World Scientist and University Rankings 2025
United States Business & Management / Marketing 2.896 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing
Management
social psychology
statistics
neuroscience
Metrics
H-Index
i10 Index
Citation Counts
141
336
242,284
* Total H IndexRankings
Ranking Based On Selection: 2
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Metrics
H-Index
i10 Index
Citation Counts
134
573
522,471
* Total H IndexRankings
Ranking Based On Selection: 3
marketing
forecasting
economics
Metrics
H-Index
i10 Index
Citation Counts
121
516
70,700
* Total H IndexRankings
Ranking Based On Selection: 4
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Metrics
H-Index
i10 Index
Citation Counts
114
297
264,780
* Total H IndexRankings
Ranking Based On Selection: 5
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
111
239
102,118
* Total H IndexRankings
Ranking Based On Selection: 6
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Metrics
H-Index
i10 Index
Citation Counts
109
254
65,281
* Total H IndexRankings
Ranking Based On Selection: 7
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Metrics
H-Index
i10 Index
Citation Counts
108
248
146,100
* Total H IndexRankings
Ranking Based On Selection: 8
market impact
physics
particle physics
information
incentives
Metrics
H-Index
i10 Index
Citation Counts
105
281
37,113
* Total H IndexRankings
Ranking Based On Selection: 9
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Metrics
H-Index
i10 Index
Citation Counts
103
237
63,359
* Total H IndexRankings
Ranking Based On Selection: 10
services marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
101
289
39,426
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* Total H IndexRankings
Ranking Based On Selection: 11
Services Marketing
Service Quality
Technology & Service
Metrics
H-Index
i10 Index
Citation Counts
100
231
263,765
* Total H IndexRankings
Ranking Based On Selection: 12
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Metrics
H-Index
i10 Index
Citation Counts
97
932
68,670
* Total H IndexRankings
Ranking Based On Selection: 13
Marketing
Competition
Strategy
Macromarketing
Ethics
Metrics
H-Index
i10 Index
Citation Counts
97
195
92,593
* Total H IndexRankings
Ranking Based On Selection: 14
Marketing
Metrics
H-Index
i10 Index
Citation Counts
96
196
45,105
* Total H IndexRankings
Ranking Based On Selection: 15
New Product Diffusion
Marketing Strategy
Marketing Research
Metrics
H-Index
i10 Index
Citation Counts
95
167
42,890
* Total H IndexRankings
Ranking Based On Selection: 16
Branding
Global Marketing
Marketing Strategy
Leadership
Metrics
H-Index
i10 Index
Citation Counts
92
138
71,831
* Total H IndexRankings
Ranking Based On Selection: 17
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Metrics
H-Index
i10 Index
Citation Counts
92
251
91,641
* Total H IndexRankings
Ranking Based On Selection: 18
marketing
services marketing
service management
Metrics
H-Index
i10 Index
Citation Counts
91
246
316,827
* Total H IndexRankings
Ranking Based On Selection: 19
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Metrics
H-Index
i10 Index
Citation Counts
91
209
36,094
* Total H IndexRankings
Ranking Based On Selection: 20
marketing
tourism
consumer psychology
B2B marketing
advertising
Metrics
H-Index
i10 Index
Citation Counts
87
346
39,378
* Total H IndexRankings
Ranking Based On Selection: 21
Marketing
innovation
supply chains
services
Metrics
H-Index
i10 Index
Citation Counts
84
183
94,521
* Total H IndexRankings
Ranking Based On Selection: 22
Forecasting
advertising
survey research
marketing
peer review
Metrics
H-Index
i10 Index
Citation Counts
81
173
51,253
* Total H IndexRankings
Ranking Based On Selection: 23
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Metrics
H-Index
i10 Index
Citation Counts
80
137
22,701
* Total H IndexRankings
Ranking Based On Selection: 24
marketing
consumer behavior
statistics
psychology
research methodology
Metrics
H-Index
i10 Index
Citation Counts
78
240
106,010
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Metrics
H-Index
i10 Index
Citation Counts
76
136
96,254
R Bagozzi
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
141
336
242,284
Marketing
Management
social psychology
statistics
neuroscience
Joseph F Hair Jr
Metrics
H-Index
i10-Index
Citation Counts
134
573
522,471
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
J Holton Wilson
Central Michigan University
Mount Pleasant, United States
Metrics
H-Index
i10-Index
Citation Counts
121
516
70,700
Leonard Berry
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
114
297
264,780
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Dhruv Grewal
Babson College
Babson Park, United States
Metrics
H-Index
i10-Index
Citation Counts
111
239
102,118
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Roger J Calantone
Michigan State University
East Lansing, United States
Metrics
H-Index
i10-Index
Citation Counts
109
254
65,281
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
G Tomas M Hult
Michigan State University
East Lansing, United States
Metrics
H-Index
i10-Index
Citation Counts
108
248
146,100
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Bruce Knuteson
Metrics
H-Index
i10-Index
Citation Counts
105
281
37,113
market impact
physics
particle physics
information
incentives
S Tamer Cavusgil
Georgia State University
Atlanta, United States
Metrics
H-Index
i10-Index
Citation Counts
103
237
63,359
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Anna S Mattila
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10-Index
Citation Counts
101
289
39,426
services marketing
consumer behavior
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A Parasuraman
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
100
231
263,765
Services Marketing
Service Quality
Technology & Service
Tung Lung Steven Chang
Long Island University
Brooklyn, United States
Metrics
H-Index
i10-Index
Citation Counts
97
932
68,670
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Shelby D Hunt
Texas Tech University
Lubbock, United States
Metrics
H-Index
i10-Index
Citation Counts
97
195
92,593
Marketing
Competition
Strategy
Macromarketing
Ethics
Ronald Goldsmith
Florida State University
Tallahassee, United States
Metrics
H-Index
i10-Index
Citation Counts
96
196
45,105
Vijay Mahajan
Metrics
H-Index
i10-Index
Citation Counts
95
167
42,890
New Product Diffusion
Marketing Strategy
Marketing Research
Jan Benedict EM Steenkamp
University of North Carolina Chapel Hill
Chapel Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
92
138
71,831
Branding
Global Marketing
Marketing Strategy
Leadership
Morris B Holbrook
Columbia University New York
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
92
251
91,641
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
91
246
316,827
marketing
services marketing
service management
Michel Wedel
University of Maryland
College Park, United States
Metrics
H-Index
i10-Index
Citation Counts
91
209
36,094
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Arch Woodside
Boston College
Chestnut Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
87
346
39,378
marketing
tourism
consumer psychology
B2B marketing
advertising
Robert F Lusch
University of Arizona
Tucson, United States
Metrics
H-Index
i10-Index
Citation Counts
84
183
94,521
Marketing
innovation
supply chains
services
J Scott Armstrong
University of Pennsylvania
Philadelphia, United States
Metrics
H-Index
i10-Index
Citation Counts
81
173
51,253
Forecasting
advertising
survey research
marketing
peer review
Daniel Funk
Temple University
Philadelphia, United States
Metrics
H-Index
i10-Index
Citation Counts
80
137
22,701
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Naresh Malhotra
Metrics
H-Index
i10-Index
Citation Counts
78
240
106,010
marketing
consumer behavior
statistics
psychology
research methodology
Stephen Vargo
University of Hawaii System
Honolulu, United States
Metrics
H-Index
i10-Index
Citation Counts
76
136
96,254
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science