Ahmad Ansari, Of Marketing
Qassim University
Buraydah, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
15
373
Marketing
Consumer Behaviour
Customer Satisfaction
Insurance
Zainurin Bin Dahari
Prince Sultan University
Riyadh, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
12
12
943
Alharthi Rami Hashem E
Taif University
Taif, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
11
13
547
Marketing
Product Placement
Consumer Behaviour
Entrepreneurship
Methaq Ahmed Sallam
Najran University
Najran, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
11
11
1,237
consumer behavior
corporate credibility
attitude and attitude brand and purchase intention
Ltifi Moez
Shaqra University
Shaqra, Saudi Arabia
Metrics
H-Index
i10-Index
Citation Counts
10
11
566
Digital Marketing / Mobile marketing / Consumer behaviour / Chatbot /Blockchain / A I
Prakash Singh
Metrics
H-Index
i10-Index
Citation Counts
9
9
367
Consumer Behaviour
Customer Engagement
Digital Entrepreneurship
Metaverse
Social Media Marketing
Osman Saad Shidwan
Metrics
H-Index
i10-Index
Citation Counts
9
9
346
Sufyan Habib
Metrics
H-Index
i10-Index
Citation Counts
9
9
342
Ecommerce Marketing
Social Media Marketing
Mohammad Wasiq
Metrics
H-Index
i10-Index
Citation Counts
9
8
647
Marketing Management
E-commerce and M-commerce
Karim Garrouch
Metrics
H-Index
i10-Index
Citation Counts
8
8
254
Oa Abdelkader
Metrics
H-Index
i10-Index
Citation Counts
8
7
225
Marketing
Sustainability
Consumer Behavior
Social Media
Customer Engagement
Naima Bogari
Metrics
H-Index
i10-Index
Citation Counts
8
8
645
Consumer Behavior
service quality
tourism marketing. cross-cultural issues in marketing a