World Scientist and University Rankings 2025
World Business & Management 18.124 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 01, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 26
Marketing
Metrics
H-Index
i10 Index
Citation Counts
93
176
123,906
* Total H IndexRankings
Ranking Based On Selection: 27
Branding
Global Marketing
Marketing Strategy
Leadership
Metrics
H-Index
i10 Index
Citation Counts
92
138
71,831
* Total H IndexRankings
Ranking Based On Selection: 28
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Metrics
H-Index
i10 Index
Citation Counts
92
251
91,641
* Total H IndexRankings
Ranking Based On Selection: 29
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Metrics
H-Index
i10 Index
Citation Counts
91
180
26,415
* Total H IndexRankings
Ranking Based On Selection: 30
marketing
services marketing
service management
Metrics
H-Index
i10 Index
Citation Counts
91
246
316,827
* Total H IndexRankings
Ranking Based On Selection: 31
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Metrics
H-Index
i10 Index
Citation Counts
91
209
36,094
* Total H IndexRankings
Ranking Based On Selection: 32
marketing
tourism
consumer psychology
B2B marketing
advertising
Metrics
H-Index
i10 Index
Citation Counts
87
346
39,378
* Total H IndexRankings
Ranking Based On Selection: 33
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Metrics
H-Index
i10 Index
Citation Counts
86
217
35,798
* Total H IndexRankings
Ranking Based On Selection: 34
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Metrics
H-Index
i10 Index
Citation Counts
85
226
18,657
* Total H IndexRankings
Ranking Based On Selection: 35
digital business
omni-channel
customer experience
big data
sustainability
Metrics
H-Index
i10 Index
Citation Counts
85
146
60,737
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* Total H IndexRankings
Ranking Based On Selection: 36
Marketing
innovation
supply chains
services
Metrics
H-Index
i10 Index
Citation Counts
84
183
94,521
* Total H IndexRankings
Ranking Based On Selection: 37
marketing
management information systems
marketing strategy
brands
Metrics
H-Index
i10 Index
Citation Counts
84
301
36,270
* Total H IndexRankings
Ranking Based On Selection: 38
Supply Chain Management
Metrics
H-Index
i10 Index
Citation Counts
82
171
68,648
* Total H IndexRankings
Ranking Based On Selection: 39
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metrics
H-Index
i10 Index
Citation Counts
81
311
24,771
* Total H IndexRankings
Ranking Based On Selection: 40
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
81
153
35,901
* Total H IndexRankings
Ranking Based On Selection: 41
Forecasting
advertising
survey research
marketing
peer review
Metrics
H-Index
i10 Index
Citation Counts
81
173
51,253
* Total H IndexRankings
Ranking Based On Selection: 42
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Metrics
H-Index
i10 Index
Citation Counts
80
137
22,701
* Total H IndexRankings
Ranking Based On Selection: 43
consumer decision-making
perceived value
personal values
Metrics
H-Index
i10 Index
Citation Counts
80
202
42,078
* Total H IndexRankings
Ranking Based On Selection: 44
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
79
130
28,998
* Total H IndexRankings
Ranking Based On Selection: 45
phycology
algal biotechnology
ecology
algae culture
commercialisation
Metrics
H-Index
i10 Index
Citation Counts
79
157
24,833
* Total H IndexRankings
Ranking Based On Selection: 46
marketing
consumer behavior
statistics
psychology
research methodology
Metrics
H-Index
i10 Index
Citation Counts
78
240
106,010
* Total H IndexRankings
Ranking Based On Selection: 47
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Metrics
H-Index
i10 Index
Citation Counts
76
136
96,254
* Total H IndexRankings
Ranking Based On Selection: 48
Marketing
Metrics
H-Index
i10 Index
Citation Counts
75
145
21,081
* Total H IndexRankings
Ranking Based On Selection: 49
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Metrics
H-Index
i10 Index
Citation Counts
74
122
45,830
* Total H IndexRankings
Ranking Based On Selection: 50
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
Metrics
H-Index
i10 Index
Citation Counts
74
194
16,417
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
93
176
123,906
Jan Benedict EM Steenkamp
University of North Carolina Chapel Hill
Chapel Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
92
138
71,831
Branding
Global Marketing
Marketing Strategy
Leadership
Morris B Holbrook
Columbia University New York
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
92
251
91,641
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Osman Mübin Karatepe
Metrics
H-Index
i10-Index
Citation Counts
91
180
26,415
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
91
246
316,827
marketing
services marketing
service management
Michel Wedel
University of Maryland
College Park, United States
Metrics
H-Index
i10-Index
Citation Counts
91
209
36,094
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Arch Woodside
Boston College
Chestnut Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
87
346
39,378
marketing
tourism
consumer psychology
B2B marketing
advertising
Michel Laroche
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
86
217
35,798
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Hapzi Ali
Metrics
H-Index
i10-Index
Citation Counts
85
226
18,657
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Pc Verhoef
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
85
146
60,737
digital business
omni-channel
customer experience
big data
sustainability
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Robert F Lusch
University of Arizona
Tucson, United States
Metrics
H-Index
i10-Index
Citation Counts
84
183
94,521
Marketing
innovation
supply chains
services
Leyland Pitt
Simon Fraser University
Burnaby, Canada
Metrics
H-Index
i10-Index
Citation Counts
84
301
36,270
marketing
management information systems
marketing strategy
brands
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
82
171
68,648
Demetris Vrontis
University of Nicosia
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
81
311
24,771
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Carlos Flavián
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
81
153
35,901
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
J Scott Armstrong
University of Pennsylvania
Philadelphia, United States
Metrics
H-Index
i10-Index
Citation Counts
81
173
51,253
Forecasting
advertising
survey research
marketing
peer review
Daniel Funk
Temple University
Philadelphia, United States
Metrics
H-Index
i10-Index
Citation Counts
80
137
22,701
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Geoffrey Soutar
University of Western Australia
Crawley, Australia
Metrics
H-Index
i10-Index
Citation Counts
80
202
42,078
consumer decision-making
perceived value
personal values
Lloyd C. Harris
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
79
130
28,998
Michael Borowitzka
Murdoch University
Murdoch, Australia
Metrics
H-Index
i10-Index
Citation Counts
79
157
24,833
phycology
algal biotechnology
ecology
algae culture
commercialisation
Naresh Malhotra
Metrics
H-Index
i10-Index
Citation Counts
78
240
106,010
marketing
consumer behavior
statistics
psychology
research methodology
Stephen Vargo
University of Hawaii System
Honolulu, United States
Metrics
H-Index
i10-Index
Citation Counts
76
136
96,254
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Pradeep Chintagunta
Metrics
H-Index
i10-Index
Citation Counts
75
145
21,081
Wesley Schultz
California State University San Marcos
San Marcos, United States
Metrics
H-Index
i10-Index
Citation Counts
74
122
45,830
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Rong Jong Wai
Metrics
H-Index
i10-Index
Citation Counts
74
194
16,417
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique