Subject Rankings

World Business & Management Subject Rankings 2025

AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]

* Total H IndexRankings
Ranking Based On Selection :1
Adrian Bauman
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Metrics
H-Index
i10 Index
Citation Counts
176
911
172,146
* Total H IndexRankings
Ranking Based On Selection :2
R Bagozzi
Marketing
Management
social psychology
statistics
neuroscience
Metrics
H-Index
i10 Index
Citation Counts
140
331
238,053
* Total H IndexRankings
Ranking Based On Selection :3
Joseph F Hair Jr
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Metrics
H-Index
i10 Index
Citation Counts
133
558
504,607
* Total H IndexRankings
Ranking Based On Selection :4
J Holton Wilson
marketing
forecasting
economics
Metrics
H-Index
i10 Index
Citation Counts
121
516
69,764
* Total H IndexRankings
Ranking Based On Selection :5
Jordan Louviere
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Metrics
H-Index
i10 Index
Citation Counts
115
306
175,482
* Total H IndexRankings
Ranking Based On Selection :6
Leonard Berry
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Metrics
H-Index
i10 Index
Citation Counts
113
290
261,439
* Total H IndexRankings
Ranking Based On Selection :7
Dhruv Grewal
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
111
237
100,182
* Total H IndexRankings
Ranking Based On Selection :8
G Tomas M Hult
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Metrics
H-Index
i10 Index
Citation Counts
108
245
141,894
* Total H IndexRankings
Ranking Based On Selection :9
Roger J Calantone
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Metrics
H-Index
i10 Index
Citation Counts
108
254
64,557
* Total H IndexRankings
Ranking Based On Selection :10
V Kumar
Marketing
Marketing Research
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation Counts
106
184
67,067
* Total H IndexRankings
Ranking Based On Selection :11
Bruce Knuteson
market impact
physics
particle physics
information
incentives
Metrics
H-Index
i10 Index
Citation Counts
105
281
36,961
* Total H IndexRankings
Ranking Based On Selection :12
Ko De Ruyter
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation Counts
102
257
52,339
* Total H IndexRankings
Ranking Based On Selection :13
S Tamer Cavusgil
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Metrics
H-Index
i10 Index
Citation Counts
102
236
62,601
* Total H IndexRankings
Ranking Based On Selection :14
Marko Sarstedt
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
101
187
257,931
* Total H IndexRankings
Ranking Based On Selection :15
A Parasuraman
Services Marketing
Service Quality
Technology & Service
Metrics
H-Index
i10 Index
Citation Counts
101
232
260,233
* Total H IndexRankings
Ranking Based On Selection :16
Peter Corcoran
consumer electronics
computer vision
biometrics
deep learning
edge computing
Metrics
H-Index
i10 Index
Citation Counts
101
371
27,526
* Total H IndexRankings
Ranking Based On Selection :17
Anna S Mattila
services marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
100
283
38,625
* Total H IndexRankings
Ranking Based On Selection :18
Klaus G Grunert
consumer behaviour
marketing
food science
Metrics
H-Index
i10 Index
Citation Counts
99
324
41,540
* Total H IndexRankings
Ranking Based On Selection :19
Jochen Wirtz
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
96
177
49,943
* Total H IndexRankings
Ranking Based On Selection :20
Tung Lung Steven Chang
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Metrics
H-Index
i10 Index
Citation Counts
96
927
67,746
* Total H IndexRankings
Ranking Based On Selection :22
Shelby D Hunt
Marketing
Competition
Strategy
Macromarketing
Ethics
Metrics
H-Index
i10 Index
Citation Counts
96
194
91,508
* Total H IndexRankings
Ranking Based On Selection :23
Adamantios Diamantopoulos
International Marketing
Measurement Theory
Quantitative Methods
Metrics
H-Index
i10 Index
Citation Counts
95
177
59,011
* Total H IndexRankings
Ranking Based On Selection :24
Vijay Mahajan
New Product Diffusion
Marketing Strategy
Marketing Research
Metrics
H-Index
i10 Index
Citation Counts
95
166
42,587
* Total H Index Rankings
Rankings
Ranking Based On Selection: 1
Adrian Bauman
Metrics
H-Index
i10-Index
Citation Counts
176
911
172,146
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
* Total H Index Rankings
Rankings
Ranking Based On Selection: 2
R Bagozzi
Metrics
H-Index
i10-Index
Citation Counts
140
331
238,053
Marketing
Management
social psychology
statistics
neuroscience
* Total H Index Rankings
Rankings
Ranking Based On Selection: 3
Joseph F Hair Jr
Metrics
H-Index
i10-Index
Citation Counts
133
558
504,607
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
* Total H Index Rankings
Rankings
Ranking Based On Selection: 4
J Holton Wilson
Metrics
H-Index
i10-Index
Citation Counts
121
516
69,764
* Total H Index Rankings
Rankings
Ranking Based On Selection: 5
Jordan Louviere
Metrics
H-Index
i10-Index
Citation Counts
115
306
175,482
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
* Total H Index Rankings
Rankings
Ranking Based On Selection: 6
Leonard Berry
Metrics
H-Index
i10-Index
Citation Counts
113
290
261,439
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
* Total H Index Rankings
Rankings
Ranking Based On Selection: 7
Dhruv Grewal
Metrics
H-Index
i10-Index
Citation Counts
111
237
100,182
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
* Total H Index Rankings
Rankings
Ranking Based On Selection: 8
G Tomas M Hult
Metrics
H-Index
i10-Index
Citation Counts
108
245
141,894
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
* Total H Index Rankings
Rankings
Ranking Based On Selection: 9
Roger J Calantone
Metrics
H-Index
i10-Index
Citation Counts
108
254
64,557
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 10
V Kumar
Metrics
H-Index
i10-Index
Citation Counts
106
184
67,067
Marketing
Marketing Research
Customer Relationship Management
* Total H Index Rankings
Rankings
Ranking Based On Selection: 11
Bruce Knuteson
Metrics
H-Index
i10-Index
Citation Counts
105
281
36,961
market impact
physics
particle physics
information
incentives
* Total H Index Rankings
Rankings
Ranking Based On Selection: 12
Ko De Ruyter
Metrics
H-Index
i10-Index
Citation Counts
102
257
52,339
* Total H Index Rankings
Rankings
Ranking Based On Selection: 13
S Tamer Cavusgil
Metrics
H-Index
i10-Index
Citation Counts
102
236
62,601
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
* Total H Index Rankings
Rankings
Ranking Based On Selection: 14
Marko Sarstedt
Metrics
H-Index
i10-Index
Citation Counts
101
187
257,931
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
* Total H Index Rankings
Rankings
Ranking Based On Selection: 15
A Parasuraman
Metrics
H-Index
i10-Index
Citation Counts
101
232
260,233
Services Marketing
Service Quality
Technology & Service
* Total H Index Rankings
Rankings
Ranking Based On Selection: 16
Peter Corcoran
Metrics
H-Index
i10-Index
Citation Counts
101
371
27,526
consumer electronics
computer vision
biometrics
deep learning
edge computing
* Total H Index Rankings
Rankings
Ranking Based On Selection: 17
Anna S Mattila
Metrics
H-Index
i10-Index
Citation Counts
100
283
38,625
* Total H Index Rankings
Rankings
Ranking Based On Selection: 18
Klaus G Grunert
Metrics
H-Index
i10-Index
Citation Counts
99
324
41,540
consumer behaviour
marketing
food science
* Total H Index Rankings
Rankings
Ranking Based On Selection: 19
Jochen Wirtz
Metrics
H-Index
i10-Index
Citation Counts
96
177
49,943
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
* Total H Index Rankings
Rankings
Ranking Based On Selection: 20
Tung Lung Steven Chang
Metrics
H-Index
i10-Index
Citation Counts
96
927
67,746
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
* Total H Index Rankings
Rankings
Ranking Based On Selection: 21
Ronald Goldsmith
Metrics
H-Index
i10-Index
Citation Counts
96
193
44,541
* Total H Index Rankings
Rankings
Ranking Based On Selection: 22
Shelby D Hunt
Metrics
H-Index
i10-Index
Citation Counts
96
194
91,508
Marketing
Competition
Strategy
Macromarketing
Ethics
* Total H Index Rankings
Rankings
Ranking Based On Selection: 23
Adamantios Diamantopoulos
Metrics
H-Index
i10-Index
Citation Counts
95
177
59,011
International Marketing
Measurement Theory
Quantitative Methods
* Total H Index Rankings
Rankings
Ranking Based On Selection: 24
Vijay Mahajan
Metrics
H-Index
i10-Index
Citation Counts
95
166
42,587
New Product Diffusion
Marketing Strategy
Marketing Research
* Total H Index Rankings
Rankings
Ranking Based On Selection: 25
Christian Grönroos
Metrics
H-Index
i10-Index
Citation Counts
92
177
122,638